Apr 2024 – Oct 2024 · 6 mos · Mumbai, Maharashtra, India · On-site

• Led the creation and execution of omnichannel marketing strategies,significantly enhancing customer engagement and sales growth.
• Utilized MoEngage to segment customers and create personalized campaigns, optimizing performance through data-driven insights. Managed multi-channel content distribution, including email, SMS, push notifications, and in-app messages, to ensure consistent and engaging communications.
• Conducted A/B testing and other experimental methodologies to refine marketing messages and enhance conversion rates.
• Collaborated with product, sales, and customer service teams to deliver cohesive customer experiences and address issues promptly.
• Coordinated with cross-functional teams for platform management and resolution of enhancement requests.

Oct 2023 – Apr 2024 · 6 mos · Mumbai, Maharashtra, India · Hybrid

• ContractPodAi Cloud is the industry’s most powerful and powerfully intuitive legal platform. It gives you complete visibility, command, and control over all legal records your company faces from anywhere, and at any time. One platform designed to help in-house counsel initiate, automate, execute, and manage any legal scenario from contracts to claims, and M&A to GDPR. Delivered by the industry leader in end-to-end CLM.

Aug 2021 – Oct 2023 · 2 yrs 2 mos · Mumbai, Maharashtra, India · Hybrid

Jun 2015 – Jun 2021 · 6 yrs · Mumbai, Maharashtra, India

Sep 2014 – May 2015 · 8 mos · Mumbai Metropolitan Region

• Manage and conduct all implementation aspects for campaigns including client and order setup, inventory reservation, and order optimization.
• Liaise closely with clients throughout campaigns, often on an every-day basis and manage administrative, campaign work and ensuring that all campaigns complete on time and on budget.
• Serve as an expert on ad-serving solutions to assist the media team in managing client relationships.
• Interface directly with clients/agencies to receive, test, and implement advertiser creative.
• Manage order revisions, creative changes, and assist sales team and clients with reporting
• Investigate and resolve operational queries from client/account team, including inventory, creative assignment and tracking discrepancies.
• Report and analyse advertising revenue each month – granular reports by client, geography, product, channel etc.
• Continually evaluate and develop Operation management processes to ensure this area of the business scales with the rest of the digital unit. Should follow best practices based on industry trends.

May 2011 – May 2014 · 3 yrs

• Part of the testing team to test new product offering ie Display Ads –Real Time Bidding.
• Handling a team of 2 Research Analysts.
• Optimizing top revenue generating sites with respect to keywords, creative designs etc.
• Implementing various strategies on Accounts to increase the overall revenue.
• Preparing weekly reports regarding performance of the Accounts.
• Mentoring new joinees regarding Account Management.
• Part of the Training Committee to train new joinees (Fresh Graduates).