Oct 2017 – Jul 2019 · 1 yr 9 mos

• Digital Marketing
• Implement demand generation best practices across customer life cycle
• Plan earned, owned and paid media strategy for organization-wide campaigns
• Evaluate latest marketing technology (Martech) platforms. Define adoption and integration roadmap
• Business intelligence and data analysis through best-in-class analytics tools
• Content Marketing
• Corporate website management including architecture, feature development & content management
• Organization- and BU-level content strategy based on content gap analysis, market trends, SEO trends, proposition maturity and channel strategy
• End-to-end ownership of business-centric social media content and organic campaigns
• Multichannel campaigns powered by big rock content assets
• Review digital campaigns to ensure messaging consistency and brand guidelines adherence
• Account-Based Marketing (ABM)
• Work closely with sales to improve engagement and leads from focus accounts
• Run an integrated multi-channel strategy for effective ABM. Key initiatives include round tables, remarketing, webinars and lead nurturing through marketing automation platform
• Events and Customer Interactions
• Create powerful customer testimonials after understanding client challenges, nature of services provided & engagement successes
• Responsible for influencing CXO visits every year by presenting right mix of content and experiential technology during customer visits in corporate Customer Experience Center (CEC)
• Team Management
• 30-60-90 day plans to deliver award winning projects
• Leads a team of bright and confident marketers

Sep 2015 – Sep 2017 · 2 yrs

May 2014 – Aug 2015 · 1 yr 3 mos

Aug 2011 – Dec 2012 · 1 yr 4 mos

Nov 2009 – Apr 2014 · 4 yrs 5 mos

• Salesforce.com
• White space identification to build solutions on Force.com platform
• Ideation & development of Digital Readiness Assessment framework and Gamification
• Net Promoter Score (NPS) Free Text Analytics
• Set up Free text analytics platform (FTAP) and business categories for consumer feedback analysis
• Identify internal and external free text data sources, procurement and setup of ETL and extraction servers, setup of reporting repository and configuration of text analytics tool
• Analyse qualitative consumer feedback - free text data accompanied by NPS metric for over 120 products and services
• Social Media Monitoring and Social Command Center
• Pre and post product launch buzz and sentiment analysis, owners’ and non-owners’ impression, competitor comparison, market differences, campaign analysis, analysis of market and brand elements
• Identify users in various stages of purchase funnel and thereby identify influencers, brand switchers, accepters, rejecters, considerers, owners and their profiles on these websites

Nov 2009 – Jul 2011 · 1 yr 8 mos