Tushar Nawale

Digital Marketing Specialist

Pune, Maharashtra, India16 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of experience in B2B tech marketing
Expert in Account-Based Marketing and Demand Generation
Proven track record in driving business growth

Stackforce AI infers this person is a B2B marketing expert with a focus on tech industry strategies.

Contact

Skills

Core Skills

Account-based Marketing (abm)B2b Marketing StrategyDemand GenerationMarketing StrategyProduct Marketing

Other Skills

Account MarketingAccount-Based Marketing (ABM) | Enterprise & Industry MarketingAffiliate MarketingAnalyticsB2B MarketingBusiness AnalysisBusiness DevelopmentBusiness IntelligenceBusiness StrategyCampaign DevelopmentCampaign Strategy DevelopmentCo-marketingCompetitive AnalysisContent DevelopmentCustomer Marketing

About

With 15 years of experience in B2B tech marketing, I have successfully led data-driven marketing programs across multiple geographies, driving business growth and market engagement. My expertise spans enterprise marketing, demand generation, and strategic ABM, with a proven track record at industry-leading organizations like Red Hat, Persistent Systems, and ATOS. At the helm of strategic ABM accounts, I specialize in orchestrating high-impact campaigns that elevate engagement, strengthen customer relationships, and accelerate pipeline growth. Beyond campaign management, I excel in cross-regional collaboration, ensuring cohesive marketing strategies that align with business goals. Core Expertise: ✔ Account-Based Marketing (ABM) | Enterprise & Industry Marketing ✔ B2B Digital Strategy | Demand Generation | Campaign Management ✔ Data-Driven Marketing | Sales Enablement | Market Engagement Passionate about leveraging insights, innovation, and storytelling to create compelling marketing strategies that deliver tangible business outcomes. Let’s connect to explore ABM, digital transformation, and strategic marketing in tech!

Experience

Persistent systems

Senior Marketing Manager

Jul 2025 – Present · 8 mos · Pune, Maharashtra, India · Hybrid

Account MarketingAccount-Based Marketing (ABM) | Enterprise & Industry MarketingB2B MarketingB2B Marketing StrategyCampaign DevelopmentLead Generation+7

Red hat

4 roles

Senior Marketing Manager - Strategic ABM Accounts

Jan 2025 – Jun 2025 · 5 mos

Driving strategic account growth through personalized 1:1 ABM campaigns, enhancing engagement, and maximizing business impact.

Strategic MarketingMarketing CampaignsDemand GenerationCustomer MarketingSales and MarketingAccount Marketing+6

Senior Marketing Manager - Industry Marketing

Jan 2023 – Feb 2025 · 2 yrs 1 mo

Supported marketing strategy for Manufacturing and Public Sector verticals in APAC and Japan.
Orchestrated a successful campaign for Public Sector and Manufacturing Industries, boosting engagement and pipeline.
Collaborated with cross-regional teams to ensure cohesive marketing plans and maximum impact.

Marketing Budget ManagementVertical MarketingPublic SectorMarketing StrategyMarketing CampaignsDemand Generation+15

Senior Marketing Manager, APAC Consulting & Open Innovation Labs

Promoted

Jul 2020 – May 2023 · 2 yrs 10 mos

Directed demand generation and awareness campaigns for Red Hat’s Consulting and Open Innovation Labs to increase lead acquisition.
Developed and executed innovative marketing strategies to enhance client engagement and service adoption.

Marketing Budget ManagementMarketing StrategyMarketing CampaignsDemand GenerationCustomer MarketingSales and Marketing+12

Program Manager : Services Marketing Analytics

Apr 2018 – Jun 2020 · 2 yrs 2 mos

Collaborated with Global and regional Services Marketing teams at Red Hat to analyze ongoing marketing activities.
Developed and implemented quarterly marketing dashboards to enhance decision-making and optimize campaigns.

Marketing StrategyMarketing CampaignsDemand GenerationCustomer MarketingSales and MarketingMarketing Programs+7

Persistent systems

Accelerite’s Product Marketing Team

Dec 2014 – Mar 2018 · 3 yrs 3 mos · Pune Area, India

Developed marketing strategies and messaging for Accelerite’s product launch, resulting in successful go-to-market plans and product positioning.
Collaborated with cross-functional teams to ensure alignment on marketing initiatives and drive revenue growth.
Utilized skills in product marketing and market research to drive brand awareness and customer engagement.

Marketing StrategyContent DevelopmentDemand GenerationMarketing ProgramsCampaign Strategy DevelopmentB2B Marketing Strategy+4

Accelerite

Sr. Product Marketing Strategist

Dec 2014 – Mar 2018 · 3 yrs 3 mos · Pune Area, India · On-site

Developed go-to-market plans for ShareInsights, a Big Data Analytics product, driving successful product positioning.
Crafted compelling product messaging and conducted market research to support sales enablement efforts.
Collaborated with cross-functional teams to create impactful sales presentation materials and tool kits.

Content DevelopmentDemand GenerationCampaign Strategy DevelopmentB2B Marketing StrategyRegional MarketingMarketing Campaign Plans+2

Atos

Assistant Marketing Manager - BTIC

Jan 2014 – Dec 2014 · 11 mos · Mumbai Area, India · On-site

Managed SMAC Based Solutions, BU Website, Customer Events, and Collateral Creation for Atos in Mumbai, India.
Conducted Customer Presentations and Pre Sales activities to drive business growth and client engagement.

Field Marketing

Saama technologies, inc.

Associate Marketing Consultant

Aug 2011 – Dec 2013 · 2 yrs 4 mos · Pune, India

Spearheaded marketing activities at Saama Technologies, Inc. to elevate brand presence.
Planned Monthly Webinar Series and managed vendor relationships for cohesive marketing strategy.
Drove lead generation and brand awareness through strategic marketing initiatives.

Content DevelopmentEloquaMarketo

Harbinger group

3 roles

Sr. Marketing Executive

Nov 2009 – Jul 2011 · 1 yr 8 mos

Executed marketing activities such as press release and article submissions for Harbinger Group in Pune, India.
Researched and identified marketing opportunities for company products on various platforms including social media and blogs.
Contributed to the growth of the company by analyzing current marketing activities database and implementing strategic marketing initiatives.

Market Research Executive

Promoted

Jul 2009 – Oct 2009 · 3 mos

Conducted market research to identify direct sales opportunities for company products.
Utilized online tools such as LinkedIn, Jigsaw, and Hoovers for lead generation.
Executed email campaigns to target potential clients from the generated list.

Summer Internship

Jun 2008 – Aug 2008 · 2 mos

Promoted software within the Indian Market through e-mail campaigns and cold calling for lead generation.
Generated and passed on leads to the sales manager, resulting in increased sales opportunities.
Followed up with leads and invited them for online demos to showcase the software's capabilities.