Sep 2020 – Feb 2021 · 5 mos

• Drive Demand Generation | Service Line Campaigns | Branding | Influencer Relations (Analyst, Advisory, Media) | Content | Social

Apr 2019 – Sep 2020 · 1 yr 5 mos

• Analyst Relations | Demand Marketing | Go To Market Strategy | Solutions Marketing
• > Responsible for establishing and maintaining ThoughtWorks reputation with industry analysts and advisors/consultants globally. Design, lead and execute the AR strategy and demonstrate ThoughtWorks differentiation with external influencers. Devise meaningful insights and provide external assessment and commentary back into the business.
• Demand Marketing
• > Build highly creative, unconventional and distinctive demand marketing strategies from scratch that turn vision into results.
• > Work collaboratively with sales and engagement teams to build effective campaigns strategies and creative content strategies to introduce new offerings and solutions
• Go-To-Market (GTM)
• > Help develop the GTM for ThoughtWorks with a strong market and external perspective - technology trends, competition, commercial models, etc
• > Build GTM (Target/Positioning and Messaging) for new offerings, validate the positioning with external influencer ecosystem and help run effective campaigns to reach out to customers and prospects

Mar 2017 – Apr 2019 · 2 yrs 1 mo

• Heading Strategic Marketing at CSS Corp - Analyst Relations, Public Relations and Solutions Marketing
• Instrumental in the Success of CSS Corp's Positioning as a "Challenger" in the Market
• Successfully Launched and Positioned CSS Corp's Cognitive Solutions - Yodaa and Contelli
• Analyst Relations:
• 3X Growth in Analyst Relation Practice in the Last 12 Months with 50+ Positive Mentions
• Strong Connects with Tier 1 Analysts in Gartner, Forrester, HfS Research, NelsonHall and Everest
• Established Connects Between Executive Leadership and CEO/CIO Analysts
• Drove Visibility and Coverage for Key IPs and Solutions though Analysts Blogs
• > Positioned CSS Corp in “Winner’s Circle” in HfS Research BluePrint for Telecom Services
• > Positioned CSS Corp as a “Leader” in NelsonHall - Cloud, Cognitive Services, Telecom, IoT Security, Tech Support, Retail, Omni-Channel and Hi-Tech
• > Positioned CSS Corp as a “Strong Performer” in Forrester Wave for Customer Analytics
• > Positioned CSS Corp as a “Cool Vendor” in Gartner IT Service Management 2.0
• > Positioned CSS Corp as a Key Player in Forrester - Cloud, Analytics, Custom Application Development, Customer Experience and Security
• Public Relations:
• Built the PR function at CSS Corp (Since April 2017) - 30% Growth Q-0-Q
• 50 + Media Exposures in Category A Magazines - Times of India, Economic Times, Hindu Business Line, Business Standards, Business World and First Post
• Leadership Branding Through Media Interactions and Interviews
• 10 International and National Awards - NASSCOM, Stevie, BigData Awards
• Solutions Marketing
• 200+ Sales Enablement Collaterals in the last 12 Months - 100% Growth in Content Generation
• Research and Market Intelligence
• Enabling Globals Sales Teams with GTM Packs - Capability Presentation, Case Studies, Boilerplates, Infographics, Solution Videos, Data Sheets and Brochures
• Building Thought Leadership on Newer Technologies - AI, Analytics, IoT and Intelligent Automation

Jan 2016 – Mar 2017 · 1 yr 2 mos

• Responsible for the Development and Orchestration of Analyst Relations Programs: For Enterprise & Consumer Tech Support, Automated IT Helpdesk, Infrastructure Monitoring, Digital & Cloud Transformation and IoT
• Positioning Key Service Capabilities and IPs amongst the analyst community: GTM and Service Validation by Industry Analysts. Work Closely with the Service Line Leaders in Packing and Positioned New Capabilities i.e. Customer Experience Suite, Cloud Assesment, IoT Solutions
• Key Recognization: Positioned CSS Corp as a "Cool Vendor" in IT Service Management (Gartner) and "Leader" in Customer Management Services (CMS), Managed Security Services, IoT Security Services and Hi-Tech CMS (NelsonHall)
• Strategic Insights: Market and Competitive Intelligence on Geo/Markets, Services, Frameworks, Customers and Competitors as needed by BU Heads and Service Line Leaders

Jan 2014 – Jan 2016 · 2 yrs

• Influencing Influencers - Managing Analyst Relations and Account Marketing: Plan and Manage the Analyst Relations program for Key Service Lines and Top Line Initiatives

Jan 2012 – Jan 2014 · 2 yrs · Bangalore

• Infrastructure Services Presales and Sales Enablement
• End to end Presales support for RFI/RFP's, Involvement in win themes formulation, Competitive analysis, Knowledge management, Oral presentations, Research and Strategic initiatives
• Collaborate with Capgemini sales leadership and solution strategists to develop proposals and presentations that lead to winning new business.
• Working on RFP/RFIs; Responsible for overall RFP/ Proposal management that includes analyzing client RFPs, understanding requirements and crafting solution specific responses.

Oct 2010 – Oct 2012 · 2 yrs · Chennai

• Leading strategic marketing Initiatives including - Analyst relations, Marketing collateral development, Thought leadership, Social Media/Inbound marketing, Brand guidelines and Campaign management.
• Develop and execute marketing campaigns, enable sales and presales team with competitive positioning, research insights and go-to-market strategies
• Created market facing collaterals that has streamlined & helped the Sales team to face the market more effectively - Brochures, White Papers, Newsletter, Case Studies and Presentations
• Actively involved and contributed towards various Analyst meetings, Conferences and Communities
• Chief editor of Syntel’s Business Technology Newsletter that focuses on current industry trends
• Successfully delivered 25 + Key research deliverables that had been instrumental in New Service offerings, Solution and Strategic Decisions
• Lead RFIs/RFPs responses in opportunity assessment, qualification, developing response strategy, proposal development and feedback process.
• Lead several customer presentations and demos on Syntel’s testing services capabilities, frameworks and unique solution approach
• Acting as an Intermediary between Sales Team and Delivery, Practice and Support Organization during the entire bid management cycle and new offering rollouts

Oct 2007 – Dec 2009 · 2 yrs 2 mos · Hyderabad Area, India

• Conducted Primary/ Secondary research based on the client requirements
• Exposure of working with clients like Microsoft, Gartner, Forrester, McKinsey and Samsung
• Delivered 50+ Research reporting deliverables in the Technology space
• Prepared Presentations, Standard documents and Templates for the clients
• Knowledge of online databases such as Bloomberg, Hoovers, Factiva and OneSource

Aug 2006 – Oct 2007 · 1 yr 2 mos · Chennai

• Sales Reporting, Generation of collateral and sales tools that support the end-to-end sales cycle, including presentations, white papers, product information sheets, case studies, flyers, press releases, e-mail campaigns, online newsletters and online website content.