Mar 2023 – Nov 2024 · 1 yr 8 mos · Remote

• Developed and implemented regional marketing plans to support sales goals and objectives.
• Planned and managed regional events, promotions, trade shows, and other on-the-ground marketing activities.
• Collaborated with sales teams to identify target markets and tailor marketing efforts to meet regional needs.
• Analyzed market trends and customer insights to inform marketing strategies.
• Managed marketing budgets and allocated resources to effectively maximize ROI.
• Tracked, measured, and reported on the performance of marketing campaigns and activities.
• Built and maintained relationships with local partners, vendors, and stakeholders.
• Owned all aspects of event execution, including venue selection, contract negotiation, speaker acquisition and management, tradeshow logistics, booth attendance, list pulls, email campaigns, budget reconciliation, list uploads, etc.

Nov 2020 – Feb 2023 · 2 yrs 3 mos · Atlanta, Georgia, United States

• Responsible for driving sales pipeline and brand awareness within the Americas market, eventually progressing to cover all regions globally.
• Successfully created and produced the All About APIs podcast, gaining over 100 subscribers in season 1 alone.
• Contributed to the earning of Series B funding for Tyk in 2021.
• Developed and executed integrated marketing campaigns aimed at brand awareness, driving demand, and customer education.
• Created content strategies and formatted campaign templates to ensure maximum conversion rates, all while working within budget and delivering consistent results.
• Used Hubspot as both a CRM database and email automation platform, experienced in creating reports, pulling lists, creating dashboards, etc.
• Generated 70% of revenue through inbound marketing and brand, contributing to an average YOY growth of 60%.
• Placed Visionary in Gartner MQ for Full Lifecycle API Management 2020 & 2021.
• Successfully grew the business by creating and leading the LinkedIn Ambassadors program, an internal course where I taught colleagues the art of personal branding and social selling on LinkedIn.

Dec 2019 – Nov 2020 · 11 mos · Greater Atlanta Area

• Successfully managed clients through the entire lifecycle of marketing projects.
• Met with clients regularly, effectively managed their expectations, built strong relationships.
• Acted as a consultant to clients and project expert to internal teams.
• Helped ThoughtLab to ensure profitability on every project by keeping projects on time, within scope, and under budget.
• Created an in-depth immediate to three-year email marketing plan tied to rebranding and new website project for ThoughtLab.
• Successfully led and optimized email marketing campaigns for ThoughtLab, resulting in increased engagement and client satisfaction.
• Increased SEO efforts daily for ThoughtLab as well as clients via link building.

Aug 2017 – Dec 2019 · 2 yrs 4 mos · Alpharetta, GA

• Developed overall marketing and branding strategies, customer field marketing, and related activities to ensure that new
• and existing products meet organizational goals and expectations.
• Developed and coordinated new idea reviews and recommendations, concept and design development, project
• management, and market introduction.
• Assisted with presentations, demos, white papers, and product updates for organizational marketing materials.
• Created product release plans and collateral, data sheets, webinars, newsflashes, flyers, and email campaigns.
• Consistently stayed well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing Aptean’s marketing investment.
• Directed internal and external marketing resources by managing projects with third-party vendors and internal marketing specialists.
• Interfaced with sales, operations, product management, support, services, and solutions consulting to roll out and launch
• lead generation field marketing for follow-up and reporting.
• Executed campaigns in line with budget and demonstrated positive ROI in line with agreed targets.

Aug 2017 – Dec 2019 · 2 yrs 4 mos

• Avolin provides critical software solutions to enterprises around the world. We specialize in Customer Relationship Management, Knowledge Management, IT Support and Supply Chain Management. Avolin solutions help over 1,400 customers in more than 50 countries provide outstanding customer service, keep their day-to-day operations running smoothly and make intelligent decisions based on relevant and real-time data.
• Our customers are at the center of everything we do. From research and development through to technical support, our aim is to deliver the right solutions for their industry-specific workflows. Avolin’s dedicated teams are always looking to strengthen our software to keep our customers at the forefront of their industries.

Nov 2012 – Apr 2017 · 4 yrs 5 mos · Alpharetta, GA

• Upheld all marketing responsibilities including email blasts, social media, logo and advertisement design, website maintenance, implementation and tracking of contests and special promotions, CRM database upkeep, internal and external communications, tradeshow organization, etc.

Nov 2012 – Apr 2017 · 4 yrs 5 mos · Alpharetta, GA

• Developed and maintained web pages, enhancing visibility for upcoming conventions, resulting in increased attendance and engagement.
• Supported production in their marketing mass email efforts by creating custom email campaigns in Pardot, Eloqua & Act-On.
• Produced 300+ specific landing pages for each sales/recruiting associate.
• Organized/scheduled mass email launches to both optimize response rates and abide by legislation.
• Developed & launched lead-nurturing campaigns to keep data clean, updated & relevant.
• Led efforts in CRM database management.
• Coordinated with production teams to get the hottest opportunities in front of the appropriate audiences, nationwide, through list segmentation.
• Positively recognized for contributing to the successful completion of the licensing matching initiative.

Oct 2011 – Jun 2012 · 8 mos · Norcross, Georgia

• Compiled and created custom presentations for sales representatives. Wrote and maintained blog posts, website copy, and press releases. Implemented e-mail marketing campaigns, online advertising and PR. Maintained all social marketing campaigns. Updated CRM database daily for lead tracking and e-mail marketing. Led implementation and tracking of contests and special promotions. Maintained inventory log of promotional items in stock.