Aditya Sharma

Business Development Executive

Bengaluru, Karnataka, India8 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving customer acquisition.
Expertise in managing large marketing budgets.
Strong background in performance marketing strategies.

Stackforce AI infers this person is a Marketing Professional specializing in E-Commerce and Telecom industries.

Contact

Skills

Core Skills

Growth MarketingBrand MarketingCustomer Acquisition

Other Skills

Account Based MarketingB2B MarketingBrand ManagementBrand StrategyBusiness DevelopmentBusiness StrategyCampaign ManagementCommunicationConsumer MarketingContent MarketingCorporate BrandingCustomer ExperienceDemand GenerationDemand PlanningDigital Marketing

About

Experienced marketing professional with a demonstrated history of working in E-Commerce and Telecom industries. An MBA in Marketing with proven experience of delivering exceptional value and ROI.

Experience

Amazon

3 roles

Sr. Manager - Growth & Brand Marketing at Amazon Fresh

Promoted

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India · On-site

Growth & Brand Marketing Manager at Amazon Fresh

Dec 2023 – Apr 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Driving Traffic & New Customer Acquisition
o Responsible for driving customer visits & new customers for Amazon Fresh through ATL activities, Offline activations, Events, Influencer campaigns, outbound activities (mPush Notifications & WhatsApp), Home Page Merchandising & Performance Marketing (SEM, SEO, SMM)
o Drove 41% more new customers in 2024 (YoY) through increased paid channel share and home page traffic
o Drove down the effective E%O (Cost/Revenue) of performance marketing channels from 55% in 2023 to 30% in 2024.
Brand Marketing
o Coordinated the launch of brand marketing campaign for Fresh with the tagline ‘Bhoolna mat, nahi toh mehenga padega’
o Drove OTT advertising, RWA activations, OOH marketing along with display campaigns across 3P network
o Jointly manage a growth marketing budget of INR 95 Cr (950 Mn) with Amazon Central Marketing team to drive brand marketing initiatives
o Improved BHT metrics TOMA (+300 bps) and Consideration score (+10 pp) compared to 2023
Achievements:
Received ‘Delighters’ for scaling up paid campaigns & driving successful RWA activation for Amazon Fresh in Q1, Q2’24

Marketing StrategyCustomer AcquisitionConsumer MarketingGrowth MarketingPerformance MarketingDemand Generation+1

Marketing Manager - Seller Success & SMB Programs

Dec 2021 – Nov 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Seller Marketing – Performance & Growth
o Optimized SEM campaigns to drive 79% reduction in the CPL (Cost Per Launch) with only a 13% impact on seller launches using paid search, video & discovery campaigns through conversion focused strategies
o Scaled up & optimized UAC & programmatic campaigns
o Worked with app partners to drive seller launches through affiliate channel by improving in-between event conversions
On-Site Marketing & Merchandising
o Optimized Merchandising, Search and Browse channels to drive traffic using Home Page campaigns, Redirects, Gamification, Push Notifications and Launchpad main & category storefronts
Off-site Marketing
o Responsible for driving organic content, paid engagement & social ads across 3 social media channels – Instagram, LinkedIn & Facebook
Topical & High Value Events’ Planning
o Drove 76 Mn impressions from A.in home page and delivered 1.15x-2.65x spike in OPS for SMB programs during Great Indian Festival’22
o Spearheaded Amazon Smbhav Entrepreneurship Challenge 2022 where ~2000 entrepreneurs competed from across 256 cities in India
o Drove a high decibel, monthly brand funded event (Emerging Business Days) to provide incremental discovery & growth (2X OPS and 1.9X Units) vs BAU for the participating D2C brands
Marketing Benefits Management
o Introduced an exclusive seller partner network for the portfolio brands for accessing marketing services at negotiated rates
o Introduced a BAU marketing co-op package for the Small & Medium Businesses division

Growth MarketingPerformance Marketing

Flipkart

Marketing Manager - Women's and Kids' Footwear

Mar 2021 – Dec 2021 · 9 mos · Bengaluru, Karnataka, India

Visits Planning
o Increased category GMV by 66% YoY and 4 player market share by 3% YoY in CY21 on back of 100% demand achievement
Merchandising
o Managed sale events by planning for properties and customer propositions
o Spearheaded co-marketing campaigns in collaboration with social media influencers and celebrities
Managing App Channels
o Optimized 'Search', 'Merch' and 'Recommendation' customer channels
Customer Experience
o Project managed implementation of age based size swatch
o Decreased size fit returns by 3% for high RVP brands
Achievements:
Received ‘Value Champion Award’ for successfully leading the age based size swatch pilot project for Kids Footwear category and for carrying out experience optimizing activations for both Women and Kids Footwear

Tata communications

Manager - Marketing & Communications

Jun 2019 – Mar 2021 · 1 yr 9 mos · Mumbai Area, India

Global Demand and Campaigns Hub:
o Accomplished a 107X ROI while driving demand generation activities across the globe (focusing on India, APAC and MECAA) by leveraging digital channels including LinkedIn, Email and Tele Marketing
o Oversaw a global team of 20+ professionals including Program Managers and Business Development Representatives
Product Marketing Management for SaaS Platform:
o Spearheaded branding of the AI based SaaS platform
o Led Internal and External adoption of the customer platform by successfully achieving a 100% adoption in just 6 months
o Devised value proposition and incorporated it in marketing assets and communication based on adoption strategy
Account Based Marketing and Brand Management:
o Formulated Go to Market strategies and devised marketing campaigns to exercise account level personalization
o Acquired new business by account centric brand advocacy campaigns
Achievements:
Received ‘Applause – Team Triumph’ award in Q4 FY21 for solution orientation, collaboration and agility
Received ‘Applause – Team Triumph’ award in Q3 FY21 from CEO of Tata Communications for daring, resilience and focus on execution
Received ‘Applause – Blue Ribbon’ award in Q3 FY21 for achieving 256% of targets for H1 FY21
Received ‘Applause – Xtra Mile’ award in Q3 FY20 for agility and responsiveness

Xpert - learn from the best for free

SEO intern

Oct 2018 – Nov 2018 · 1 mo · Gurugram, Haryana, India

Built landing page of website by Search Engine Optimization (SEO) through On-Page and Off-Page SEO techniques.
Performed keyword research and content writing using SEO tools by writing search engine optimised blogs and listicles.
Executed social bookmarking, Quora marketing and back linking to increase authority of the website.

Edelweiss tokio life insurance

Sales And Marketing Intern

Apr 2018 – May 2018 · 1 mo · Mumbai, Maharashtra, India

o Improved the MQL to MSQL conversion ratio by 51% by leveraging design thinking methodology to remove bottlenecks
o Achieved a 12% reduction in funnel leaks by revamping and improving the lead nurturing framework