Jayyanto Bhattacharjee — CEO

I am a senior marketing executive, currently Global Director - Vertical, ABM and CxO marketing programs with Sprinklr, after earlier roles including Head of Solution Marketing - Multi-Cloud Management APJ, Interim Marketing Director and Head - Enterprise & Solution Marketing (all VMware), and positions with Vodafone and others. My career has encompassed leading/mentoring high-performing teams, owning large budgets, leading international marketing functions (across North America, APAC, Europe, GCC), developing/implementing marketing strategy, new product launches, brand management, driving senior client engagement and events/academy/client training and certification initiatives. I have a well-rounded marketing background encompassing various disciplines including field, solution, and integrated marketing resp. I have consistently achieved challenging revenue, client acquisition, and other KPIs, and I am known as a tenacious, data-driven, commercial, and creative executive. I possess first-class communication and leadership skills.

Stackforce AI infers this person is a seasoned marketing executive specializing in SaaS and B2B marketing strategies.

Location: Bengaluru, Karnataka, India

Experience: 19 yrs 8 mos

Skills

Integrated Marketing
Marketing Strategy
Brand Management
Abm
Solutions Marketing
Customer Marketing
Cxo Level Engagement

Career Highlights

Led global marketing strategy across multiple regions.
Achieved significant revenue growth through targeted campaigns.
Expert in account-based marketing and CXO engagement.

Work Experience

Sprinklr

Global Director- Integrated Marketing and ABM CoE (3 yrs 6 mos)

VMware

Head of Solution Marketing- Multi-Cloud Management, Asia Pacific & Japan, VMware (11 mos)

Interim Marketing Director - India (4 mos)

Head Enterprise & Solution Marketing, India (1 yr 4 mos)

Head - Enterprise Marketing/ Customer Marketing (4 yrs 3 mos)

Vodafone

Digital Marketing Lead, Product Marketing Group, India (1 yr 9 mos)

Aspect Software

Manager Marketing India & GCC (2 yrs 6 mos)

Tectura

Marketing Manager- India (1 yr 11 mos)

ARC Advisory Group

Analyst-Enterprise Solutions (1 yr 10 mos)

Transworld Group of Companies

Assistant Manager-Marketing (1 yr 3 mos)

Education

Acclerated Development Program at The University of Chicago Booth School of Business

Advanced Program for Marketing Professional-06 at Indian Institute of Management, Calcutta

Master of Business Administration (M.B.A.) at ITM Group of Institutions

Bachelor of Engineering at Shivaji University

Jayyanto Bhattacharjee

CEO

Bengaluru, Karnataka, India19 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global marketing strategy across multiple regions.
Achieved significant revenue growth through targeted campaigns.
Expert in account-based marketing and CXO engagement.

Stackforce AI infers this person is a seasoned marketing executive specializing in SaaS and B2B marketing strategies.

Contact

Skills

Core Skills

Integrated MarketingMarketing StrategyBrand ManagementAbmSolutions MarketingCustomer MarketingCxo Level Engagement

Other Skills

Account ManagementAccount based marketingB2B MarketingBusiness AnalysisBusiness DevelopmentBusiness StrategyCRMCompetitive AnalysisContract NegotiationCorporate CommunicationsCustomer Relationship Management (CRM)Demand GenerationDirect MarketingERPEnterprise Software

About

Experience

Sprinklr

Global Director- Integrated Marketing and ABM CoE

Sep 2022 – Present · 3 yrs 6 mos · Bengaluru, Karnataka, India

Leads/mentors team. Own strategy and development/execution of targeted marketing programs that include brand-to-demand campaigns, product launches, customer advocacy, marketing research, industry events, webinars, and sales support. Operates across North America, APAC, Europe, and GCC.
Owns multi-million dollar budget and drives award-winning theme-based campaigns, including Follow the Conversation, Bridge the CX gap, Outsmart Adversity, driving marquee virtual and in-person events, Sprinklr CXwise, Sprinklr Socialverse, and Sprinklr AI Summit, respectively. - increased NARR.
Leads best-in-class account-based marketing function globally: Owns strategy, execution, and the results, including 1:many, 1:few (TOP 135) and 1:1 ABM campaigns and executive programs that drive expansion across existing customers' target accounts— Tech., budgets, agency on record, metrics, sales relationships
Leads ultra-targeted marketing strategies for a curated portfolio of strategic CXO (CIO, CMO. CCO) relationships across Global G2k accounts, with emphasis on personalized touchpoints and executive-specific value propositions – executive events, executive content management, metrics
Leads marketing GTM / campaigns across key partners, LinkedIn, Meta, TikTok, and Google to drive new logo acquisitions and penetration across existing customers.
Launched rebranding of Sprinklr’s solution, reversed market share decline for core products.
Drives net-new and cross-sell motion (ARR), and pipeline volume and velocity across geos.

