Aastha Bansal

Product Manager

Gurugram, Haryana, India4 yrs 5 mos experience

Highly Stable

Key Highlights

Achieved 10x growth in e-commerce categories.
Increased daily active users by 3x.
Expert in recruitment and talent acquisition.

Stackforce AI infers this person is a skilled professional in E-commerce and Recruitment sectors.

Contact

Skills

Core Skills

Category ManagementE-commerce StrategyUser EngagementRecruitmentSocial Media Marketing

Other Skills

Brand onboardingCandidate sourcingCommunicationCommunity buildingDemand generationE-commerce integrationInventory managementLeadership DevelopmentMarket researchMonetization strategiesNegotiationNetworkingOnboarding processesP&L managementPricing analysis

Experience

Blinkit

Consumer Search & Content

Oct 2024 – Present · 1 yr 5 mos · Gurugram, Haryana, India · On-site

Park+

3 roles

Assistant Category Manager | E-commerce

Oct 2022 – Jul 2024 · 1 yr 9 mos · Gurugram, Haryana, India

Category Manager

Promoted

Sep 2021 – Sep 2024 · 3 yrs · Gurugram, Haryana, India

Managed two digital (e-commerce and brand vouchers) categories from 0-1 growth with a partner-led ecosystem ensuring profitability at CM2 level
P&L management
Spearheaded brand onboarding, inventory management and in-app growth for brand vouchers
leading to a substantial 10x growth in 8 months
Devised channels of monetization, increasing the transacting user base focusing In-App retention
Plugged in e-commerce platform to the Park+ Loyalty program, increasing DAU by 3x
Collaborated with the product team to improve user journey flows, reduce drop-offs and improve
conversion
Devised inventory management plan to ensure a 98% fill rate across the platform

P&L managementBrand onboardingInventory managementUser journey improvementMonetization strategiesCategory Management+1

Talent Acquisition Specialist

Sep 2021 – Sep 2022 · 1 yr · Gurugram, Haryana, India

Keyideas infotech private limited

HR Recruitment Intern

Jul 2021 – Aug 2021 · 1 mo · Mumbai, Maharashtra, India

Sourcing candidates using a variety of search methods (job portals, LinkedIn, etc.) to build a robust candidate pipeline
Working on conducting telephonic interviews and filtering candidates for open positions
Ensuring screening, hiring, and selection is done as per the company policies

Candidate sourcingTelephonic interviewsScreening and hiringRecruitment

Flipspaces

HR Recruitment Intern

Feb 2021 – May 2021 · 3 mos · Mumbai, Maharashtra, India

Part of the HR Recruitment Team.
Responsible for generating candidate leads by contacting active & passive candidates through various channels like job boards, social media, existing databases, etc. and ensure a sturdy pipeline of candidates to meet the growing business needs.
Maintaining daily tracker and dashboards and keep the MIS updated.
Ensuring the smooth onboarding of candidates & completing joining formalities.

Candidate sourcingOnboarding processesRecruitment

Priyamvada dalmia

Social Media Marketing Intern

Aug 2020 – Sep 2020 · 1 mo

Part of developing and managing social media content of the employer.
Building a strong community through blog creation.
Conducting research to build a targeted client strategy

Social media content developmentCommunity buildingSocial Media Marketing

Recyuse assistance

Content Researcher

Apr 2020 – Jun 2020 · 2 mos · New Delhi, Delhi, India

As part of the project, worked on pricing of the used mobile phones by understanding the pricing technique.
Involved in the Relative analysis of second-hand gadgets by comparison of similar websites
Received a letter of Excellence for the work done in the Relative analysis project.

Pricing analysisMarket research

Myscoot

Growth Operations Intern

Nov 2019 – Jan 2020 · 2 mos · New Delhi, Delhi, India

Part of the demand generation and user research activities.
Worked closely with the content and communications team to streamline operations.
Received a letter of Recommendation for successfully handling all the responsibilities assigned.

Demand generationUser research