Mar 2025 – Sep 2025 · 6 mos · Chicago, Illinois, United States · Remote

Nov 2023 – Jan 2025 · 1 yr 2 mos · Greater Chicago Area · Remote

• Spearheaded global marketing initiatives and digital campaigns to drive growth and enhance client experiences.
• Led marketing transformation for Consulting Services at Vaco, focusing on lead generation and brand awareness.
• Implemented innovative digital strategies that resulted in a 30% increase in client engagement metrics.

Mar 2022 – Apr 2023 · 1 yr 1 mo · Greater Chicago Area · Remote

• Strengthened the EXL brand through innovative digital campaigns, achieving a 20% YOY growth in social media followers.
• Generated 40% marketing influence on a $324M pipeline, contributing to 15% marketing-sourced opportunities valued at $128M.
• Produced $22M in marketing and sales qualified leads, resulting in 1139 sales leads.
• Managed relationships with PR and global analyst firms, enhancing brand visibility and market presence.

Apr 2021 – Mar 2022 · 11 mos

• Developed and led all aspects of marketing strategy for the Civilian Federal Health Practice focused on brand, solution and product strategy, messaging, positioning, and strategic planning.
• Expanded business with key accounts through the development of strategic multi-channel sales strategies, including managing analyst relations and alliance partner marketing activities.
• Oversaw the planning and implementation of a content strategy, collaborating closely with cross-functional teams to maintain relevant messaging and positioning.
• Designed an integrated marketing campaign for the Civilian portfolio, ensuring consistent messaging across all channels and targeting specific accounts using a buyer journey approach.
• Enhanced pipeline generation and deal closing by converting business priorities into effective marketing campaigns, in partnership with portfolio business and sales leads.
• Executed dynamic campaigns and integrated account-based marketing (ABM) and opportunity-centric marketing (OCM) programs during acquisition to capitalize on growth and retention opportunities.

Mar 2020 – Apr 2021 · 1 yr 1 mo

• Orchestrated messaging and go-to-market programs for Accenture’s AWS Business Group across industry segments, including financial services, healthcare, insurance, and public sector.
• Bolstered small and large deal sales by 36% and 34% year over year by producing a bespoke marketing strategy in compliance with AWS Business Group’s growth priorities and market dynamics.
• Spread awareness and incorporated demand generation programs to achieve pipeline and revenue goals by partnering with sales.
• Produced thought leadership content, blogs, POV’s, roundtables, webinars, and partner events.
• Enhanced fiscal budget sharing across the C-suite by developing marketing campaigns with an emphasis on C-suite relationship development, buyer journey, client pain points, and tactics.

May 2017 – Apr 2019 · 1 yr 11 mos · Greater Chicago Area · Hybrid

• Provided oversight to $20M global marketing budget across the Products Consulting Practice, while facilitating all areas of marketing and communications.
• Designed and developed image, market, and business development programs to support Accenture’s Intelligent Platform Services campaigns.
• Enhanced business growth by overseeing marketing strategy and driving program development.
• Partnered with sales team to manage development, packaging, and internal marketing of sales enablement materials and client-ready content.
• Built prospect awareness and increased inbound interest, including website, infographics, social media, and SEO by directing digital content.

Apr 2019 – Jan 2020 · 9 mos · Greater Chicago Area · Hybrid

• Managed go-to-market Field Marketing initiatives for Anaplan’s North Central and Pacific Northwest regions.
• Provided representation and strategic positioning of key executive programs, marketing programs, and alliance partner marketing activities.
• Articulated market strategy, industry trends, campaign results, and new programs to all AVPs and RVPs Sales to assist in pipeline generation, maturation, and deal closings.
• Managed planning and execution of Regional Marketing Programs including but not limited to those driven by industries, partnerships, and alliances.
• Evaluated, measured and reported on strategic effectiveness and ROI

May 2015 – Jan 2017 · 1 yr 8 mos · Greater Chicago Area · Hybrid

• Led development and implementation of all aspects of marketing for company’s first-ever marketing plan, including expanding marketplace image through media relations, thought leadership, and advancing brand.
• Ensured seamless process execution to enable business development. Bolstered organic website traffic by 20%.
• Expanded audience reach to 2.5M through subscribers/monthly online visitors using positioning of professionals as subject matter experts, targeted sales campaigns, public & analyst relations, and messaging.
• Interacted with 10K prospects using refreshed monthly content and digital sales campaigns.
• Partnered with practice leaders, sales professional and external partners to build awareness and preference for AArete's expertise.
• Launched messaging campaign for five service lines.
• Created digital sales campaign engaging 10,000 prospects with refreshed content monthly.

Jan 2013 – Jul 2014 · 1 yr 6 mos · Greater Chicago Area

• Created multichannel marketing plan for Huron’s Health practice and headed launch of a new Analytics practice, including messaging, digital campaigns, content creation, and technology alliance marketing.
• Designed and developed innovative, targeted marketing plans for the new “Analytics” product line, including content creation, digital & social campaigns, and channel marketing.
• Bolstered account generation in North America by establishing new business and coordinating with the sales team on targeted lead generation campaigns.

Aug 2009 – Dec 2012 · 3 yrs 4 mos · Greater Chicago Area

• Managed marketing and communications strategy and execution of integrated marketing programs designed to generate new business for Global Healthcare Practice targeting Payers, Providers and Life Sciences companies.
• ­ - Created targeted marketing and communications plans for Payer, Provider and Life Science sub-practices. Including lead generating campaigns, partnering with sales on events, thought leadership and brand awareness.
• ­ - Led thought leadership program including white papers, webinar series, Navigant branded ACO healthcare book, product marketing, quarterly magazine and podcasts.

Jan 2007 – May 2010 · 3 yrs 4 mos · Greater Chicago Area · On-site

• Built integrated marketing program and offshore team for the Financial Services Global Business Unit. Included offshore research and lead management teams, analyst relations, targeted campaigns, sales tools, demand creation program, effective research, brand awareness, and alliance marketing.
• ­ - Developed and implemented global marketing plans for Insurance, Banking and Capital Markets business units in US, France, UK, Netherlands, and Belgium.
• ­ - Built and managed offshore team of 30 in India to support sales through targeted research programs and lead management campaigns.
• ­ - Partnered with sales executives and leadership team to create and define strategic messaging

Jan 2000 – Jan 2007 · 7 yrs