Aug 2022 – Mar 2024 · 1 yr 7 mos · Pune, Maharashtra, India · Remote

• Act as the primary marketing point of contact for India and Southeast Asia countries, collaborating closely with Regional sales leaders and cross-functional teams to strategise and execute marketing campaigns across diverse channels, including digital, events and social media.
• ➤ Spearhead a comprehensive marketing campaign that includes Industry Conferences, Tradeshows, Roadshows, webinars, and targeted Account based Marketing initiatives for Retail, Manufacturing, Food & Beverages, Logistics, Cosmetics & Personal care.
• ➤ Build & harvest relationships with regional Media partners, Associations, Event organizers, Industry Leaders and strategic partners to identify business opportunities.
• ➤ Provide Regional Sales leaders with localized marketing support to amplify their outreach efforts, maximize their impact and achieve their sales goals.
• ➤ Proficient in a wide range of marketing tools & technologies, including Salesforce CRM, marketing automation platforms (HubSpot, MailChimp, Pardot) and design tools (Canva, Figma etc)

Jan 2011 – Jul 2022 · 11 yrs 6 mos · Pune, Maharashtra, India · On-site

• ➤ Spearheaded the development and implementation of comprehensive sales and marketing strategies for India and International market.
• ➤ Developed key contacts within Target Accounts, cross selling opportunities, spread of business as per business units, offerings, new opportunities & resource requirements.
• ➤ Managed the entire sales lifecycle including prospecting, pitching, offering, negotiating and contract closure across various industries (Manufacturing, Automotive, Retail, CPG, Logistics & others).
• ➤ Cultivated strong relationships with key clients, ensuring high levels of satisfaction and repeat business.
• ➤ Contributed to significant increases in brand visibility and lead conversion by spearheading various marketing activities, including email campaigns, social media posts, PR outreach, and sponsorship of key PLM events.
• ➤ Ensure a smooth and efficient customer experience by overseeing partner and customer documentation, proactively addressing any concerns, and providing prompt resolution for escalations.
• ➤ Successfully built Plural's credibility and Branding across clients & partners by promoting Enterprise products, solutions and staffing.
• ➤ Work collaboratively with the partner management team to generate new business out from the reseller activities.

Dec 2008 – Dec 2010 · 2 yrs · Pune Area, India · On-site

• ➤ Develop and execute lead generation strategies and campaigns that align with business objectives, resulting in a 45% increase in qualified leads and driving revenue growth of $2.5 million annually.
• ➤ Optimize multi-channel marketing campaigns to generate high-quality leads, including email marketing, content marketing etc.
• ➤ Collaborate with the sales team to ensure seamless lead handoff with all information.
• ➤ Create compelling and targeted messaging and content across various channels to engage and educate the target audience.
• ➤ Develop and optimize various lead generation assets in collaboration with the content marketing team, resulting in a 25% increase in lead quality and a 15% increase in lead-to-customer conversion rate.

Jan 2007 – Jun 2007 · 5 mos · Pune Area, India · On-site

• ➤ Execute productive sales techniques such as cross-selling and up-selling that generated additional business and exceed assigned goals in client satisfaction and overall profits.
• ➤ Acquire strong problem resolution skills and present our solution to customers while maintaining professional and clear communication.
• ➤ Leverage extensive networking and relationship cultivation abilities, using community resources to establish connections and foster long-term business relationships.
• ➤ Co-ordinate with the Sales Manager, making daily calls to prospective clients in the North American market to promote the company's products and services.

Aug 2006 – Jan 2007 · 5 mos · Pune Area, India · On-site

• ➤ Conduct research to identify target audiences, analyze competitor landscape and refine marketing strategies for corporate training.
• ➤ Build and maintain strong relationships with potential and existing customers within the Tech industry.
• ➤ Create and execute email marketing campaigns to promote and generate leads for corporate training programs.
• ➤ Manage and maintain client relationships, providing excellent customer service and addressing any concerns or issues.
• ➤Identify key decision-makers, understanding their training needs, co-ordinate with the trainer and tailoring solutions to improve employee performance and productivity.

Jul 2006 – Dec 2008 · 2 yrs 5 mos · Bangalore

• ➤ Identify and pursue new business opportunities through market research, networking, and relationship building.
• ➤ Analyse market trends and competitor activities to identify potential areas for growth and innovation.
• ➤ Spearheaded the implementation of a comprehensive market expansion strategy, targeting new industries and achieving a 15% growth in revenue within the first year.
• ➤ Serve as a vital member in several campaigns such as ITB Berlin, HDNA, and Terminal Operation Conference in the UK and Europe, succeeding in generating qualified leads.
• ➤ Generate new leads through various channels, including phone calls, emails, and social media.
• ➤ Manage Inside Sales, generate leads based on in-depth, geo / industry / product research & competitor analysis for focused verticals.
• ➤ Schedule Demo with prospective customers from UK & Europe Market to Regional Sales Director with necessary information.
• ➤ Facilitate in building sales collaterals to orient prospective clients.
• ➤ Generate weekly MIS reports & dashboard for Sales Director.
• ➤ Create and maintain database for future reference and use.
• ➤ Connect with key decision makers and convert leads into sales opportunities.