Joanna Rogers

CEO

United Kingdom28 yrs 7 mos experience

Key Highlights

Led Zalando's Beauty division to significant growth.
Transformed Boots' beauty strategy, driving innovation.
Pioneered Philips' shift to consumer-centric branding.

Stackforce AI infers this person is a B2C e-commerce and consumer goods executive with extensive marketing and management expertise.

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Skills

Other Skills

Product MarketingMarketing StrategyMarketing CommunicationsCustomer InsightInternational MarketingMarketing ManagementProduct ManagementMulti-channel MarketingGlobal MarketingSegmentationDirect MarketingBusiness StrategyProduct DevelopmentDigital MarketingBrand Management

About

Technology, software, consumer goods and luxury large scale general manager. Leads one of Zalando’s two divisions (Beauty), based out of the UK with a high growth European brief and broad oversight, including for digital, developers and product. Zalando is one of the top 10 ecommerce platforms in Europe, focused on lifestyle e-tail, with FY2021 revenues of £10.3bn. Previously a senior executive at Boots as VP, Commercial Director Beauty & Gifting with responsibility for a £2.2bn turnover, representing more than half of Boots group retail revenues. Additional experience in software and consumer goods marketing with Philips and Sage, rising to become a UK general manager at Philips leading one of the group’s three divisions, Consumer Lifestyle (domestic appliances, grooming, beauty, oral care, and childcare) in the UK.

Experience

28 yrs 7 mos

Total Experience

4 yrs 6 mos

Average Tenure

2 yrs 1 mo

Current Experience

Zalando

SVP Propositions

Dec 2025 – Present · 4 mos · Berlin, Germany

Zalando marketing services

Managing Director Zalando Marketing Services

Jan 2025 – Present · 1 yr 3 mos

Zooplus

NED Zooplus

Mar 2024 – Present · 2 yrs 1 mo · Munich, Bavaria, Germany

Zalando

2 roles

VP Emerging Propositions (Beauty, Designer fashion and Pre-owned)

Jan 2023 – Dec 2024 · 1 yr 11 mos · Berlin, Germany

Appointed to this role with a mandate of accelerating categories at early stages of a-curve and developing a blueprint for Zalando for emerging categories to drive CLV

VP Beauty

Mar 2021 – Feb 2023 · 1 yr 11 mos · Berlin, Germany

Appointed in 2021 to create, lead and scale Beauty, Zalando’s first division beyond Fashion. Dual role: rapidly build a large scale business, and establish playbook to successfully set up all subsequent new group divisions.
Fully digital platform and proposition: leadership across developers, marketing, brand, people, finance, supply chain and customer. Key to role is combining data with inspiration and experimentation to achieve growth.
Zalando is a top 10 global ecommerce platform, £8.7bn revenues in FY2021, £10bn market cap, 48m active users. A fast-growth entrepreneurial group operating across 23 European markets.

Boots uk

VP, Commercial Director Beauty & Gifting

Jan 2016 – Feb 2021 · 5 yrs 1 mo · Nottingham, United Kingdom

General management role responsible for all Beauty & Gifting strategy, representing more than 50% of group revenues.
Brought to re-invent beauty and return to share growth through innovation. End to end engagement across store design, HR, marketing, finance, logistics and supply chain.
Accountable for revenue and profit for mass and premium beauty: across the categories of makeup, skincare, fragrance, haircare, accessories, suncare and gifts. Member of leadership group.

Philips

2 roles

VP / Managing Director, Consumer Lifestyle, UK

Promoted

Sep 2012 – Jan 2016 · 3 yrs 4 mos

Appointed to lead one of the group’s three divisions in the UK (Consumer Lifestyle, which became Personal Health by 2016), which sold consumer goods across domestic appliances, healthcare, beauty, grooming, oral care and childcare. £160m P&L.
Joined to support group strategy to transition Philips from Electronics and distributor focus to consumer, brand and premium focus. Exited TV, built new commercial model and applied new strategy to drive growth. Undertook comprehensive change of leadership team and created new organisational structures.

Senior Marketing Director, UK

Sep 2011 – Aug 2012 · 11 mos

Sage

Group Head of Brand Marketing & Brand Communications

May 2007 – Feb 2011 · 3 yrs 9 mos · Newcastle upon Tyne, England, United Kingdom

Created central group marketing function in a B2B context, including oversight of all creative functions (held internally).
Key contributor to SagePay, first Cloud solution for Sage.