Nov 2022 – Present · 3 yrs 4 mos

• Teaching the Craft of Event Led Growth to 2200+ growth leaders at GrowthX.

Mar 2020 – Jan 2023 · 2 yrs 10 mos

• Airmeet is the leading B2B SaaS events platform for marketers, educators & HR managers to host interactive virtual & hybrid events that feel as real and authentic as in-person events.
• I owned Product Marketing, Demand Generation & Community Building.
• 1. Scaled from $0 to $7M ARR. Built a team of 14 growth, product, content & creative marketers.
• 2. Executed 4 product launches and owned product-marketing partnerships with Hubspot & Prezi.
• 3. Drove customer advocacy with 50+ case studies and 200+ G2 reviews in 12 months.
• 4. PLG experiments with onboarding, adoption & retention cohorts to identify "winning segments".
• Airmeet raised $50M from Sequoia, Accel, Prosus, RingCentral & others.

Nov 2019 – Jan 2020 · 2 mos

• Mentoring the impact ecosystem startups incubated under the YES Foundation to help them achieve their goals of creating massive change in a sustainable fashion.

Nov 2019 – Jan 2020 · 2 mos

• Helping student entrepreneurs at various universities to setup & run successful businesses under the Atal Innovation Mission scheme by the Government of India.

Jan 2019 – Feb 2020 · 1 yr 1 mo

Sep 2018 – Sep 2019 · 1 yr · Jaipur Area, India

• Working with Startup Tunnel & iStart Rajashthan to help build the startup ecosystem in Jaipur at the Bhamashah Techno Hub (BTH).
• I frequently conduct growth marketing sessions, panel discussions & act as a mentor to startups helping them with product launch strategies, product-market fit MVPs, customer acquisition and growth plans to scale products.

Jan 2018 – Feb 2020 · 2 yrs 1 mo

• Partner managing the marketing BU at Alatar offering 360^ growth marketing consultancy & execution for enterprises & startups globally.
• Alatar offers transformative and strategic solutions to help you shape and manage your business. We channelize passionate professionals, smart technologies and innovative processes to bring you unparalleled value.

Nov 2017 – Aug 2021 · 3 yrs 9 mos · Virtual

• The Remote Work Summit is the world's largest community & conference dedicated to remote work with an active user base of 7,000+ remote organizations, workers, consultants & solution providers.
• We built a portfolio of digital products from memberships & courses/certifications to solving for mentor-driven learning & digital guides.
• We've had 150+ industry leaders from Microsoft, Facebook, Evernote, Buffer, WordPress (Automattic), Github, Trello, Zapier, Doist & more with an annual attendance of 14,000+ globally.
• Grew to 6-figure ARR & a successful exit to Airmeet.

Oct 2017 – Dec 2018 · 1 yr 2 mos

• Working with teams in China & India to plan, build, execute, measure & improve the global marketing strategy to monitor & map the world's air.
• Kaiterra creates high-accuracy air quality monitors for consumers, businesses and industrial use. The aggregate data generated by these devices is combined with government-collected data, weather models and satellite imagery to show, visually, how pollution is being created, how it is moving, and to identify specific sources. This information can then be used to take action and reduce pollution sources. The result: skies that are bluer and a happier planet.
• Responsibilities:
• > Overall marketing planning & strategy
• > Team building, hiring, management & resource allocation
• > Managing marketing projects across SEO, PR, PPC, SEM, Social Media, Content, CRO & CRM.
• > Analysis, reporting and optimization management.

Mar 2017 – Mar 2020 · 3 yrs

• Rainmaker is an EdTech SaaS product focused on delivering high quality HR training & compliance for enterprises.
• I managed Rainmaker's growth & product marketing helping 2x revenue and more than 5x marketing-sourced pipe in ~3 years, along with launching 2 new products & 1 new region.

Oct 2016 – Feb 2020 · 3 yrs 4 mos

• Acquired by Airmeet in April 2020*
• Travel, Work & Live Anywhere with Interesting, Like-Minded People
• The Remote Life is a remote work program that brings together professionals, freelancers and entrepreneurs to work, live and travel. We take care of the research, organization, and booking of your private bedroom, desk space, and travel tickets so you can see the world, without leaving your work.

Aug 2016 – Dec 2016 · 4 mos · New Delhi Area, India

• Fragments is an AI powered personal assistant that remembers everything for you, so you don't have to.
• Built & grew Fragments as a side project to ~5000 MAUs. Realized Google & Amazon are much better positioned to solve the problem and we'll forever lag behind in technology, data & the smartness of our AI.

Feb 2015 – Feb 2016 · 1 yr · New Delhi Area, India

Jan 2015 – Apr 2016 · 1 yr 3 mos · New Delhi Area, India

• Amicus has been acquired by cloud services provider Indiqus Technologies as of April, 2016.
• Amicus Technologies™ is using predictive analytics to disrupt a 30B USD industry, by helping consumers make smarter decisions when making High-Value purchases. Most high-value purchases consumers in the electronics, insurance, banking, real estate and automobile sector rely on limited information about key issues which impact the experience of the consumer.
• These issues include longevity of the product, frequency of breakdowns, hidden costs, exceptions of coverage, turn-around time of services, cost of spare parts, resale value etc. All of these contribute to "RealCost" of the purchase, and takes a lot of time to infer from Reviews & Ratings. Reviews & Ratings, also suffer from the problem of paid/fake reviews.
• Amicus Technologies has developed a patent-pending technology which converts large amounts of qualitative data (reviews & complaints) into the "RealCost" of the purchase. It ranks products, brands and sellers on this parameter. The technology has excelled in collecting lots of data (Volume), processing it at scale, (Velocity) and removing fake reviews (Veracity).

Jul 2014 – Mar 2015 · 8 mos · Bengaluru Area, India

• Primary responsibilities included:
• 1. Project Management: End to end management for effective & on-time delivery of Airline web & mobile app solutions.
• 2. Customer relations: Direct interaction with airlines and bridging the gap between client & backend development team
• 3. Coordinating with the Development & QA team to ensure the implemented product meets airline expectations
• 4. Gathering airline requirements, expectations & scope of the project along with adequate documentation of the same.
• 5. Understanding and implementing Amadeus products.

Jun 2014 – Jul 2014 · 1 mo · Ahmedabad Area, India

• Over the 5 week period, my work included:
• 1. Complete understanding & knowledge of the Retail Industry value chain in India.
• 2. Applying Design Thinking to identify gaps, opportunities & feasibility.
• 3. Solutioning, prototyping & user validations.
• 4. Started FootFall Analytics (re-branded to LazyThumbs) to provide digital marketing platform to offline retail stores using mobile & proximity technologies.
• 5. Partnered with 2 business to do a PoC and solidify the value proposition.

Jan 2014 – Jun 2014 · 5 mos · Gurgaon

• Worked on Search Engine Optimization (SEO) for MakeMyTrip Hotels product. Responsibilities included:
• 1. Optimizing hotel SEO pages for better discoverability & ranking.
• 2. Implemented new sub-header for hotel pages to improve user engagement & conversion.
• 3. Implemented MakeMyTrip Coupons page - resulted in measurable increase in traffic & reduced outgoing affiliate commission.
• 4. Analyzing traffic patterns, user behavior & calculating RoI of projects/campaigns
• 5. Content building, acquisition & marketing.