Jul 2024 – Jun 2025 · 11 mos · Gurugram, Haryana, India · Hybrid

• Leading the "Center of Excellence" and overseeing the entire process of onboarding BDRs/SDRs, providing ongoing training, conducting quarterly workshops and working sessions, developing content and communication strategies aligned with sales plays, and continuously evaluating SalesLoft cadence performance.
• Managing Demand Generation programs and Account-Based Marketing (ABM) projects.

Jan 2023 – Jul 2024 · 1 yr 6 mos · Gurugram, Haryana, India · Hybrid

• Drove ABM Campaigns: Planning tactical interventions for programs, events, and podcasts. Successfully led email and LinkedIn campaigns, resulting in 1000+ attendees per event in Mumbai and Bangalore, generating 330 leads and influencing 52 deals.
• Optimized Sales Tools Integration: Spearheaded the integration of CRM and sales automation tools including Salesloft, HubSpot, Asana, Lusha, G2, Zapier, and more enhancing productivity and campaign effectiveness.
• Developed BDR Training Resources: Authored SOPs, playbooks, and training materials for BDRs, focusing on sophisticated sales strategies and daily operations.
• Improved Email Engagement: Boosted email strategy effectiveness, achieving a sender reputation of 100% and creating over 400 unique, personalized cold emails for diverse markets.
• Expanded Market Reach in Key Sectors: Led demand generation campaigns in e-commerce, retail, healthcare, edtech, and BFSI, significantly enhancing market penetration and ROI.
• Currently heading Retail ABM Campaigns: Directing ABM strategies for major retail brands, including detailed research and development of customized use cases.

Jun 2021 – Jan 2023 · 1 yr 7 mos

• Analyzed budgets, prepared annual budget plans, scheduled expenditures, and ensured that the sales team met their quotas and goals.
• Researched and developed marketing opportunities and plans, understood consumer requirements, identified market trends, and suggested system improvements to achieve the company's marketing goals.
• Gathered, investigated, and summarized market data and trends to draft reports.
• Implemented new sales plans.
• Recruited, trained, scheduled, coached, and managed marketing and sales teams to meet sales and marketing human resource objectives.
• Maintained relationships with important clients by understanding their needs and anticipating new marketing opportunities.
• Created and recorded videos for user assistance or promotional purposes in marketing.

Jun 2018 – Jun 2021 · 3 yrs · Gurugram, Haryana, India

• Drove all aspects of partner relationships including business development, enablement, partner marketing, and solution development.
• Was involved in ideation, procurement, product development, sales, operations along with design and implementation of standard operating systems across various verticals of the organization.
• Presented and promoted Energy Dais’ value proposition and capabilities as a WIN-WIN to partners.
• Defined the metrics for setting up partnerships as a key channel for growth for Energy Dais.

Jul 2017 – Dec 2017 · 5 mos · Gurgaon, Haryana, India

• Created new operational procedures and established consistency in project management.
• Developed business-focused market research, analysis, and strategies.
• Prepared drawings and technical specifications for commercial colleagues, associates, and clients based on requirements and systems.
• Presented strategies and technology uses in proposals and presentations, and efficiently prepared technical proposals.
• Developed innovative business plans and proposal strategies for business growth and sales management.

Nov 2014 – Jun 2016 · 1 yr 7 mos · Barmer, Rajasthan, India

• Product Service Line- Wireline and Perforation
• Performing Tubing Conveyed Perforating Jobs by maintaining high Service Quality and Health, Safety & Environment standards as required by the customer.
• Leading TCP jobs with a team of professional field engineers and coordinating with the other team leads for better customer service.
• Preparing TCP assembly and running-in of assembly in a customer well for Perforation.
• Meeting the customers for their feedback and improvement if required for the services provided at the well site.
• Identifying the reason for the failure of the technical equipment and performing immediate solutions thereby maintaining zero non-performing time.
• Nominated and completed the Overseas Technical Training Program (May 2015) with 85% in Cairo, Egypt.
• Nominated, completed, and topped Overseas Tubing Conveyed Perforating Training (August 2015) with excellence and scored 99% in Texas, USA.
• Obtained Explosive safety user in charge, Radioactive material user in-charge and other relevant licenses and certifications to use Hazardous materials from Halliburton University.
• Organizing & participating in safety meetings like toolbox talks, pre-job meetings, weekly safety meetings.
• Successfully completed the Permit to Work training, Preparing Job Safety Analysis (JSA), using Stop Work Authority whenever required. Gave HSE Presentation on a Global level.
• Maintaining daily reports and job packages of service.
• Worked on SAP on Production Planning Module.