Giorgia Guantario

Head of Growth

London, England, United Kingdom7 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful product feature launch with 50%+ email open rate.
Achieved 30% YoY increase in new logo ARR.
Conceptualized global PR campaign with 27 million reach.

Stackforce AI infers this person is a SaaS marketing leader with expertise in growth strategies and content-driven campaigns.

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Skills

Core Skills

Growth MarketingDemand GenerationContent StrategyBrand PositioningTeam LeadershipJournalismDigital Marketing

Other Skills

A/B testingAdobe After EffectsAdobe InDesignAdobe Indesign CCAdobe PhotoshopAdobe Premiere ProBloggingBrand repositioningCampaign managementCommunicationContent DevelopmentContent ManagementContent MarketingContent creationContent management

About

I’m a marketing leader with a flair for storytelling. With 7+ years of experience in B2B SaaS, I turn complex challenges into clear narratives and measurable outcomes. From brand positioning and product launches to full-funnel growth campaigns and executive comms, I lead strategies that don’t just resonate - they perform. Currently working as Head of Growth Marketing at UpSlide. UpSlide’s mission is to help people work better. For the last 14+ years, we’ve been supporting some of the most well-known companies across financial and professional services to boost productivity in Microsoft 365 by improving brand compliance and consistency across their corporate documents. A former award-winning journalist turned marketing strategist, I thrive at the intersection of insight, creativity, and performance. Whether it’s launching a new product, redefining a brand, or crafting campaigns that spark conversation and convert - I’m hands-on, data-led, and impact-driven. 🔍 Specialties Growth marketing · Brand positioning · Demand generation · Thought leadership · Content & comms strategy · SEO/SEA · Team leadership · SaaS/B2B 🖋️ Background Accredited journalist (NCTJ Gold Standard Diploma); BBC Studio award honouree.

Experience

Upslide

3 roles

Head of Growth Marketing

Promoted

Jan 2025 – Present · 1 yr 2 mos · Hybrid

Lead a team of two regional Growth Specialists (FR & US) and a Partnerships Manager, and manage relationships with SEO and Paid Search agencies.
Project managed and executed the launch of a key product feature, achieving a 50%+ email open rate via A/B testing and securing first-page Google ranking within 3 days.
Co-created H2 global marketing strategy and planning framework in collaboration with the Head of Marketing.
Leading early-stage ABM and revival tactics to target strategic accounts and accelerate deal velocity.

Growth marketingBrand positioningDemand generationSEOPaid Search

Interim Head of Marketing

Jan 2024 – Jan 2025 · 1 yr · Hybrid

Maternity leave cover.
Directed a team of ten across content, demand generation, growth, design, and product marketing.
Delivered a 30% YoY increase in new logo ARR by ramping up thought leadership and experimentation efforts.
Managed key stakeholder relationships (sales, CEO, CRO, CSMs), building solid foundation for cross-functional GTM strategy.
Led a full brand repositioning initiative, aligning messaging with evolving market needs and buyer personas, resulting in 15% YoY increase in average inbound deal size.
Conceptualised and led a global PR campaign with an estimated reach of 27 million.
Defined and tracked key KPIs (e.g. opp volume, avg. deal size, conversion rates), using insights to create 2025 strategy.

Content strategyThought leadershipStakeholder managementBrand repositioningPR campaignBrand positioning

