Apr 2023 – Aug 2024 · 1 yr 4 mos

• 1. Set up and led high-performance Growth and Marketing Teams, directly contributing to business transformation and revenue growth
• 2. Spearheaded the global strategic planning process, aligning product development, market penetration, and operational execution for AI-driven talent solutions
• 3. Delivered innovative go-to-market (GTM) initiatives that expanded HireQuotient's product reach, resulting in a 40x pipeline increase and
• significant market traction in the US and international markets
• 4. Achieved 3000% increase in organic traffic in 9 months, thereby positioning the company for sustainable market growth through advanced SEO and content marketing initiatives
• 5. Led strategic thought leadership initiatives for the US market, driving awareness and positioning for a new AI-powered product, which resulted in over 1 million impressions and established the brand as a market leader in its
• category
• 6. Led a high-impact product launch campaign, securing a NASDAQ Tower feature to enhance brand visibility in global markets

Mar 2021 – Jun 2022 · 1 yr 3 mos · Pune, Maharashtra, India

• 1. Directed cross-functional teams and strategic initiatives to drive demand generation and revenue growth, generating a 3x revenue increase and securing enterprise clients in Fortune 500 companies
• 2. Developed and executed comprehensive SEO, content, and performance marketing strategies, securing 23 new enterprise and midmarket accounts across the US and India, demonstrating strong project management capabilities
• 3. Led business development and account-based marketing strategies,
• positioning iMocha for high-value deals and expanding the company’s market footprint in the USA and India
• 4. Led conversion rate optimization (CRO) initiatives across key projects, resulting
• in a 25% increase in lead conversion rates
• 5. Developed and executed a cross-regional brand marketing and PR strategy, positioning the brand for growth in the US and Indian markets
• 6. Directed a global high-impact PR campaign for iMocha's Series-A investment round, securing coverage in major outlets, including New York Times Square and 63 leading publications, enhancing global brand visibility

Oct 2018 – Mar 2021 · 2 yrs 5 mos · Mumbai Metropolitan Region

• Key responsibilities
• 1. Develop, drive and manage innovative digital marketing strategies to generate qualified leads (India
• & international markets) and generate a robust marketing pipeline
• 2. Lead and implement content marketing strategy across all digital communication including website content, blogs, case studies, whitepapers, videos, PR and newsletters
• 3. Plan and implement SEO strategy to increase brand visibility and engagement on the organization’s website
• 4. Responsible for developing and implementing social media strategy across Twitter, Facebook,
• LinkedIn, YouTube and Quora and managing brand reputation online
• 5. Strategize and deploy content, UI and technical improvements to the website including CRM workflows to ensure conformance to KPIs
• 6. Build capabilities for scale by creating robust platforms to on-board business partners and support them with relevant marketing collateral
• 7. Work closely with R&D and sales teams to develop collaterals such as sales decks, product
• brochures and one-pagers for all inbound/outbound marketing programs
• 8. Continually monitor all KPIs and track conversion rates by deploying strong analytics across all lead sources to optimize spends
• Accomplishments
• 1. Generated marketing pipeline 540x of the digital marketing budget
• 2. Led the development of new website which is ranked #1 for 19 keywords
• 3. Increased lead generation (MQLs) by 1120% by deploying new website and SEO strategy
• 4. Achieved 50% growth in organic traffic on the website by deploying strong SEO and content marketing strategies
• 5. Blogs and PR Articles published by Federation of Indian Chambers of Commerce & Industry (FICCI), The Hindu BusinessLine, sUAS News and Geospatial World

Jan 2018 – Oct 2018 · 9 mos · Mumbai Area, India

• Key Responsibilities
• Plan and execute digital marketing campaigns across website, SEM, social media PPC, email and SMS
• platforms and coordinate with vendors to generate qualified leads for IMS Proschool’s centers across India
• Prepare annual budget for spends across all digital marketing properties and implement mechanisms to
• prevent budget overruns
• Lead a team of content writers, chat executives, graphic designers and video editors to achieve business
• objectives
• Co-ordinate with Product and IT teams and center managers to optimize campaigns across all digital
• properties
• Set targets and KPIs for team members and create reports to monitor KPIs and steer performance
• Accomplishments
• Generated revenue 14x of the digital marketing budget
• Re-engineered SEM campaigns and inside sales process that increased lead generation by 500%
• Achieved 4x growth in lead generation via email marketing
• Achieved 110% growth in organic traffic on IMS Proschool’s blog

Oct 2013 – Jan 2018 · 4 yrs 3 mos · Mumbai Area, India

• Digital Marketing
• Key Responsibilities
• Devise and deploy digital strategies for delivering optimal ROI for various product campaigns
• Conceptualize, launch and manage organic and paid promotion campaigns on social media for brand building and lead generation
• Create websites and landing pages to increase product awareness and generate business partner leads
• Lead and manage SEM campaigns to generate qualified leads for MKCL centers across India
• Liaise with Creative, Technology and Operations teams to seamlessly execute campaigns
• Propagate use of social media among network partners (Facebook, YouTube and Google+) through effective training methods
• Optimize spends and measure performance based on ROIs and KPIs
• Accomplishments
• Consistently generated 12x revenue as compared to the digital marketing budget
• Reduced lead generation costs by over 30% as compared to external agencies
• Achieved 5x organic growth of social communities, particularly Facebook and YouTube
• Achieved 5x growth in fan engagement through smart content strategies, effective management and targeted Facebook advertising
• Executed various events and workshops that resulted in over 57% of the network partners in Mumbai region creating and managing their social media accounts

May 2011 – Jul 2011 · 2 mos

• Developed business plan for the company under the guidance of the mentor
• Formulated the pilot testing and launch strategy for ToucHb scanner
• Developed relationships with various channel partners

Sep 2008 – Nov 2009 · 1 yr 2 mos · Mumbai Area, India

• Key Responsibilities
• Prepare and maintain Test Cases, Test Data, Defect Tracker, Execution Tracker and File Upload Tracker
• Coordinate with the global Project Managers and professionals in EMEA region
• Co-ordinate with software development team to triage the defects identified
• Allocate tasks to meet project delivery timelines and KPIs
• Supervise production implementation to ensure zero defect rollout
• Ensure seamless Partner-System co-ordination to ensure continuous ongoing support of testing activities
• Accomplishments
• Team was awarded TCS e-Serve Team of the Quarter (Q3) for the Year 2008
• Team was nominated for TCS e-Serve TSD-SBU Team of the Quarter (Q4) for the Year 2009
• Created salient User Manual and Training & Process Document for training team members and managers