Jan 2018 – Present · 8 yrs 2 mos

Aug 2015 – Jul 2017 · 1 yr 11 mos

• Led end-to-end growth strategy across multiple verticals within Embassy Group, including real estate, education, co-working, and lifestyle segments. Focused on data-informed marketing, brand positioning, and high-impact communication campaigns to drive measurable business outcomes.
• Achievements
• Increased lead generation by 30% YoY through digital funnel optimization, paid media analysis, and localized content strategies across diverse business units including WeWork India and Stonehill International School.
• Oversaw brand repositioning efforts that boosted brand recall by 25% in targeted B2B and B2C segments based on survey and engagement metrics, strengthening brand perception and market presence.
• Scaled event marketing initiatives, resulting in a 40% increase in event-driven inquiries and higher engagement from key stakeholder groups, boosting brand visibility and customer acquisition.
• Collaborated with sales and CRM teams to align messaging and conversion tactics, improving qualified lead-to-close rates by 18%, enhancing sales efficiency and revenue generation.

Aug 2014 – Jun 2019 · 4 yrs 10 mos

• Led data-driven marketing and expansion strategies at STEM CHAMP, a STEM education and EdTech company. Focused on optimizing digital campaigns, scaling brand reach, and leveraging analytics for strategic decision-making across product and content initiatives.
• Achievements:
• Revamped email marketing campaigns using audience segmentation and content optimization, increasing open rates by 45% and CTR by 20%, exceeding prior benchmarks by 15% and enhancing user engagement.
• Led geographic expansion into three new regions, boosting total addressable market by 20% through targeted outreach, demand forecasting, and localized messaging, accelerating market penetration.
• Conceptualized and executed a global virtual summit with 5,000+ participants, generating 1,000 new sign-ups and achieving 300% ROI, using behavioral data to tailor pre-event engagement and optimize conversion rates.
• Collaborated with product and L&D teams to align content strategy with user data and engagement trends, enhancing course uptake and retention, improving learner satisfaction and outcomes.

Aug 2014 – Jul 2015 · 11 mos

• Led end-to-end service line lifecycle management as a Product Consultant at EVRY, driving strategy, development, and execution to enhance customer adoption and market reach. Focused on continuous market research and direct customer feedback loops to inform service planning and innovation.
• Achievements:
• Defined and documented market requirements by engaging 50+ customers and prospects, shaping roadmap decisions and guiding cross-functional development priorities, ensuring product-market fit.
• Drove cross-functional alignment between product, engineering, and marketing communications to translate insights into scalable, market-ready solutions, speeding up the time-to-market and improving product adoption.
• Launched a company-wide go-to-market (GTM) strategy, achieving a 25% improvement in time-to-market and enabling smoother cross-departmental execution, reducing inefficiencies and enhancing collaboration.
• Evaluated and negotiated strategic partnerships that contributed to a 20% increase in service reach and improved integration within the ecosystem, expanding market access and customer base.

Aug 2010 – Aug 2014 · 4 yrs

• Led business process design, data operations planning, and continuous improvement initiatives as Head of Marketing & Communication at Mavens Cloud Solutions. Focused on enhancing data accuracy, workflow efficiency, and team performance to drive operational excellence.
• Achievements:
• Developed and maintained Business Requirements and Functional Design Documents for complex data workflows, improving data processing accuracy by 30% and reducing errors.
• Conducted gap analyses and feasibility assessments to identify the most effective data processing techniques, reducing functional bottlenecks by 20% and streamlining operations.
• Planned and executed business process improvements using structured estimation models and risk mitigation strategies, leading to project delivery on time and within 95% forecast accuracy.
• Recruited and onboarded 10+ analysts and team leads, building a high-performing data operations team and reducing time-to-productivity by 40% through structured induction, enhancing team effectiveness.

Oct 2008 – Jul 2010 · 1 yr 9 mos

• Directed cross-regional industry marketing efforts as a Senior Business Analyst at Champion InfoMetrics, focusing on demand generation, channel enablement, and strategic execution to support business growth across multiple international markets.
• Achievements:
• Provided strategic guidance on market opportunity identification and tactical execution, contributing to a 20% increase in campaign performance across targeted industry programs, enhancing ROI and market penetration.
• Collaborated with international marketing teams across 5+ regions to align global objectives with localized execution, improving marketing efficiency and regional engagement, increasing brand consistency.
• Defined demand generation needs and prioritized channel enablement initiatives, resulting in a 30% uplift in qualified lead volume and increased marketing-to-sales conversion, improving sales efficiency.
• Managed a cross-geography customer reference program, achieving 100% of annual target milestones and creating high-impact assets used in 10+ regional campaigns, boosting customer engagement and loyalty.

Oct 2007 – Sep 2008 · 11 mos

• Provided strategic insights into banking models, capital adequacy, and financing structures for mature and emerging markets at Reuters. Delivered data-driven marketing recommendations and growth strategies based on core financial drivers and institutional risk profiles.
• Achievements:
• Analyzed diverse banking business models across developed and emerging markets, identifying operational and regulatory differences in lending, trading, and investment strategies, enhancing insights for advisory services.
• Evaluated key business and financing drivers including liquidity, asset/liability management, and solvency, contributing to client-facing advisory and internal benchmarking, improving decision-making.
• Assessed capital targets from regulatory, internal, and market perspectives to support informed decisions on capital securities and investor motivations, enhancing strategic investment planning.
• Delivered a strategic marketing plan for a client bank, identifying growth opportunities based on a deep analysis of business structure and financing models, leading to executive buy-in and implementation support.

May 2005 – Sep 2007 · 2 yrs 4 mos

• Supported the department’s vision and mission as a Business Consultant at Oracle by translating business objectives into actionable marketing plans across digital, brand, and product teams.
• Achievements:
• Interfaced with 10+ internal departments to ensure seamless coordination and alignment of assigned marketing activities with company-wide priorities, enhancing cross-functional communication.
• Managed multiple marketing projects simultaneously, with accountability for KPIs, budget compliance, and ROI, resulting in a 15% average improvement in campaign performance, driving efficiency.
• Defined and executed integrated marketing mix strategies, contributing to the development of the organization’s broader business plan, contributing strategic insights.
• Oversaw the financial planning and administration of assigned programs, ensuring adherence to allocated budgets and achieving a 98% budget utilization rate, optimizing resource allocation.