Content Marketing Director

Oct 2022 – Jan 2024 · 1 yr 3 mos · Hybrid

My role is to lead the content team to create high-value materials to engage prospects and clients at every stage of the funnel. Our mission at UpSlide is to help people work better. For the last 12+ years, we’ve been helping some of the most well-known companies across financial and professional services to boost productivity in Microsoft Office, whilst improving brand compliance and consistency across their corporate documents.
As Microsoft Solution Partners, we bring together expertise from the tech, finance and design fields to help clients like BNP Paribas, Rothschild & Co, KPMG, Mazars and many more to streamline their processes and empower staff to focus on adding value for clients. Find out more: www.upslide.net/en/
My responsabilities include:
Devising and implementing a content strategy that supports this wider marketing strategy
Building and maintaining a happy, skilled and empowered content team (currently two direct reports)
Ensuring the right processes and tools are in place to ensure both excellence and efficiency
Creating the quarterly content schedule, ensuring maximum value from resources, and ensuring publication deadlines are met
Prioritising incoming requests and projects (e.g. from sales/CS teams)
Managing high-stakes, global projects
Owning editorial charter and ensuring the excellence of every piece published on central channels (with final sign-off on all EN content created by the marketing team)
Writing excellent briefs and reviewing content plans and drafts
Monitoring content performance and reporting to relevant departments
Working with Traffic Manager to ensure solid SEO + SEA strategy
Maintaining existing content
Keeping a close eye on industry trends and competitors, and proposing ideas for impactful new content
Developing the PR strategy, working with agencies on specific campaigns

Content strategyTeam leadershipSEOContent performance monitoring

Gamma

Senior Content Marketing Manager

Jul 2020 – Oct 2022 · 2 yrs 3 mos · Greater London, England, United Kingdom · Hybrid

My role was translating our company’s mission and vision into compelling content. This was a new role for the company, allowing me to build the content function and team from scratch over two years. Day-to-day activities included:
Set and drive the Group's content and social media strategy in order to make an impact through content and storytelling
Manage a team of content creators
Establish a workflow for content creation to deliver a campaign programme that can be utilised across different routes to market
Support thought leadership efforts including working with executive leadership on stories and announcements
Drive PR, social media and external comms activities
Create, manage and distribute content to the appropriate channels
Collaborate with internal subject matter experts to understand the market, create insights and develop a content plan
Identify and build relationships with publications and other third-party sources
Manage any external content production where required (agency/contractor)
Help evolve core narrative across the whole organisation

Content creationSocial media strategyThought leadershipPR managementContent strategy

Cpi media group

2 roles

Contributing Writer - BBC Good Food Middle East

Oct 2019 – Feb 2020 · 4 mos · Dubai, United Arab Emirates

Deputy Editor - Tech Division

Apr 2019 – Apr 2020 · 1 yr · Dubai, United Arab Emirates

Conduct interviews with tech experts and senior executives in the Middle East, understanding market trends and insights
Developed a "Women in Tech" monthly feature for the print magazine and worked on a monthly column on the impact of technology on our lives
Spearheaded the redesign of the magazine
Work closely with the Editor and editorial colleagues within the technology division to copyedit and restructure articles text to a consistently high standard
Attend regional and global tech events to report on the latest news from the industry
Support the Editor and sales team in keeping track of features timings and deliverables
Meticulously proof read and fact check to ensure accuracy across all published content and clarify/amend where necessary
Provide heads, sells and copy in keeping with house style and optimised for SEO and a digital audience
Refer to relevant imagery to check captions and credits are as accurate as they can be
Understand the use of CMS platform, confidently uploading and editing content on tahawultech.com in collaboration with the Online Editor
Fully understand the schedules, deadlines and production processes to deputise for the Editor in their absence
Contribute to ideas meetings, pitching stories and writing original, engaging copy
Moderate panel discussions at industry events

InterviewingCopyeditingContent managementSEOJournalism

Gamma

Digital Marketing Executive

Sep 2018 – Apr 2019 · 7 mos · Newbury, Berkshire, United Kingdom · On-site

Set up, monitor and optimise digital advertising campaigns, with a focus on Google Ads Search and Display Network
Create digital assets for digital advertising campaigns, including HTML5 display banners
Lead the ongoing optimisation of the company website, inclusive of on-page/off-page SEO & CRO and SEO content production
Take ownership of SEO campaign activity, with the aim of generating organic traffic
to core pages, while liaising with external agencies and copywriters for content production
Production of weekly and monthly reports on website traffic, PPC conversion, SEO and opportunities
Support wider marketing campaigns with the creation of digital assets, in particular with the production of the company's online and print magazines

Creative writing