Rachel Ferdinando — CEO
At PepsiCo, we’re reimagining the future of food. We are home to dozens of iconic brands which have purpose in the everyday. We call this purpose, PepsiCo Positive (pep+). pep+ is a new course we’ve charted for the company to drive positive action for the planet and people. We are bringing pep+ to life through our business, our brands and our people…ultimately inspiring positive change for the planet and people and supporting the communities where we live and operate. I have the privilege of leading PepsiCo Foods U.S., a core division of PepsiCo’s business in North America, which generated more than $21 billion in net revenue in 2023. With over 60,000 associates and 500 locations across the U.S., I oversee a diverse portfolio of iconic brands, including Lay’s, Doritos, Tostitos, and Quaker Foods. We’re focused on accelerating growth, driving consumer engagement and category leadership, and executing with our customers always and everywhere.
Stackforce AI infers this person is a leader in the FMCG sector with extensive experience in brand management and marketing.
Location: Dallas, Fort Worth, United States
Experience: 29 yrs 8 mos
Skills
- Leadership
- Business Strategy
- Marketing Management
- P&l Responsibility
- Brand Management
- Market Share Growth
- Revenue Growth
Career Highlights
- Led PepsiCo Foods U.S. with $21 billion revenue.
- Oversaw iconic brands like Lay's and Doritos.
- Drove positive change through PepsiCo Positive initiative.
Work Experience
PepsiCo
CEO, PepsiCo Foods U.S. (1 yr 3 mos)
President, PepsiCo Foods Canada (2 yrs 5 mos)
Senior Vice President and Chief Marketing Officer (2 yrs 9 mos)
Senior Vice President Core Brands, Media, Portfolio & Partnerships (3 yrs 4 mos)
Vice President Marketing Core Brands, Media & Digital (1 yr 5 mos)
Kimberly-Clark
Global Sector Leader Family Care (2 yrs)
GSK
Vice President & General Manager, Malaysia & Brunei (2 yrs 6 mos)
Vice President & Global Business Leader, Digestive Health Category (1 yr 9 mos)
Vice President Digestive Health Business Unit, North America (10 mos)
Vice President Weight Control Business Unit, North America (1 yr 10 mos)
Marketing Director, Consumer HealthCare, UK (1 yr 9 mos)
Innovation Director, Sensodyne Global Brand Team (1 yr 6 mos)
Innovation Manager, Sensodyne Global Brand Team (1 yr 4 mos)
Global Category Manager (1 yr 8 mos)
Senior Brand Manager (9 mos)
Brand Manager (1 yr 11 mos)
SmithKline Beecham Corporation
Senior Key Account Manager, National Accounts (1 yr)
National Account Manager (1 yr)
Territory Business Manager (1 yr 9 mos)
Education
BSc Hons at Imperial College London
Bachelor of Science (BSc) at ENSCBP Bordeaux France
