Bas Willems

VP of Engineering

Amsterdam, North Holland, Netherlands13 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Marketing Leader of the Year 2023
300% ARR Growth at StackState
Built teams that inspire collaboration

Stackforce AI infers this person is a B2B SaaS marketing leader with a strong focus on growth and product strategy.

Contact

Skills

Core Skills

Product MarketingBrand MarketingDemand GenerationRevenue OperationsDigital Marketing

Other Skills

Account Based MarketingContent MarketingInteraction DesignOnline AdvertisingOnline MarketingPublic RelationsSalesSales OperationsSocial MediaStrategic MarketingUser Experience

About

Experienced B2B marketing leader helping software companies grow. ‘Marketing Leader of the Year 2023’. Strategic, data driven, with a strong entrepreneurial mindset and good understanding of the technological landscape. Experienced in enterprise B2B (SaaS) product marketing, demand generation, brand & content marketing, business development, marketing and sales operations, and go-to-market strategies. Experienced in managing global analyst relations across US, Europe and Asia Pacific with Gartner, Forrester, 451 Research and IDC. Love to build teams where people inspire each other to get things done. Father of 3.

Experience

Datasnipper

3 roles

VP Corporate and Product Marketing

May 2024 – Present · 1 yr 10 mos

Leading a team of creative designers, brand and product marketers responsible for DataSnipper's brand and product narratives. Building our category, leading brand, executive thought leadership, PR, social, influencer and community and product marketing.

Brand MarketingProduct MarketingPublic RelationsSocial Media

VP Marketing and Growth

Promoted

Sep 2022 – May 2024 · 1 yr 8 mos

Head of Marketing and Growth

Mar 2021 – Sep 2022 · 1 yr 6 mos

Hello customer

VP Marketing

Sep 2020 – Mar 2021 · 6 mos · Ghent, Flemish Region, Belgium

Hello Customer is a B2B enterprise SaaS platform that unifies feedback across the customer journey. Providing AI-driven insights based on automatic feedback analysis. Reporting to CEO.
Key results:
Introduced Account Based Marketing
Optimized sales and marketing revenue flow
Successfully launched ISAAC II to market
Responsibilities:
Product Marketing, including Gartner
Content & Brand Marketing
Demand generation, ABM

Account Based MarketingDemand GenerationContent MarketingProduct Marketing

Stackstate

2 roles

VP Marketing (acquired by SUSE)

Promoted

Jun 2019 – Sep 2020 · 1 yr 3 mos

StackState is a B2B enterprise SaaS observability platform. Providing AI-driven insights across all IT environments, enabling customers to prevent outages. Reporting to US based CEO & Board.
Key results:
300% ARR Growth, 70% marketing generated
Acquired 2019 Gartner Cool Vendor Status
Shifted from on-perm to SaaS business model
Created SaaS GTM, including pricing model
Launched new brand and website
Built successful BDR process and team
Responsibilities:
BDR
Product Marketing, including Analyst Relations (Gartner, Forrester, 451 Research, IDC)
Content & Brand Marketing
Demand Generation
Revenue Operations (HubSpot CRM, Salesloft, Salesforce CRM, Zoominfo)

Revenue OperationsDemand GenerationProduct Marketing

Marketing Director

Jun 2018 – May 2019 · 11 mos

Incentro

3 roles

Head of Marketing and Design

May 2017 – Jun 2018 · 1 yr 1 mo

Incentro is a B2B SaaS & Consulting agency with more than 600 digital experts. Responsible (MT) for the Amsterdam business unit (70fte), Marketing and Design focus.
Key results:
Built the Marketing & Design service line from 0 to $1M yearly revenue
Acquired Gold HubSpot resell partner status
Launched new Incentro Brand across incentro.com and careers.incentro.com
Implemented HubSpot CRM and inbound strategy across 9 business units, 4 countries.
Responsibilities
Sales, closed up to 300K deals
Growth of digital marketing services (5fte);
Growth of our digital design services (12fte);
Field management, helping our digital marketers and designers grow;
Acquiring new marketing and design talent;
Led the Brand, CRM and Marketing activities for Incentro

Managing Consultant Digital Marketing

Promoted

Nov 2015 – Apr 2017 · 1 yr 5 mos

Led small teams and worked for B2B and B2C companies, including TomTom, G-Star RAW, KPN Telecom, Telfort, XS4ALL, Wolters Kluwer, Univé, MisterGreen, Van Doorne.
Sales, closed up to 20k deals

Digital MarketingSales