Jul 2024 – Jun 2025 · 11 mos · Mumbai, Maharashtra, India

• Drove strategic programs to scale JustDial’s B2B platform, focusing on revenue acceleration, improved lead generation, and enhanced user experience across buyer and seller journeys:
•  Launched and managed a New Initiative for Channel Partner sales program, onboarding and operationalizing new sales partners; delivered ₹3M in incremental revenue through structured partner-led initiatives
•  Implemented a New Initiative for WhatsApp-based lead delivery system for sellers, increasing lead interaction rates from ~22% to ~29% by improving accessibility and communication channels
•  Increased RFQ (Request for Quote) submission rates from 43% to 52% by leading UX revamps and optimizing buyer qualification flows, directly improving conversion of high-intent leads
•  Identified and resolved lead distribution inefficiencies impacting 5,500+ paid vendors; introduced dynamic lead allocation based on seller responsiveness and executed performance uplift campaigns: SEO and targeted marketing

Jan 2024 – Feb 2024 · 1 mo

Jul 2023 – Jul 2024 · 1 yr · Lucknow, Uttar Pradesh, India · On-site

• Designed and executed election strategy programs for 13 Parliamentary Constituencies, delivering actionable recommendations and presenting directly to senior political stakeholders:
•  Led comprehensive research initiatives, including 150+ user interviews and 200+ focus group discussions, translating qualitative insights into data-backed strategic decisions that shaped campaign messaging and increased voter engagement
•  Managed a cross-functional team of 12 Analysts and 2 Associates, delivering 30+ high-impact client projects while owning end-to-end client relationships with national and state-level leadership
•  Implemented integrated voter outreach campaigns (offline + digital), increasing candidate awareness among target demographics from 48% to 77% through data-driven messaging and segmentation strategies

Jun 2022 – Jun 2023 · 1 yr · Mumbai, Maharashtra, India · On-site

• Led initiatives to modernize risk management systems, supporting the transition from legacy platforms to advanced software solutions and reducing manual effort by 40%:
•  Drove workflow automation by gathering user requirements, drafting detailed Business Requirement Documents (BRDs), and coordinating User Acceptance Testing (UAT), resulting in a 40% boost in operational efficiency
•  Improved data quality metrics by 36% through close collaboration with cross-functional teams across Finance, Engineering, and Data, enhancing reporting accuracy and compliance readiness
•  Delivered 20+ regulatory asset class reports for month-end capital compliance under RBI Basel III norms, ensuring accuracy and timely submission for regulatory audits

May 2021 – Jun 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Led the end-to-end development of a web-based solution for Citibank North America, integrating Knowledge and Project Management functionalities, reducing manual processes by 28%, and streamlining client operations:
•  Improved workflow efficiency by 18% by architecting a centralized Knowledge Repository, resulting in significant time savings and improved information access
•  Conducted 20+ user interviews and surveys to define product requirements, identify user pain points, and align solutions with cross-functional stakeholder needs
•  Drove a 60% increase in platform adoption through structured onboarding programs, product demos, and stakeholder engagement with senior leadership and business users

Apr 2020 – May 2020 · 1 mo

• Working with the Chairman of the organization to prepare deliverables for clients -
• Roles & Responsibilities:
• Performed research on financial topics such as M&A, Distressed Investing, Short Selling, etc.
• Prepared knowledge modules and handled client requirements for the same
• Collaborated with a team of 5 people and handled end-to-end processes, starting from research to preparation of knowledge modules (case studies and presentations)

Jul 2019 – May 2021 · 1 yr 10 mos · International Management Institute,New Dlelhi