Aug 2022 – Nov 2022 · 3 mos

• Led Cooby's GTM and Sales Strategy for India
• Working with management on GTM and product adaption
• Working alongside marketing to increase overall visibility
• Handle the CSM initiatives and reach outs for the region
• Strategies for product changes to improve conversion and revenue

Dec 2021 – Aug 2022 · 8 mos

• Currently, at AppTweak, I oversee new business prospects right from generation to closing deals across 13 countries. Developing the overall sales models, ensuring the team has the right tools, and creating the sales playbook are key responsibilities for this role. Our top clients include Practo, ixigo, PhonePe, EA Games, and Daily Hunt.
• Key Areas of Focus: Sales & Marketing, Sales Operations, Business Planning, Sales Process, Key Account Management, New Business Development, and Direct Sales.

Jan 2020 – Dec 2021 · 1 yr 11 mos

• As the first employee of AppTweak India, I had the responsibility to drive overall Sales, Marketing and Brand Awareness across the region. During this time, I was accountable for:
• Sales
• Increasing the number of new leads through organic and paid channels
• Increasing the number of new customers by converting leads to paid clients
• Increasing the company’s Monthly Recurring Revenue by selling new plans (MRR)
• Coordinating customer support initiatives in order to increase Customer Lifetime Value, MRR and ARR.
• Developing relationships with clients to create opportunities to upsell by showing the value of AppTweak.
• Customer success by managing client relationships through Churnzero and creating opportunities to
• upsell.
• Understanding the mobile industry and developing data-driven recommendations to generate new business opportunities
• Brand Awareness
• Wrote articles on App Marketing and more specifically on App Store Optimization (ASO)
• Enabled inbound marketing through Quora as well as increased brand awareness of AppTweak in India.
• Promoted and advocated the AppTweak platform during mobile marketing trade fairs. Mobile India Expo 2020 amongst others.
• Organised and hosted ASO events such as the “ASO Breakfast” to promote AppTweak
• Marketing
• Contributed to the elaboration, planning and implementation of AppTweak India marketing initiatives
• Conducted experiments specific to India which help increase overall sales and brand awareness.

Dec 2017 – Mar 2018 · 3 mos · Sydney, Australia

• Part of the early team that helped build Flare HR. As part of the role, my responsibility was to ensure sales lead generation and overall customer satisfaction.

Jan 2017 – May 2017 · 4 mos · Barcelona Area, Spain

• During this internship, I got the opportunity to work on the international expansion for Gonzalez Byass. As part of this, I drove the overall strategy, process and setting up of the organisational structure for the North American region. I also got the chance to work across the various functions of the organisation in order to drive this expansion.

Mar 2016 – May 2016 · 2 mos · Bengaluru Area, India

• As part of this role, I built communities consisting of prospects, influencers, clients, agencies, PR practitioners through lead researching and profiling. An integral part was also working on upcoming social networks and use creatives of current properties which included campaign monitoring, campaign reporting, event monitoring, prospect & audience building.
• Monitoring effective benchmarks for measuring the impact of social media campaigns, and analyse, review, and reporting the health of communities across all Sprinklr social touchpoints (Twitter, Facebook, Instagram, LinkedIn, etc.) was a key responsibility.