Shraddha Lade

Business Development Executive

India13 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 14 years of B2B marketing experience.
Expert in data-driven marketing strategies.
Proven track record in client engagement and retention.

Stackforce AI infers this person is a B2B marketing expert with a focus on sales enablement and client engagement strategies.

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Skills

Core Skills

Sales EnablementMarketing StrategyMarket AnalysisCampaign Management

Other Skills

Account Based MarketingAccount ManagementAdaptibilityBusiness AnalysisBusiness DevelopmentBusiness-to-Business (B2B)Campaign DevelopmentCold CallingConflict ManagementConstructive FeedbackContent roadmap and creationCustomer Relationship ManagementData AnalysisDigital MarketingDirect Client Interaction

About

With over 14 years of experience in B2B marketing, I specialize in helping businesses achieve their growth objectives through data-driven strategies and meaningful client engagement. My approach blends analytical precision with relationship-building, resulting in enhanced customer satisfaction and long-term loyalty.As a consultant, my core focus is to Engage – Retain – Re-engage clients through personalized marketing and sales strategies. I leverage the BANT framework—Budget, Authority, Need, and Timeline—to qualify prospects effectively and ensure strategic alignment.Key Expertise:- Strategic Sales & Marketing Planning- Account Planning & Business Analysis- Customer Engagement & Relationship Management- Pre-Sales / IT Sales Enablement- Market Intelligence & Competitive Research- Team Leadership & Performance Coaching- Negotiation & Executive CommunicationWhether you're looking to optimize your marketing efforts, improve client retention, or uncover cost-saving opportunities, I’m here to help you move the needle.

Experience

Capgemini

Manager - Sales Enablement

Apr 2023 – Present · 2 yrs 11 mos · India

 Creating and maintaining a repository of sales resources, such as case studies, service offerings, competitor analysis to support the sales team in their client interactions.
 Collaborating with the marketing team to ensure alignment between marketing materials and sales strategies, and to create effective sales enablement content.
 Utilizing CRM and other sales tools to track and analyze sales performance, identifying trends and areas for improvement.
 Establishing a feedback loop between the sales team and other departments, such as Delivery partners, Client engagement partners and marketing, to improve overall sales strategy and customer satisfaction.
 Leading cross-functional projects that improve sales processes, such as enhancing lead qualification methods.

Account Based MarketingGo To MarketMarketing StrategyData AnalysisCampaign DevelopmentSales Enablement

Cognizant

2 roles

Team Manager - Global Growth Market

Promoted

Jun 2021 – Apr 2023 · 1 yr 10 mos

 Strategically overseen a diverse range of responsibilities by being an integrated partner supporting sales & marketing goals to enhance revenue generation in EMEA & APAC.
 Conducted market analysis, as well as analysis of past performance and trends, to develop accurate buyer personas, targeted high potential prospects, and delivered dynamic campaigns that resonated deeply with target audiences resulting into 20% improvement in lead conversion rates and a 30% reduction in sales cycle length.
 Collaborated with internal partners and stakeholders, portfolio marketing and Demand Center team members to generate compelling content that drives engagement
 Creating and monitoring team performance dashboards using analytical and reporting capabilities resulting in a 50% increase in lead quality and a 15% uptick in sales team efficiency.

Go-to-Market StrategyCampaign DevelopmentContent roadmap and creationProject ManagementMarket ResearchMarket Analysis+1

Sr Associate - Global Growth Market

Jun 2018 – Apr 2023 · 4 yrs 10 mos

Marketsandmarkets™

Assistant Manager Sales

Mar 2017 – May 2018 · 1 yr 2 mos · Pune Area, India

 Mentored a team of 5 Lead generation specialists to drive and execute marketing campaigns in EU regional markets.
 Delivered the cross-sell/ up-sell/ retention strategy through the implementation of campaigns across (email, DM, Ops/outbound, digital touchpoints) within the target accounts.
 Project engagement with clients and efficiently managed business requirements and queries.
 Drove excellent customer experience by collaborating with the research team and ensuring customer deliveries are met timely with excellent quality
Key Highlights
 Awarded twice as “Performer of the Month” for highest generation of qualified leads in Nov 2017 & Feb 2018

Bristlecone

Strategic Account Management

Jun 2016 – Mar 2017 · 9 mos · Mumbai Area, India

 Used research (online and offline) to generate account org. structure details to identify the users, influencers, decision makers in the buying cycle of products/solutions targeted.
 Collaborated with product marketing team, digital marketing team to execute marketing strategies and delivered desired objectives.
 Interacted with the prospective client to understand their business strategy road-map and position the relevant offerings to meet up the sales goal.

Fulcrum worldwide

Sr. Business Development & Sales Executive

Aug 2015 – May 2016 · 9 mos · Pune Area, India

 Responsible for market research and develop prospective customers using lead generating methods and performing an average of 80 cold calls per day
 Conducted peer-level conversation with CXO’s in Finance, Technology, Operations and Marketing & aligned appropriate IT offerings
 Providing a road-map for customized solutions & products based on business unit needs.
 Generating revenue from fresh accounts to widen the company’s business reach.

Primenumerics consulting inc.

Business Development

Nov 2012 – Aug 2015 · 2 yrs 9 mos · Pune Area, India

 Researched and identified potential clients, and decision makers within the client organization including CXO’s from Finance, Operations and Technology domain.
 Responsible for creation of corporate strategy (B2B and B2C) including content creation and presentations for internet marketing, client acquisition and branding
 Develop concise and value-based post closure sales proposals
 Setup, implement and manage process and documentation that will lead to successful program execution.
Key Highlights
 Played a crucial in forming marketing strategies to position value proposition around SAP consulting offerings.
 Promoted to Business Development Manager from an executive level and led lead generation team

Icici bank

Assistant Manager – Privilege Banking

Jun 2012 – Sep 2012 · 3 mos · Mumbai Area, India

 Relationship Manager: Acquire, retain, expand customer relationships and handle customer escalations
 Managed portfolio of 400 clients, proactively meeting the customers face to face and over the phone to discover their financial needs and providing them the financial and investment assistance
 Increased existing relationship value through cross selling and up selling leading to new customer acquisition
 Performed Operational Transactions Like Transfers, DD/PO, FD/RD, RTGS, NEFT, Account Modification,etc.
 Experienced extensive exposure to Finacle core banking solution.