May 2019 – Jun 2024 · 5 yrs 1 mo · Bangalore

• Leading market penetration strategies for RPA, AI and Automation.
• Responsible for all direct field marketing campaigns, brand activations and demand generation across IMEA region covering large accounts.
• Operationalizing sustainable enterprise demand generation model for account-based marketing campaigns for key accounts.
• Drive persona-based targeting aimed at CIO/CTO, CFO, CHRO, COO, etc.
• Launched various brand and demand-gen concepts. Driving global brand initiatives – Imagine/Imagine Digital, Innovation Day, Automation Day, Partner & BPO Summits, Product Launches, etc.
• Lead Nurture campaigns, Sales Enablement through in-account workshops.
• Media, Analyst & Influencer engagements to identify new business opportunities.
• Implement macro-level nurturing and survey campaigns as well as micro-level definite callouts and meeting maker programs.
• Leveraging Media and Agency relations to reach a wider audience.
• Socially engaging with customers via Live webinars and boardroom discussions, broadcasts on Linkedin and Twitter, events, web engagement.
• Increase digital footprints with storytelling campaigns, media and PR.

May 2014 – May 2019 · 5 yrs · Bengaluru Area, India

• Over 5 years of experience in managing focused B2B engagements, digital marketing custom & brand campaigns
• Monitoring the success of campaigns through media analytics, KPI’s and dashboards
• Work with the top line decision makers & generating solutions to formulate strategic and tactical marketing for in-house Brands and Clients Leading a team of marketing professionals responsible for end-to-end project management
• Experienced in vendor and partner management, creative building, website building, content marketing, media ad units, direct mailers and newsletter marketing
• Creating engaging social media strategies and execution plans that cultivated select audience, increased web presence and enhanced brand awareness
• Sound exposure to DFP, Google Ad Words, Google Analytics, Facebook Business, Programmatic Buying and Oracle Bluekai
• Driving marketing initiatives and engagements for B2B customers for Brand Awareness, Account Penetration and Product launch
• Using events as a strong platform to market new initiatives through omni-channel approach for the leading IT giants
• Conducting Product Launches to provide a platform for customers to engage with B2B Industry Leaders, Partners & Intellects, facilitate buyers and sellers to communicate under a single roof
• Brand Marketing for in house products
• Rolling out Integrated marketing campaigns for Customers and driving key strategies and policies for the global team
• Experiential turnkey marketing projects - BTL activities like corporate events, sponsored symposiums & award ceremonies for IT giants and IDG’s Brands
• Partner with IDG’s editorial team to conceptualize and develop content for B2B engagements, devise go-to-market strategies for custom campaigns through various channels (incl. PR, events, speaking opportunities, digital
• Content Marketing for campaign – marketing communication, microsites, nanosites, case studies and white papers, etc.

Jun 2013 – Jul 2013 · 1 mo · Bangalore

• Sales of Networking equipment to international organizations - Juniper & Aruba, etc.
• Indetify new prospects via marketing and online engagement activities
• Increasing company’s visibility using marketing & advertising practices
• Hunting new clients for business development.

Apr 2013 – May 2013 · 1 mo · Gurgaon, India

• Strategic projects to identify and analyze the challenges in existing B2B Inside sales process
• Suggest measures to overcome the issues
• Redesign B2B business development model and streamlined the existing process with the business partners
• Develop a new business model for B2B2C - designing, conceptualizing, laying down the flow of the process for the b2b2c business
• Drive customer acquisition strategy for global & domestic customers using online & social media tools

May 2011 – Mar 2012 · 10 mos · Noida Area, India

• Manage UP - west region for integration of HCL’s computers with BSNL broadband in Rural India
• Responsible for monthly/quarterly collections from BSNL pan India
• Coordinate the project for pan India
• Client & partner relationship management
• Align with the AGM-BSNL for the payment recovery of USOF and monthly installments given for the product

Jul 2010 – May 2011 · 10 mos · Jaipur

• Installation & commissioning of telecom equipments like BTS, Antennas
• Building new sites & maintenance