Oct 2024 – May 2025 · 7 mos

• Transitioning into the Growth Marketing Manager role, I drove account-based marketing (ABM) strategies using tools like Clay and Supademo, built targeted prospect lists, and ran a two-month webinar campaign that generated 297 MQLs. I continued to lead Sales Ops, Marketing Ops, and the research team, while improving email performance metrics, click rates grew to 5.1% from 2.2%. I also owned KPI tracking and analysis, directly contributing to optimized growth outcomes.

Aug 2022 – Oct 2024 · 2 yrs 2 mos

• As Marketing Manager, I managed a high-performing market research team that delivered over 11,000 qualified leads annually. I fully owned our HubSpot CRM system, overseeing integrations across Sales, Marketing, and Customer Success, including custom API workflows, bug troubleshooting, and performance optimization. I spearheaded the email marketing function, consistently achieving a 37% open rate, 0.92% bounce rate, and elevated our email health score to 7 through rigorous A/B testing and optimization loops.
• I defined our ICP, built the lead lifecycle journey, and implemented a clean, actionable sales pipeline. I led CRM hygiene efforts, designed reporting dashboards, maintained KPIs, and provided actionable insights to leadership that helped scale revenue 3x. My work also spanned growth marketing, webinars, product marketing, and content-driven lead gen using case studies, whitepapers, and strategic forms.

Jan 2022 – Jun 2022 · 5 mos · Gurugram, Haryana, India

Jun 2021 – Jul 2022 · 1 yr 1 mo · Navi Mumbai, Maharashtra, India

Jun 2021 – May 2022 · 11 mos

• Manage a portfolio of CRM, Marketing and Sales Automation implementation projects.
• Serving big ticket clients from Australia and New Zealand for content strategy and execution.
• Develop/implement strategies and solutions in line with client objectives (primarily using HubSpot)
• Participate in client workshops to develop CRM, Marketing and Sales Automation strategies, followed up by the creation of strategic plans as identified in these workshops or discovery sessions
• Monitor the progress of HubSpot implementation projects and allocation of implementation tasks within the implementation team.
• Execute HubSpot implementation tasks covering CRM, marketing, sales and service tools.

Apr 2020 – Mar 2021 · 11 mos

• Wrote ads as a ghost for brands, business individuals and created digital content and copies for various topical and seasonal campaigns; marketing material/blogs.

Mar 2020 – May 2020 · 2 mos · Mumbai, Maharashtra, India

• Created content for marketing collateral, communications, PPTs, reports to be sent out to clients.
• Website content modification with more SEO oriented keywords and phrases.
• Social media posts for Instagram, LinkedIN, Facebook. Cross platform content sharing, creating case studies of previous client projects.
• Understanding the data and metrics of succesful Mobile internet campaigns.

Jun 2019 – Mar 2021 · 1 yr 9 mos

• Sales, Business Development and Marketing
• Co-founded, a wholesome design and construction firm in Bhubaneswar, providing end-to-end solutions for turn key projects.
• Helped establish the business model, GTM, business reach, leads, sales funnel.
• Created content for marketing collateral, website, branding, social media posts.
• Focused on Business Development and market analysis; Brought in 12 major projects in the converted deal pipeline, a collective worth of 4.4 Cr rupees. Checked the execution of day to day field operations.

Feb 2019 – Apr 2019 · 2 mos

• • Developed components and configuration changes in the C360 Customer Success Application built over Salesforce Lightning mode.

Jul 2017 – Apr 2019 · 1 yr 9 mos

Jul 2017 – Jan 2019 · 1 yr 6 mos

• Trained in Salesforce Classic technology.
• Analysed IT and Business requirements for CSOne, the Customer Relations Management application for a US based networking giant built over Salesforce Classic.
• Analysed IT and Business requirements for CEEM, Exception raising application for the same firm built on top of CSOne.
• Tracked issues, Functional Processes, helped in solution framing, formulated problem analysis and solution documentation and aided in sprint planning.
• Point of contact for meetings and discussions for Business/clients and the IT teams.

Sep 2014 – May 2017 · 2 yrs 8 mos · Bhubaneshwar, Odisha, India

May 2014 – Dec 2014 · 7 mos

• Author at the Lists dose site at Lists10
• Contributing articles about top 10 of various stuffs,fields,things,etc.

Dec 2013 – Dec 2014 · 1 yr · Bhubaneshwar, Odisha, India

• Joined as Campus Manager (Intern) for guiding IIT-JEE aspirants.
• Prepared study materials,Mock tests and Question papers for the online portal.
• Analysis of Question papers, solutions and discussions on the scope of IIT JEE and engineering.

Nov 2013 – Apr 2014 · 5 mos · Bhubaneshwar Area, India

• Joined as an intern journalist via skill test and telephonic interview.
• Covered college fests(Xpressions 2K13 of XIMB and Alma Fiesta 2K14 of IIT-Bhubaneswar) and wrote reports and articles.
• Worked as a freelancer writer.

Sep 2013 – Apr 2017 · 3 yrs 7 mos · Bhubaneshwar, Odisha, India

• Joined as an intern via skill test and personal interview.
• Did company case studies and prepared sample lean canvases.
• Formulated a couple of b-plans.
• Attended entrepreneurship summits at places all over the state.
• Did the sponsorship work and event management for the college fest,approached various companies and firms(corporate-reach).
• Currently working as Senior Manager and in the Alumni Relations team.