Jul 2019 – Sep 2022 · 3 yrs 2 mos · Greater New York City Area

• Ocrolus is a fintech infrastructure company that helps lenders make better decisions with trusted data. Ocrolus is a pioneer when it comes to marrying machines and humans for data verification, offering a modern document automation platform that powers the digital lending ecosystem,
• automating credit decisions across small business lending, mortgage, and banking. The
• company provides modern document analysis infrastructure and has raised over $100 million
• from blue-chip fintech investors.

May 2018 – Jan 2019 · 8 mos · Des Moines, Iowa Area

• Pitchly is a leading cloud-based content services platform for M&A professionals to organize and activate their intellectual property.

Jan 2017 – Sep 2022 · 5 yrs 8 mos

Nov 2014 – Jan 2018 · 3 yrs 2 mos · southern california

• Built marketing program from a pure referral business to producing 500 MQLs a month.
• Increased website traffic ten-fold in three years.
• Presented at NY FinServ conference and developed a sales opportunity that generated Ephesoft's largest single sale (+$5M.)
• Created 15 customer case studies & over 100 blog posts to feed nurture campaigns.
• Conceived and executed Ephesoft's first global user conference, with over 300 attendees.

Jan 2013 – Nov 2014 · 1 yr 10 mos · Hollywood, CA

• eFax Corporate®, a part of j2 Global™, provides industry-leading Internet Fax Messaging solutions for global enterprises.
• Wrote content for all corporate demand generation campaigns, blogs and social media.
• Managed PR program to generate over 150 backlinks & increase website traffic by 20%.
• Created and executed webinar program that produced over 1500 MQLs.
• Expanded eFax Corporate positioning for Healthcare industry featuring HIPAA compliance that led to the company's largest new corporate customer acquisition.

Jan 2011 – Jan 2013 · 2 yrs · Ann Arbor, MI

• NovoDynamics is a data analytics and document classification solution provider focused on the Federal Government and Automotive Industries.
• Initiated CRM and Marketing automation solutions based on SalesForce.com
• Rebranded company, products and services featuring cohesive, unified messaging
• Launched NovoImage+ web-based document enhancement solution
• Generated 4000 prospects for document classification, data extraction and image enhancement solutions

Jan 2010 – Jan 2011 · 1 yr

• Readsoft is a global document process automation provider with focus on the payables process for SAP and Oracle environments.
• Introduced integrated marketing automation solution to increase top of funnel opportunities by 30% year over year.
• Developed lead nurturing campaign that produced over 6,000 responses from ERP targets.
• Wrote 25 campaigns for demand generation (including webinars, seminars and whitepapers) through lead qualification for channel and direct (SAP & Oracle) sales teams.
• Created new inside sales team and policies to produce $5M in new sales opportunities each month, with an average of 11 prospects a month over $100K in license revenue.
• Produced eight customer video testimonials and corporate YouTube site resulting in over 1,000 new prospects.

Jan 2007 – Jan 2009 · 2 yrs · Irvine, CA

• Lead team of 27 field marketing professionals developing & executing demand generation programs in Americas, EMEA and APAC regions.
• Manage events, campaigns, CO-OP & MDF programs for Channel and Distribution partners.
• Create content and deliver roadshow and internal sales training presentations.
• Develop marketing strategy and regional go to market plans for lead generation and distribution sales support.

Jan 1995 – Jan 2006 · 11 yrs · San Diego, CA - London, UK

• Responsible for P&L results for all international operations.
• Led distributed staff of 16 professionals in EMEA.
• Increased license revenue: $1.5M (2000), $2.6M (2001), $3.2M (2002), $5.3M (2003), $7.2M (2004).
• Improved international operations profitability in each quarter since Q1 2002
• Increased $50K+ license deals from 2 in 2001 to 23 in 2004, including two deals in excess of $900K combined.
• Closed Frankfurt office yet increased license revenue in DACH markets.
• Spoke at several industry events on content management and eForms applications.