Vibhor Kumar

CEO

Hyderabad, Telangana, India9 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in B2B SaaS product marketing strategies.
  • Proven track record in executive communications and customer advocacy.
  • Skilled in crafting impactful narratives for C-suite engagements.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on product and content strategies.

Contact

Skills

Core Skills

Product MarketingStrategic MarketingDigital MarketingContent MarketingExecutive CommunicationsMarketing Analytics

Other Skills

Analytical SkillsBrand AwarenessBrand ManagementBrand MarketingBusiness StrategyCXO level engagementCommunicationContent Center of ExcellenceContent StrategyCopywritingCustomer AdvocacyDigital Marketing AnalyticsDigital TransformationEmail MarketingEnterprise Marketing

About

B2B SaaS Full-Stack Marketing: ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ + ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ + ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ + ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น + Core PMM strategy & execution + Product launches, messaging & positioning + Customer advocacy & marketing + AI & Agents in Marketing & Content + PR, Brand Strategy, and Social Media (๐Ÿ… Certified) + Executive Communications + Analyst Relations + Product & Content Marketing Expert + Strategic Marketing Initiatives + Data-Driven Research Content + Copywriting ftw + Online & Digital Marketing + Events & Community Marketing + Project & Stakeholder Management + Knows how to Google (really) + Gets Stuff Done No Buzzwords, please. โ–ถ๏ธ Wynter Olympics: PMM's Guide to Category Creation https://youtu.be/yxTbcoYDH8I

Experience

Highradius

5 roles

Associate Director - Product Marketing

Promoted

Feb 2025 โ€“ Present ยท 1 yr 1 mo

  • My focus? Making sure our customers' success isnโ€™t just a storyโ€”itโ€™s the story.
  • + Value Creation at the C-Suite Level โ€“ Uncover jaw-dropping business outcomes, crafting data-driven snapshots that grab executive attention, and facilitating CEO<>CXO meetings to ensure these stories get the stage they deserve. Collaborating with comms to navigate approvals and bring these insights to life.
  • + Customer Advocacy That Matters โ€“ Elevating how our customersโ€™ wins are positioned across industry events, executive briefings, and every channel that shapes the conversation.
  • + Strategic Initiatives โ€“ Fast-moving projects that shift the needle.
  • + Executive Communications โ€“ Working with our CEO on all comms. Be it a keynote, company townhalls, podcasts, speaking engagements, or meetings.
  • + Messaging & Narrative Development โ€“ No jargon, no fluffโ€”just bold, category-defining messaging.
  • + Scaling the Content Center of Excellence โ€“ Taking it to the next level, ensuring every piece of content is Netflix-grade.
Value CreationCustomer AdvocacyStrategic InitiativesExecutive CommunicationsMessagingContent Center of Excellence+2

Senior Product Marketing Manager

Promoted

Mar 2023 โ€“ Mar 2025 ยท 2 yrs

  • Leading the Content Center of Excellence at HighRadius
Public RelationsMicrosoft PowerPointCopywritingPitch DevelopmentDigital Marketing AnalyticsMarketing Strategy+29

Product Marketing Manager

Promoted

Aug 2022 โ€“ Mar 2023 ยท 7 mos

  • Scaling CXO Communications, Growth Hacks and Community.
  • + CEO's Office & Strategic Growth Initiatives
  • + Go-to-Market Narrative Design
  • + Building the Community for GBS Leaders
  • + Product, Content & Brand Marketing Trainer
StorytellingPresentationsBrand AwarenessContent StrategyAnalytical SkillsPositioning (Marketing)+3

Associate Product Marketing Manager

Feb 2022 โ€“ Sep 2022 ยท 7 mos

  • Generate 10X awareness through:
  • + CEO's Office & Strategic Initiatives
  • + Go-to-Market Messaging Design
  • + Executive (CXO) Communications
  • + The GBS Masterminds Podcast
  • + PR & Brand
StorytellingPresentationsBrand AwarenessContent StrategyAnalytical SkillsPositioning (Marketing)+3

Senior Product Marketing Analyst

Feb 2019 โ€“ Feb 2022 ยท 3 yrs

  • + Full-stack Marketing: Product + Content + Brand Marketing
  • + PowerPoint Whiz: 250+ high impact presentations spanning over 10,000 slides for the CEO, Execs, and other strategic & marketing initiatives.
  • + Designing Full-Funnel Marketing campaigns, Product Launch, & CXO Community Building
  • + Research aficionado: High impact, data-driven insights reports, thought leadership, PoV and benchmarking reports.
  • + Social Media Marketing expert.
  • + Fresher of the Year 2019: Recognised amongst a batch of ~1000+ NewRadians @ HighRadius.
StorytellingPresentationsBrand AwarenessContent StrategyAnalytical SkillsPositioning (Marketing)+3

Tedxchennai

Creative & SMM

Jan 2018 โ€“ Mar 2018 ยท 2 mos ยท Chennai Area, India

  • Handled Social Media, Creatives and online Campaigns for TEDxChennai 2018 - India's Biggest TEDx conference in Chennai.
  • www.tedxchennai.in
StorytellingPresentationsBrand AwarenessAnalytical SkillsPresentation Skills

The climber

3 roles

Vice President Marketing

Aug 2016 โ€“ Feb 2018 ยท 1 yr 6 mos

  • Handled Marketing, PR and Operations for The Climber - Chennai.
  • Responsible for the end-to-end planning and execution of highly engaging campaigns (online+on ground) and lead generation for various projects.
  • Headed Project Falcon, a Marketing & Sales pilot program that provided Marketing, Sales and Entrepreneurship training to 500+ interns across pan-India; which generated record revenue for the organization.
  • Executed a total of 3 citywide mega events and 1 Literary Festival - targeting school and college students.
  • Involved extensively in various Youth Leadership ventures and mentored 50+ passionate students.
  • Participated actively in scaling the student community across various chapters in India.
StorytellingPresentationsBrand AwarenessAnalytical SkillsPresentation Skills

Quality Assurance & Customer Success

Promoted

Feb 2016 โ€“ Jul 2016 ยท 5 mos

  • Handled Quality and Customer Success Management for over 12 different workshops.
  • Monitoring and Mapping individual participant performance
  • Captain Relations and connect with Mentors for each batch of workshops
  • End to End support for individual workshop participants
  • www.mycaptain.in

Business Development, Sales and Marketing Manager

Sep 2015 โ€“ Jul 2016 ยท 10 mos

  • Climber Knowledge and Careers Pvt Ltd is an EduTech organisation, ranked 'India's Best Early Stage Startup' and incubated at NSRCEL IIM Bengaluru.
  • Their product, the MyCaptain mentorship program is recognized in the Top 50 youth-lead solutions by the U.N. Sustainable Development Goals and has become extremely popular amongst college students who want to discover and take a first step into a field of their passion
  • www.mycaptain.in

Aaruush, srm university

Corporate Strategy and Implementation

Jul 2015 โ€“ Apr 2017 ยท 1 yr 9 mos

  • Aaruush is the annual Techno-Management festival of SRM University, Kattankulathur.

Education

SRM IST Chennai

Bachelor of Technology (B.Tech.) โ€” Mechanical Engineering

Jan 2015 โ€“ Jan 2019

La Martiniere for Boys, Kolkata

High School Diploma

Jan 2000 โ€“ Jan 2015

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