Dec 2019 – Jul 2025 · 5 yrs 7 mos · Bangalore · Hybrid

• Spearhead Account-Based Marketing (ABM) and Field Marketing initiatives for the Automotive vertical, driving strategic growth across global and regional accounts.
• Own and execute end-to-end marketing strategy for a key global ABM account and India Automotive segment, including planning, stakeholder alignment, budget management, campaign execution, and performance tracking.
• Collaborate cross-functionally with sales, technical teams, industry marketing, and inside sales to ensure marketing initiatives are tightly aligned with business objectives and sales goals.
• Develop and implement integrated marketing plans encompassing digital, events, thought leadership, and content marketing to generate pipeline and support deal acceleration.
• Lead multiple global, cross-functional projects focused on scalable process improvements, program adoption, and replicable best practices for ABM and field marketing.
• Drive consistent measurement, reporting, and optimization to enhance program effectiveness and ROI.
• Champion the use of data-driven insights to refine segmentation, messaging, and campaign strategy.

Jan 2017 – Sep 2019 · 2 yrs 8 mos · Bengaluru Area, India

• Regional customer-driven end-to-end strategic marketing planning and execution for demand generation
• Lead generation activities, campaign planning and execution, partner marketing and online marketing programs
• Collaborate with marketing teams globally for ideation and execution of various go to market activities like digital, 3rd party association, account-based marketing, social media, PR for business generation
• Working closely with regional sales and technical team to align marketing efforts with business and sales objectives
• Working with the sales team on inside sales initiatives and processes to improve lead pipeline funnel in Salesforce
• Department budget management and ROI measurement
• Collaborate with marketing teams across the globe to adapt and implement best practices in the region, gain insight on campaign planning and execution
• Continuous improvement and application of processes for effective marketing
• Quarterly (local region) and yearly review meeting (Asia and global) with key stakeholders on the performance of various activities and planning for upcoming quarters

Apr 2014 – Mar 2016 · 1 yr 11 mos

• Strategic marketing, planning and execution
• Budgeting & ROI
• Lead management
• Marketing collateral development
• Coordination with external and internal stakeholders

Jun 2011 – Mar 2014 · 2 yrs 9 mos

• Event management, Brand positioning
• Strategically analyze events for participation in coordination with various stakeholders which can help in generating targeted prospects list
• Department and event budgeting, ROI analysis
• Digital Marketing (mainly web seminars) owner for India region

Mar 2016 – Dec 2016 · 9 mos · Bangkok, Bangkok City, Thailand

• Working with regional sales team on marketing initiatives for their respective regions
• Planning and implementation of intranet for knowledge share
• Manage, execute and coordinate brand initiatives

Sep 2010 – Apr 2011 · 7 mos

• Third party event participation and evaluation
• Develop and implement brand strategies and marketing programs
• Develop internal communications
• Manage and execute PR intiatives, website management, advertising, CSR and data