Suganthan Asokan

Business Development Executive

Chennai, Tamil Nadu, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in demand generation strategy.
Expertise in integrated marketing campaigns across digital channels.
Strong partnerships with top brands and institutions.

Stackforce AI infers this person is a B2B Marketing Specialist with expertise in Demand Generation and Integrated Campaigns.

Contact

Skills

Core Skills

Demand Generation StrategyIntegrated Marketing CampaignsAbm CampaignsStartup Marketing InitiativesMarketing CampaignsDigital Initiatives ExecutionAccounting Application DevelopmentDigital Marketing

Other Skills

Account MarketingAffiliate MarketingAnalyticsBudget ManagementBusiness-to-Business (B2B)CC++Content MarketingDemand GenerationDemandbase AdvertisingEducation MarketingEvent MarketingFacebook Ads ManagerField MarketingGTM Strategy

About

Colleagues know me as a creative marketer who can be trusted with challenging assignments. I've had the opportunity to ideate, develop & handle : creatives, lead generation campaigns, social media marketing, website management, CRM and partnerships while working with top Brands and Institutions. I am analytical, thoroughly organized, and pragmatic in my approach to problem solving. Always curious and looking for ways to make a positive contribution, during and beyond office hours. :)

Experience

Freshworks

4 roles

Manager - Demand Generation Strategy

Jan 2025 – Present · 1 yr 2 mos

Define and drive the global demand gen strategy across key segments and regions, aligning to revenue goals and customer lifecycle stages.

Business-to-Business (B2B)Account MarketingDemand Generation Strategy

Lead - Integrated Campaigns

Promoted

Oct 2023 – Dec 2024 · 1 yr 2 mos

Responsible for handling an annual marketing budget of over USD X million, executing global integrated marketing campaigns across digital channels for EX vertical.
Own the pipeline goals for Integrated Campaigns (EX) - Manage, analyze and optimize campaign performance to improve ROI.
Own development and execution of content marketing efforts across 3rd party channels and partners.
Partner with business stakeholders to enhance lead quality, increase lead to opportunity rates, and streamline campaign workflows.

Budget ManagementGTM StrategyPipeline GenerationRevenue GenerationDigital MarketingBusiness-to-Business (B2B)+5

Lead - ABM Campaigns

Oct 2022 – Sep 2023 · 11 mos

Owned the setup and execution of the 1:Many ABM framework for CX and EX products in the Mid-Market & Enterprise segment. Hands-on expertise in Demandbase, integrating campaign tactics such as paid social campaigns (Linkedin and Meta), third-party collaborations, webinars, and content syndication.

Digital MarketingDemandbase AdvertisingBusiness-to-Business (B2B)Facebook Ads ManagerLinkedIn AdvertisingAccount Marketing+1

Partner Marketing Specialist (Startup program)

Apr 2021 – Oct 2022 · 1 yr 6 mos

Led startup marketing initiatives across North America, Europe, MENA, and LATAM, contributing to more than 50% of the program's revenue share in these greenfield regions. Developed strategic co-marketing initiatives with tech partners such as AWS Activate, Brex, Notion, and Vonage, lemlist and collaborated with global accelerators, incubators, and VCs, including Accel, 500 Startups, Seedstars, Sequoia, Falak Startups.

Event MarketingBusiness-to-Business (B2B)Lead GenerationField MarketingDemand GenerationStartup Marketing+3

Sda bocconi asia center

Assistant Marketing Manager

Jun 2019 – Mar 2021 · 1 yr 9 mos · Mumbai Area, India

Successfully planned and executed marketing campaigns that significantly enhanced SDA Bocconi’s presence in Asia. Drove admissions for the flagship PG, Executive & Online programs programs, leading to a notable increase (2x) in applications through standardized tests like NMAT and GMAT by significantly strengthening partnerships with GMAC during my tenure.
SDA Bocconi is the leading School of Management in Italy; it is amongst the top 3 business schools in Europe. The custom education solutions for corporates have consistently been ranked among the top 5 World Wide by the Financial Times.

Social Media MarketingMarketing StrategyHigher Education MarketingEducation MarketingDemand GenerationAccount Marketing+1

Bennett coleman and co. ltd. (times group)

Marketing Executive

Feb 2017 – Jun 2019 · 2 yrs 4 mos · Mumbai Area, India

Instrumental in establishing marketing engine for TimesPro and Times Professional Learning, collaborating with prestigious institutions like IIMs, XLRI MIT, Wharton, Columbia University Mailman School of Public Health, INSEAD, Monash University and leading companies like Nvidia and SAP.
Responsible for the execution of all digital initiatives, including demand generation, a comprehensive website revamp, and CRM migration for over 200 users.
Was amongst the select few members of the company to be recognized for my contributions to the organizational milestones in an event which marked the '5x Growth of TPL in 3 Years'.

Social Media MarketingDigital MarketingWebsite Project ManagementContent MarketingFacebook Ads ManagerLinkedIn Advertising+3

Accenture

Associate

Mar 2016 – Feb 2017 · 11 mos · Pune Area, India

Served as the POC for the accounting application "Contabilitta" of the leading European Insurance Giant. Contributed to app development, focusing on reporting and analytics, ensuring accurate and insightful data-driven decisions.

Business-to-Business (B2B)Accounting Application Development

Xoxoday

Marketing and Product

Aug 2015 – Feb 2016 · 6 mos · Bengaluru Area, India

Digital marketing, ATL, BTL, website development, creatives, content, business development (& even a bit of customer support during the Diwali Season) - loved the opportunity to work across all functions of the startup. Spearheaded the app adoption strategy, taking it from inception to 25,000 installs through a combination of offline and digital campaigns, playing a pivotal role in the startup’s early growth.

Business-to-Business (B2B)Account MarketingDigital Marketing