Jan 2023 – Nov 2024 · 1 yr 10 mos

• Program manager for the Digital Expansion function that deals with Digital tier customers (i.e, < USD 700 MRR valued accounts; 85% SMBs) that contribute to 25% of total revenue
• Recognized as an "Impact Player" within 3 months of joining the expansion team

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Led startup marketing efforts for India, ASEAN, and ANZ, generating a total of 40K+ leads that contribute to more than 85% revenue with a 170% YoY ARR growth
• Increased conversion rates by 2%; actively reduced CAC in regions like ASEAN and ANZ by 30%
• Planned and executed (end-to-end) two major events with AWS: SaaS Camp ('22), an invite-only event targeting founders of Indian SaaS startups, and Against All Odds ('20), a multi-region curated startup summit, involving notable speakers like Seth Godin, Michael Moritz, Cal Henderson, Chatri Sityodong, Shekhar Kirani, Rajan Anandan, Harshjith Sethi, Manav Garg, and Vineeta Singh to name a few
• Launched global-scale organic initiatives such as the Product Showcase series ('21), a BOFU-based campaign that engaged over 600 founders, resulted in 1K+ leads with 20% SQLs
• Worked on 50+ paid/sponsored campaigns, trade shows and events with tech and media companies like Techcrunch, Venturebeat, TNW, Dealstreetasia, Tech.eu, e27, Startup Daily, Smart Company, Tech in Asia, and YourStory to generate brand awareness and MQLs
• Ran and co-hosted 100+ non-paid engagements with an average of 200 leads per activity, through thought leadership sessions, webinars, demo days; facilitated 5K+ 1:1 investor meetings through regular VC connect sessions featuring top VC firms like Accel, Sequoia, Blume, Matrix Partners, B Capital, Strive, Vertex Ventures, Wavemaker, etc
• Partnered with notable organisations such as Amazon, Startup India, WeWork, NASSCOM, Techstars, Enterprise Singapore, Plug and Play, Carta, F6S, Volopay, Stripe, Aspire and so on, to produce high-quality content while engaging with top founders and VCs across regions

Mar 2020 – Feb 2022 · 1 yr 11 mos

• Recognised as Most Valuable Player at Freshworks (2021)
• In 2020, I was the single POC for marketing at startup program (globally). By the end of 2020, I had generated 10K+ leads across different regions which translated to 600K in Annual Recurring Revenue.
• "Rising Star" Award at Freshworks (2020)
• Recognition for "ramping up quickly and contributing to team goals in H1, 2020." Within 3 months, I had run 31 engagements targeting founders across regions, set up a startup newsletter, and launched the official webpage for the startup program.
• "Michelangelo" Award at Freshworks (2020)
• Recognition for "practicing craftsmanship, having deep expertise in their function and adding value to projects with a fine eye for details in H2, 2020". Launched Against All Odds, a 4-edition startup summit across India, North America, APAC and Europe.

Jun 2018 – Oct 2019 · 1 yr 4 mos · Thiruvananthapuram, Kerala, India

• Led a team of two to run digital marketing initiatives bringing website traffic, social media engagement, leads and conversions
• Developed and curated 200+ SEO-optimised articles/blogs for website and social media accounts of mid-size and enterprise healthcare companies (pan-India); ran Google ads (Search and display), and targeted ad campaigns on Facebook and Instagram
• Handled social media accounts, CMS and optimised website content for 5+ enterprise healthcare companies resulting in increased engagement, website traffic and higher SERP ranking for specific long-tail keywords