Scott Garrison

Co-Founder

New York, New York, United States14 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

14+ years of international market research experience.
Expert in building high-performing research teams.
Founder of innovative market research platform.

Stackforce AI infers this person is a seasoned market researcher specializing in AI-driven insights for B2B and B2C sectors.

Contact

Skills

Core Skills

Market ResearchArtificial Intelligence (ai)Consumer InsightCareer DevelopmentQuantitative ResearchBrand StrategyPricing StrategyMarketingPresentation SkillsClient Presentation

Other Skills

Advertising ResearchAnalysisAnalytical SkillsBrand ManagementBrand MarketingCareer ManagementCompetitive InsightConjoint AnalysisConsumer BehaviorCross-functional Team LeadershipCustomer InsightData AnalysisEntrepreneurshipFounderHiring

About

Founder of Aurora (https://tryaurora.io/ ) - the new market research platform tailored to the needs of business leaders. Accomplished international mixed-methods market researcher with 14+ years’ experience in technology, AI, social media, FinTech, consumer products (CPG), media, payments, and crypto industries. Proven track record of conducting consumer insights and user research (UXR) across 15 countries and 5 continents. 7 years’ experience of successfully hiring, managing, and growing high-performing cross-functional research teams. Excels with a wide range of quantitative and qualitative methodologies, synthesis of diverse data sources (survey data, qualitative data, secondary data, etc.) into simple, clear, actional actionable insights. Experience in multiple organizations building a full research stack of tools and instrumentation, and effectively influencing executive leadership.

Experience

Openai

Market Research Lead

Aug 2025 – Present · 7 mos · New York, New York, United States

Aurora

Founder & CEO

Jun 2024 – Sep 2025 · 1 yr 3 mos · New York, New York, United States · On-site

Building the best AI-powered insights platform for startups and SMBs, to provide them with the same level of data and insights as their biggest competitors but at a fraction of the time and cost.

Market ResearchArtificial Intelligence (AI)Market AnalysisInsight GenerationFounder

Garrison research

Founder & Head of Research

May 2023 – Present · 2 yrs 10 mos · New York, New York, United States

A market research & consumer insights consultancy; partnering with a variety of clients from solopreneurs to Fortune 500 companies in the tech, non-profit, consumer, and education industries.
Conducting quantitative and qualitative studies for product-market fit, audience exploration, brand and product marketing, messaging strategies, campaign measurement, trends, consumer journeys, and more.
Available for both project-based and ongoing part-time research support.

Stage 2 capital

Limited Partner, Stage 2 Capital Catalyst

Mar 2022 – Present · 4 yrs · New York, New York, United States

The Stage 2 Capital Catalyst supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals.

Candy digital

Senior Director of Product & Marketing Research

Mar 2022 – Feb 2023 · 11 mos · New York, New York, United States · Hybrid

Responsible for building a holistic research function, including both UXR and Marketing Insights, in a rapidly growing start-up focused on NFTs / web3.
Let go as part of company-wide layoffs

ManagementCompetitive InsightMarket IntelligenceConsumer InsightUX ResearchMarket Research

Robinhood

Director of Research

Sep 2021 – Mar 2022 · 6 mos · New York, New York, United States · Hybrid

Hired and led a team of five researchers responsible for conducting marketing research including segmentation, positioning, creative testing, campaign evaluation, measurement, brand tracking, etc.
Left after being recruited by an old colleague to establish a research function from scratch at a Series A startup.

Market ResearchCareer DevelopmentMarketing StrategyHiringCareer Management

Instagram

Research Manager

Aug 2018 – Sep 2021 · 3 yrs 1 mo · New York City Metropolitan Area · On-site

Oversaw all research for four different marketing teams: Creators / Influencers, Shopping (Payments), Explore / Discovery, and IGTV (Video).
Hired and managed the career for two full-time Researchers.
Led user segmentation, positioning, creative testing, and measurement for multiple large-scale marketing campaigns.
Designed and implemented a tracker across nine countries, identifying opportunities and measuring the impact of key product and marketing initiatives.

Quantitative ResearchData AnalysisBrand StrategyQualitative ResearchBrand Marketing

Skim

5 roles

Senior Manager Consumer Insights

Promoted

Apr 2017 – Aug 2018 · 1 yr 4 mos · On-site

Oversaw the Hoboken office which was comprised of ~35 full-time employees.
Led quantitative and qualitative projects; each included scoping, proposal writing, questionnaire design and programming, data analysis, and storytelling.