Mar 2024 – Apr 2025 · 1 yr 1 mo · Gurugram, Haryana, India · Hybrid

• ● Led a team of 3 content writers and designers, contributing 166% revenue growth through strategic product marketing initiatives.
• ● Developed go-to-market strategies for 10+ major feature launches, leveraging social media, email, webinars, and partner marketing.
• ● Drove 32% open rates and 2x industry-average CTR for the company newsletter, increasing feature adoption and customer engagement.
• ● Spearheaded a website revamp, improving the conversion rate from 0.9% to 2% by refining brand messaging and optimizing the user journey.
• ● Launched multi-channel growth campaigns (BFCM, ABM), building a $250K+ MRR pipeline.
• ● Increased MoM social-to-website traffic by 30% and grew the LinkedIn audience by 40%.
• ● Strengthened partner marketing efforts, securing 5 accounts with a total of $60K MRR.
• ● Created compelling sales enablement materials, driving a 65% increase in new user
• growth and a 6.7x increase in engagement time.

Jan 2024 – Feb 2024 · 1 mo · Gurugram, Haryana

Feb 2023 – Dec 2023 · 10 mos · Hybrid

• Secured a major $20MN deal (at DITAWORLD'23) through effective planning and execution of events (e.g. Adobe DITAWORLD, LAVACON, TEKOM)
• Successfully launched account-based marketing campaigns resulting in 600+ leads from target accounts and 400+ leads from must-win accounts
• Executed diverse digital campaigns (Content Syndication, Partnerships, Email, and Social Media), resulting in a $30M+ pipeline and a 67% LinkedIn follower increase
• Effectively implemented the GTM strategy for AEM Guides' new AI features, collaborating with the Principal Product Marketing Manager
• Led the development of impactful sales team materials for AEM Guides, including customer spotlights, competitive battlecards, newsletters, social media content, event kits, etc

Apr 2021 – Nov 2022 · 1 yr 7 mos · Gurugram, Haryana, India · Remote

• ● Increased email open rates to 34.5%, driving product engagement through targeted campaigns.
• ● Led product marketing initiatives, launching new features via email, LinkedIn, and PR.
• ● Managed LinkedIn ads and social media, growing LinkedIn followers by 90% in one
• year and achieving 0.408% CTR for paid campaigns.
• ● Enhanced brand visibility with PR efforts, securing features in YourStory, Inc42,
• Financial Express, and CNBC.
• ● Organized the company’s first two virtual community events, achieving a 4:3
• registration-to-attendee ratio.

Apr 2019 – Apr 2021 · 2 yrs

• ● Led field events, webinars, and virtual conferences to drive pipeline growth.
• ● Developed brand presence on LinkedIn, Facebook, and Twitter, humanizing AI-driven
• engagement.
• ● Secured PR opportunities and speaking engagements for the leadership team.
• ● Built the SDR function, generating $140K in the quarterly sales pipeline.
• ● Launched multi-channel marketing campaigns, delivering qualified leads for sales.

Apr 2018 – Apr 2019 · 1 yr

Jan 2018 – Apr 2018 · 3 mos

Jan 2015 – Jan 2016 · 1 yr · New Delhi Area, India