Feb 2017 – Jun 2019 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• Established CashCow as the most visible player in the fintech space within 18 months of launch. Raised $1Mn from PE investors. Spread distribution across 40 cities with an monthly recurring revenues of $0.5Mn.

Nov 2015 – Nov 2016 · 1 yr · Mumbai

• An entrepreneurial mindset and a passion to establish business from scratch resulted in Rubique. Led the business with focus on operations & distribution excellence. Set up the distribution by identifying key business drivers, assessing impact of existing industry dynamics, and considering deep consumer insights. Successful set up 6 locations, and played a key role to grow revenue in Q4 FY15-16.

May 2015 – Sep 2015 · 4 mos · Mumbai Metropolitan Region

• Key strategic role. Entrusted with creating a blueprint of the CX excellence centres across India. KRA of designing a system to ensure highest customer satisfaction at every interaction.

Jan 2014 – Jan 2015 · 1 yr · Mumbai, Maharashtra, India

• Second innings of first entrepreneurial stint. Added financial services experience to services offered at EZ-Life. Established a Direct Selling Agent business specialising in HDFC credit cards. Scaled up to 35 employees, and hit a revenue run rate of INR 15 lakhs per month.

Jan 2012 – Jun 2013 · 1 yr 5 mos · Mumbai

• In this entrepreneurial stint, set up a health concierge setup in Gurgoan to bring the convenience of primary healthcare requirements under one umbrella like doctor consultation, medical tests, medicines, nursing services, medical equipment etc. Successful tie-ups with 5000 health servicing entities across. This innovative option of health card over OPD insurance was well appreciated in industry.

Jan 2013 – Apr 2014 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Responsible for P&L across all locations of the distribution business. Built a formidable team of young and experienced professionals from telecom and power distribution domains. Reduced T&D losses from 32 % to 17 % within 18 months.

Jan 2008 – Jan 2011 · 3 yrs · New Delhi Area, India

• Conceptualised and implemented the customer service strategy for Videocon. Focused on customer retention & segmented upsell. Designed scope of work for back-end operations like CCT, CRM, DMS & CIT (Billing & OM) for efficient customer service. De-centralised operations through HUB service heads, and established stringent control on cost. Ensured superior customer delivery with defined process guidelines.

Jan 2006 – Jun 2008 · 2 yrs 5 mos · Gurugram, Haryana, India

• Managed the national collections operations mandate. Including 23 telecom circles and a customer base of ~5 mn post-paid Airtel customers. Re-engineered the decentralised collection process into a centralised process through strategic outsourcing. Instrumental role in implementation of E-CRM for collections. Managed & developed training programs for agents & employees.

Jan 2004 – Jan 2006 · 2 yrs · Chennai, Tamil Nadu, India

• Responsible for managing the BPO operations, started with a 30 seater process for ICICI bank collections process , within a year scaled to 800 seats for the same bank for all products recoveries across whole of South region. Also instrumental in getting new partners such as Tata AIG, Airtel etc to the fold

Jan 2000 – Jan 2004 · 4 yrs · New Delhi Area, India

• Responsible for Sales & distribution for credit cards & personal loans in Hyderabad, Chennai and Pune later moved to Delhi to manage collections for unsecured loan for the North Region. Was recognized for
• quality of acquisition & low acquisition cost among all PAN India direct sales channels. During the collections stint in Delhi successfully improved recoveries by 100%

Oct 1998 – Oct 1999 · 1 yr · Delhi / Rajasthan

• Managed key accounts like Priya Cinema / Delhi University in Delhi. Responsible for marketing & sales operations for Rajasthan territory.

Jan 1997 – Oct 1998 · 1 yr 9 mos · Greater Delhi Area

• Was a part of 16 members’ team studying market dynamics & set up of competitive distribution of bottlers/franchisees for Cadbury PAN India basis. Post set up, managed the franchisee network in Delhi & Jammu by providing them all necessary support to achieve the set target.