Ayan Das

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 8 mos experience

Key Highlights

Expert in Paid Digital Marketing and Programmatic Advertising.
Proven track record in optimizing digital campaigns for better ROI.
Strong analytical skills with experience in cross-functional team collaboration.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2C advertising strategies.

Contact

Skills

Core Skills

Programmatic AdvertisingDigital MarketingPaid Digital MarketingOnline AdvertisingMarketing Management

Other Skills

AdformAdvertising ManagementAdvertising SalesAdvertising StrategyAmazon DSPAnalytical SkillsAnalyticsBusiness InsightsCampaign OptimizationConversion TrackingCustomer ServiceD2CDigital Marketing CampaignsDisplay AdvertisingFacebook Ads

About

Experienced Digital Marketing Executive with a demonstrated history of working on various national & international projects. Skilled in Paid Digital Marketing, Programmatic Advertising, Search Engine Marketing, and Google Ads, Facebook Ads, LinkedIn Ads, Amazon ads, Instagram Ads.

Experience

Amazon

Ad Operations

Aug 2022 – May 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

‣ Responsible for setup and execute digital media campaigns using amazon DSP
‣ Responsible for quality review of creatives to ensure technical specs are met and ads appear properly on the ad platform
‣ Executing ongoing campaign optimizations and adjustments for better ROI
‣ Understanding and analyzing the campaign briefs as per SOP before executing
‣ Troubleshooting any error in campaign delivery, tracking and reporting issues
‣ Communicating with the global internal CES team for smooth operation of programmatic ads delivery
‣ Working and have familiar knowledge on Javascript, Iframe and HTML tags
‣ Executing campaigns using Sizmek, Adform and Flashtalking etc.

Amazon DSPCampaign OptimizationJavaScriptHTMLAdformFlashtalking+2

Lee & nee softwares (exports) ltd.

Digital Marketing Executive- PPC Expert

Jun 2021 – Jul 2022 · 1 yr 1 mo · Kolkata metropolitan area, West Bengal, India · On-site

‣ Responsible for planning and implementing online PPC campaigns strategies
‣ Working on cross functional team from content, graphic designer, developer to develop ads
‣ Creating the tracking codes via GTM for all paid promotions
‣ Analyzing all the data collected from different sources to run a successful paid campaigns
‣ Creating and managing campaigns across Google, YouTube, LinkedIn, Facebook of clients
‣ Creating and managing paid Amazon, Flipkart advertising of different clients
‣ Planning and managing ongoing campaigns
‣ Creating reports on weekly and monthly basis for clients
‣ Responsible for client communication through email, chats, WhatsApp, calls.

PPC CampaignsGoogle AdsYouTube AdsLinkedIn AdsFacebook AdsGTM+2

Benchmark developers

Digital Marketing Executive

Apr 2021 – Jun 2021 · 2 mos · Salt Lake City Metropolitan Area

‣ Planned and monitor all the digital marketing campaigns for the company
‣ Planned and managed all the marketing activities for the company
‣ Measured and report performance of all digital marketing campaigns
‣ Managed company's website, SEO, blog for better brand awareness
‣ Planed and executed ideas on building landing pages for PPC campaigns
‣ Coordinated with multiple agencies and vendors independently to get the work done for company within the stipulated time frame
‣ Generated and presented weekly and monthly report to the management
‣ Analysed key metrics and new digital marketing trends on regular basis
‣ Communicated with the senior management about marketing trends and brainstormed for better visibility of company.

SEODigital Marketing CampaignsAnalyticsReportingDigital MarketingMarketing Management

Purpple designs

Digital Marketing Executive

May 2019 – Mar 2021 · 1 yr 10 mos · Kolkata Area, India · On-site

‣ Developed and managed digital marketing campaigns
‣ Oversee on page SEO of clients website
‣ Worked on the off page SEO of clients website
‣ Analysed traffic and audience behaviour on Google Analytics
‣ Analysed website activity and provide brief reports to internal team leader
‣ Created online marketing PPC campaigns and ad management for brands
‣ Oversee Google Ads campaign strategy
‣ Implemented detailed conversion tracking for clients paid campaigns via Google Tag Manager
‣ Prepared digital marketing monthly reports
‣ Identified and implemented new digital marketing technologies on online marketing adverts.

PPC CampaignsGoogle AnalyticsConversion TrackingSEODigital MarketingOnline Advertising

Paytm

MBA Summer Intern

Jul 2016 – Aug 2016 · 1 mo · Kolkata Area, India

‣ Created awareness and acceptance of online payment via Paytm app
‣ Promoted cashless payment solutions
‣ Identified and on-boarded local KYC agents for Paytm
‣ Demonstrated the usage of Paytm on various college campuses
‣ Promoted Paytm as an alternate to cash transaction around the college campuses.