Akshit Meena

Digital Marketing Specialist

Bangalore, Karnataka, India9 yrs 9 mos experience

Key Highlights

  • Expert in customer lifecycle management and retention marketing.
  • Proven track record in driving engagement through omnichannel strategies.
  • Strong collaboration with cross-functional teams to enhance user experiences.
Stackforce AI infers this person is a MarTech expert specializing in customer engagement and retention strategies.

Contact

LinkedIn

Skills

Core Skills

Customer Lifecycle ManagementRetention MarketingEmail MarketingCustomer AcquisitionMarketing AutomationCustomer EngagementEvent Management

Other Skills

A/B TestingActivationsAnalytical SkillsAnalyticsApp MarketingAttention to DetailAttributionB2B MarketingB2B Marketing StrategyB2C MarketingBrand AwarenessBrand LoyaltyBrand ManagementBusiness AnalyticsBusiness Development

About

Growth & Retention Marketing | Customer Lifecycle Management | CRM & Omnichannel Strategy I’m a passionate Digital Marketing Leader with a deep expertise in Customer Lifecycle Management, Retention Marketing, and CRM across B2C, D2C, and B2B brands. With a data-driven approach, I specialize in optimizing omnichannel strategies (Email, SMS, Push, WhatsApp, Social) to enhance engagement, reduce churn, and drive sustainable revenue growth. Currently, I lead the D2C Lifecycle Team at Ethos, spearheading high-impact retention strategies to maximize customer conversions. Previously, I headed CRM marketing for Miko, where I drove engagement through personalized, automated workflows. At ClearTax, I led CRM initiatives across both B2B and B2C verticals, implementing data-backed strategies for customer acquisition and retention. My experience also includes leading Email Marketing & Promotions for a luxury e-commerce brand, successfully driving customer engagement and international expansion. Beyond marketing, I collaborate closely with Product, UX, and Tech teams to refine consumer journeys, A/B test engagement strategies, and enhance UI/UX for seamless user experiences. Working in fast-paced, agile environments, I thrive in cross-functional collaborations that bridge data, creativity, and technology to drive growth. What drives me? A relentless pursuit of innovation, problem-solving, and crafting marketing experiences that connect, engage, and inspire. Always eager to collaborate with creative minds, disruptors, and builders who challenge the status quo. Beyond work: When I’m not optimizing campaigns, you’ll find me camping in high mountain passes, creating time-lapses, or lost in a book. Always open to exchanging ideas—let’s connect! Software Skills: Dreamweaver, MS Excel, Word, PowerPoint Coding Languages: HTML, CSS Tools and Portals: MailChimp, Sendgrid, LSQ, Salesforce, Mailmodo, Zoho CRM, WebEngage, Clever Tap, Talkable, Facebook Pages Manager, Facebook Ads Manager, Google Analytics, Adobe Analytics (Omniture), Magento, Wordpress, Litmus, EmailonAcid, MxTools, Zapier, Keka, Jira, Slack.

Experience

Ethos

Senior Marketing Manager, Lifecycle and Growth

Oct 2023 – Present · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

  • Leading customer retention and growth strategies to enhance engagement and drive conversions. Spearheading omnichannel marketing initiatives across email, SMS, push, and social to optimize the user journey. Focused on lifecycle management, personalization, and data-driven experimentation to improve customer retention and loyalty. Partnering with cross-functional teams to launch new products and scale marketing efforts.
Attention to DetailDigital StrategyMarketing ProgramsAnalytical SkillsStakeholder ManagementDigital Media+43

Miko

CRM Marketing Lead

Mar 2022 – Oct 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India · Remote

  • Managed end-to-end customer lifecycle strategies, increasing engagement and reducing churn through automation and personalized workflows. Launched successful content partnerships, expanded marketing to international markets, and implemented AI-driven customer engagement initiatives. Designed and executed multi-channel campaigns to improve retention, loyalty, and customer experience.
Attention to DetailDigital StrategyCreative Problem SolvingMarketing ProgramsAnalytical SkillsStakeholder Management+50

Clear

2 roles

CRM Team Lead

Jul 2021 – Mar 2022 · 8 mos

  • Led customer engagement and retention efforts across B2C and B2B segments. Drove rapid lead growth and app adoption through automated workflows and data-driven marketing. Optimized lifecycle communication strategies to improve conversion rates, reduce churn, and enhance brand engagement. Collaborated cross-functionally to scale campaigns and implement new technologies like AMP emails and referral programs.
Attention to DetailDigital StrategyCreative Problem SolvingMarketing ProgramsAnalytical SkillsStakeholder Management+53

Senior Email Marketing Manager

Oct 2020 – Jul 2021 · 9 mos

Attention to DetailDigital StrategyCreative Problem SolvingMarketing ProgramsAnalytical SkillsStakeholder Management+51

Angara e-commerce pvt. ltd.

3 roles

Manager - Email Marketing & Promotions

Promoted

Jun 2019 – Oct 2020 · 1 yr 4 mos

  • Managed and scaled the email marketing vertical, driving customer acquisition and retention through targeted campaigns. Implemented segmentation strategies to improve personalization and engagement, contributing to significant revenue growth. Led global expansion efforts across the UK, Canada, and Australia while enhancing marketing automation and campaign performance.
Attention to DetailDigital StrategyCreative Problem SolvingAnalytical SkillsStakeholder ManagementUser Experience (UX)+37

Assistant Manager - Email Marketing

Promoted

Jun 2017 – Jun 2019 · 2 yrs

  • Pioneered GDPR implementation, marketing automation, and data-driven strategies to uplift sales and customer engagement. Led key digital initiatives, including launching a new brand presence on social media and executing high-impact email marketing campaigns. Spearheaded market research for new business ventures and optimized cross-channel marketing efforts.
Attention to DetailDigital StrategyCreative Problem SolvingAnalytical SkillsUser Experience (UX)Luxury Brand Marketing+33

Business Development Associate

Jun 2016 – Jun 2017 · 1 yr

Attention to DetailDigital StrategyCreative Problem SolvingAnalytical SkillsUser Experience (UX)Luxury Brand Marketing+31

Arvind limited

Summer Intern

May 2015 – Jul 2015 · 2 mos · Ahmedabad Area, India

  • Technical summer training for 50 working days, completed an analysis project on consistency in whiteness in batch process.

Rendezvous iitdelhi

Event management & Hospitality Ac-Head

Oct 2014 – Jan 2014 · 3 mos

  • Managed three different performer teams ensuring systematic allocation of time slots for their preparation and sound check which also included handling their logistics and accommodation.
Email MarketingLead GenerationMarketing ManagementEvent Management

Google

Student Ambassador

Apr 2014 – Jul 2014 · 3 mos · New Delhi Area, India

  • Was selected as the top three finalist after a 3 month selection process in Google Student Ambassador (GSA) program.
Email Marketing

Tryst, iit delhi

Publicity Activity Head

Mar 2014 – Jan 2014 · 10 mos

  • Worked with a team of 8 members to shortlist around 1200 campus ambassadors across India.
  • Contributed in 25% increase in participants and 88% increase in fan page likes within two months.
Email MarketingLead GenerationMarketing ManagementEvent Management

Education

Indian Institute of Technology, Delhi

Bachelor’s Degree

Jan 2012 – Jan 2016

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