Integrated MarketingMarketing StrategySolutions Marketingrevenue marketingProduct LaunchABM+3

Vmware

4 roles

Head of Solution Marketing- Multi-Cloud Management, Asia Pacific & Japan, VMware

Promoted

Oct 2021 – Sep 2022 · 11 mos

Led marketing Cloud Management Business Unit (SaaS/subscription solutions) across Enterprise, SMB, and Partner segments in Asia-Pacific, China & and Japan. Owned a substantial budget.
Collaborated with global, product marketing, and CMBU teams to drive annual marketing strategy.
Led all demand marketing initiatives including digital, new product launches, sales acceleration etc.
Owned/built ABM (Account Based Marketing) strategy to deepen/broaden relationships across top accounts.
Created strategic high-touch CXO-signature initiatives including Cloud Management Customer Advisory Councils and Cloud Management Technical Advisory Boards;
Launched Cloud Expert Days; certified IT practitioners/developers on VMware Aria Cloud Management Stack.
Launched rebrand of Cloud Management Suite in APJ; drove rev. pivot to ARR 2021 / 2022.

ABMpartner marketingproduct launchesSolutions MarketingCustomer Marketing

Interim Marketing Director - India

Jun 2021 – Oct 2021 · 4 mos

• Part of the India and APJ Leadership Team; led marketing across enterprise, commercial, and partner segments. Delivered double-digit new pipeline and client acquisition growth across 2 quarters.

Head Enterprise & Solution Marketing, India

Feb 2020 – Jun 2021 · 1 yr 4 mos

Managed / motivated team and developed/implemented integrated high-touch marketing programs for franchise solution platforms and customers across a variety of industry verticals; significantly improved metrics in share of voice, reach, engagement, revenue etc. Owned budget.
Delivered double-digit revenue growth for top 100 Enterprise accounts via physical/virtual briefings & and technology workshops, customized analyst engagements, and various customer marketing initiatives including customized training, solution-adoption drives, brand campaigns etc.
Created / executed high-touch CXO-signature initiatives including CIO / CXO Forum (Lead Forward Brand), Customer Advisory Councils/Board etc; achieved major revenue increases.
Launched new Cloud services and led Cloud marketing through hyperscalers Including AWS, Oracle and Google & cloud partners including Sify, NTT Netmagic, Tata Communication etc;
Led initiatives including VMworld-online, CXO Forum, vForum, and Evolve, and developer initiatives including KubeAcademy; built pipeline and revenue.

Head - Enterprise Marketing/ Customer Marketing

Oct 2015 – Jan 2020 · 4 yrs 3 mos

Led a team, developed / implemented strategy for ABM & ABX programs across various industry verticals.
Focused on increasing share of wallet / share of voice and improving CxO engagement through Digital Executive Briefings / Workshops, Roundtables, Advisory Boards, CIO / CTO Forum and Awards.
Led large VMware owned flagship events vForum and Evolve (virtual);

Vodafone

Digital Marketing Lead, Product Marketing Group, India

Dec 2013 – Sep 2015 · 1 yr 9 mos · Mumbai Area, India

Planned / executed brand campaigns, vertical industry initiatives, digital & content marketing, media planning / buying for global & national enterprises and SMEs. Managed 10m USD budget.
Worked closely with agency partners; OglivyOne, O&M, Maxus, and Bates.
Campaigns included Ready Business and Hello CIO, CIO / CTO engagement via LinkedIn groups (Executive Water Cooler) and Connected Enterprise; drove large increases in revenues and market-share.
Led the Customer Advocacy Program and strategic advisory working with Gartner, Frost & Sullivan & IDC.
Worked closely with Global Brand Team and vendors to develop / launch new Vodafone India businesses website including a first-of-its-kind Cloud e-commerce portal (Vodafone cloud store) and a demand generation/sales prospecting digital tool (later adopted by Vodafone Turkey & UK).
Led planning/execution of digital marketing including search, content syndications, display / programmatic, and drove digital outreach programs, Ready for the Big League and The Ready Business Quotient / Index; reached 50k+ Indian SMEs and generated multi-million pipeline/revenues.
During tenure Vodafone Enterprise became 2nd largest MPLS provider and retained first position in mobile.

ABMCXO level engagementContract NegotiationEvent ManagementCustomer Marketing