Nikitha Sasi

Growth Manager

Bengaluru, Karnataka, India6 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 5 years of experience in marketing.
Expert in content strategy and lead generation.
Proven track record in driving growth through marketing initiatives.

Stackforce AI infers this person is a MarTech professional with a strong focus on content and lead generation strategies.

Contact

Skills

Core Skills

Marketing ManagementLead GenerationSales EnablementBrand DevelopmentMarket ResearchContent MarketingMarketing Strategy

Other Skills

Brand BuildingBusiness developmentCampaignsCanvaCommunicationCompetitive AnalysisCompetitive researchComputer networksContent CreationContent StrategyCreative DesignCross-Functional Team ManagementCustomer EngagementCustomer Relationship ManagementDigital Marketing

About

As a results-driven marketing professional with 5+ years of experience, I specialize in Content strategy Campaigns management , Email marketing, Competitive market research, Lead generation, Social media marketing and Sales enablement. Currently steering the creation and execution of Content marketing strategies across different campaigns that align with business goals to drive demand and foster growth in the fast-paced AI-accelerated space. Passionate about driving different marketing activities to increase product awareness, generate leads, and drive adoption and revenue growth. In addition to that, I also strive to create impactful and compelling written pieces across various formats and channels. Proficient in spearheading cross-functional teams, fostering relationships with stakeholders, and adapting to dynamic market conditions. You can find my content scribblings here - https://niksas.medium.com/

Experience

Turing

Growth Marketer

Feb 2024 – Present · 2 yrs 1 mo · India · Remote

Product marketing alliance

Member

Apr 2022 – Present · 3 yrs 11 mos

Hylobiz

3 roles

Marketing Lead

Feb 2022 – Jan 2024 · 1 yr 11 mos

Responsible for planning and creating marketing strategies that resonate with our target audience to consistently generate high-quality Leads and drive growth.
Effectively drive paid campaigns with appropriate messaging and positioning, while also analyzing their performance and outcomes.
Developing the company's thought leadership by organizing and overseeing live events.
Conducting strategic planning, optimization, and audits of social media channels.
Drive sales enablement activities to ensure a seamless process that facilitates effective communication with and management of generated leads.
Involved in marketing activities across various corridors of the company, aimed at building brand awareness and promoting growth.
Execute email marketing campaigns for multiple company partners to promote the inbound lead generation, ultimately bringing customers into the fold.
Lead and coordinate cross-functional teams for diverse marketing initiatives, ensuring alignment toward a common objective.

Marketing StrategyLead GenerationPaid CampaignsSales EnablementSocial Media OptimizationMarketing Management

Senior product Marketer

Promoted

Oct 2021 – Feb 2022 · 4 mos

Drive activities to obtain insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
Led brand-building initiatives, including product listings, webinars, and more.
Performed market research to optimize social media strategies, thereby increasing channel reach, and monitored the content strategy for social media
Recruited and managed a team of new hires, providing training and guidance to help them achieve their goals and improve their skills
Drive influencer marketing efforts as a component of brand building across various regions
Initiate lead nurturing activities

Market ResearchBrand BuildingLead NurturingInfluencer MarketingBrand Development

Product Marketer

Apr 2021 – Sep 2021 · 5 mos

Strategic planning and content calendar management with the social media team.
Research competitor offerings.
Use market research and competitive analysis to develop market strategies.
Follow marketing principles and techniques to create a marketing communication sequence that leads to sales.
Work cross-functionally with the sales and product team to fulfil the business objectives.
Maintaining and creating posts, videos, and other collateral needed for the Knowledge Base.
Setting up automation to maintain the ads and sales funnel.

Content StrategyMarket ResearchSocial Media ManagementContent MarketingMarketing Strategy

Serendipity digital media

Business and Marketing Associate

Jul 2020 – Apr 2021 · 9 mos · Delhi, India

Helping brands reach their marketing objectives via Influencer Marketing. Worked with some of the biggest creators in the edutainment vertical across popular channels in the US.

Influencer Marketing