Zeeshan Hasan

Digital Marketing Specialist

Gurgaon, Haryana, India7 yrs 8 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in advanced analytics and data-driven marketing strategies.
Proven track record in optimizing marketing campaign performance.
Strong background in social media analytics and consumer insights.

Stackforce AI infers this person is a Data Science and Marketing Analytics expert with a focus on advanced analytics in the MarTech industry.

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Skills

Core Skills

Data ScienceBusiness AnalysisMarketing CampaignsSocial Media Analysis

Other Skills

A/B testingAdvanced analyticsBrand MonitoringBusiness Intelligence (BI)Campaign ManagementCampaign Performance AnalysisData AnalysisData ModelingData VisualizationDecision TreesLogistic RegressionMachine LearningMarket Mix ModelingMicrosoft ExcelMicrosoft PowerPoint

About

A proactive and fast learning individual who love to solve business/analytical problems using Statistics and a mix of technologies.

Experience

Groupm

Senior Analyst - Advanced Analytics

Oct 2022 – Present · 3 yrs 5 mos · Gurugram, Haryana, India

 Analyzed the effectiveness and contribution of different marketing channels to overall campaign performance
 Conducted in-depth analysis of marketing and media data to identify trends, opportunities, and areas for improvement
 Developed detailed reports and dashboards to communicate the marketing performance insights to the clients
 Monitored market spend across campaigns and identify cost efficiencies and performance improvements
 Assisted in forecasting market spend based on historical data & future trends
 Collaborated with marketing planners, buyers and digital marketing teams to align marketing strategies with business objectives

Advanced analyticsBusiness Intelligence (BI)SQLData AnalysisPredictive AnalyticsData Science+1

Course5i

Senior Analyst - Associate Data Scientist

Nov 2021 – Sep 2022 · 10 mos · Gurugram, Haryana, India

Using A/B testing, identified Test-Control stores for one of the largest tech manufacturing organization to launch their product specific campaigns
 Utilized Market Mix Modelling to understand the impact of different marketing campaigns on the overall sales and ROI
 Made social media listening reports as per management requests
 Conducting and curating primary & secondary research related to key business issues, product development, brand marketing and customer experience

Market Mix ModelingA/B testingSocial Media AnalyticsData AnalysisData ScienceMarketing Campaigns

Cheil india

Social Media Analyst

May 2018 – Sep 2021 · 3 yrs 4 mos · Gurugram, Haryana, India

JOB RESPONSIBILITIES
 Collaborate with clients to understand their business requirements and articulate those into measurable KPIs
 Identify and support the social media analytics needs of clients by analyzing social media traffic using different listening analytics tools such Talkwalker, Sprinklr & Synthesio etc.
 Create & visualize reports and present holistic dashboards by pulling data from different data sources
 Formulate and document strategies for social media tracking, campaign monitoring and competitor assessment etc.
 Derive actionable consumer insights from trends, observed data and reports for the business owners and stakeholders
 Recognize and observe emerging trends, opportunities, and threats across social media channels
 Designing and implementing end to end social media analytics solutions to solve complex business problems, while maintaining direct communication with clients
 Sentiment analysis on social media data
 Deriving buckets which influence the sentiment
 Monthly monitoring of social media presence for client and competitors