Kevin Hähnlein

CEO

Berlin, Berlin, Germany9 yrs experience

Highly StableAI Enabled

Key Highlights

Trilingual professional with a passion for communication.
Led go-to-market teams across EMEA and North America.
Expert in driving revenue growth for B2B tech companies.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on growth strategies.

Contact

kevin@productmarketingalliance.com LinkedIn

Skills

Core Skills

Go-to-market StrategyProduct MarketingRevenue & Profit GrowthB2b MarketingSales EnablementTechnical PresalesManagement ConsultingProject ManagementSocial Media MarketingSeo

Other Skills

Account ManagementAffiliate MarketingArtificial IntelligenceBusiness-to-Business (B2B)Community ManagementCompetitive IntelligenceConversational InterfacesCustomer JourneysDesign ThinkingEventmanagementGoogle AnalyticsLean StartupMerchandisingMicrosoft OfficeNew Business Development

About

Welcome to my bio 👋🏼 Here’s what you need to know about me: I get energized by solving problems and always pushing to be better – in sports and in business. I love competing, whether that’s doing triathlons or helping B2B tech companies stand out in competitive markets. I’ve led go-to-market teams across EMEA and North America, bringing a strategic and hands-on approach to dynamic scale-up environments and working closely with international enterprise clients. I’m trilingual and have a genuine passion for communication. I love working in international environments and building strong relationships with teams and clients across multiple markets. Outside of work, I stay active with running, cycling, swimming and enjoy spending time with my family. I’m always up for a conversation about products, services or business challenges – or just to talk about sports. Let’s connect!

Experience

Staffbase

Principal, Strategic Advisory

Sep 2025 – Present · 6 mos · London Area, United Kingdom

Haiilo

2 roles

Head of Growth, North America

Jan 2024 – Aug 2025 · 1 yr 7 mos

Responsible for driving Haiilo’s success in the North American market, owning and executing the Go-to-market and partnerships strategy to maximize growth, revenue, and market penetration.
Go-to-Market Strategy
Sales Enablement & Solution Consulting
Key Account Relationships
Partnerships and Alliances
Thought-leadership and Product Evangelism

Partner ManagementSales EnablementAccount ManagementGo-to-Market StrategyRevenue & Profit Growth

Head of Product Marketing

Aug 2021 – Dec 2023 · 2 yrs 4 mos

Built a high-performing product marketing team that inspired enthusiasm about our product suite in both internal and external stakeholders and enabled our Go-To-Market organization to be more credible and successful.
Strategic positioning & messaging
Product suite go-to-market strategy
Product lifecycle management
Competitive intelligence & win-loss analysis
Sales enablement
Analyst relations

B2B MarketingSoftware as a Service (SaaS)New Business DevelopmentBusiness-to-Business (B2B)Product Marketing

Product marketing alliance

Product Marketing Leader & Speaker

Apr 2022 – Present · 3 yrs 11 mos · London, England, United Kingdom

The Product Marketing Leaders Fellowship is empowering the product marketing leaders of today to become the C-suiters of tomorrow.

Sales EnablementPositioning (Marketing)Competitive IntelligenceGo-to-Market StrategyProduct Marketing

Unily

Senior Solutions Engineer

Oct 2020 – Jul 2021 · 9 mos · London, England, United Kingdom

Senior Solutions Engineer delivering PoC evaluation and development, answering RFPs, and developing marketing collateral. Product evangelist and public speaker at conferences, growing Unily's brand awareness in the German-speaking market.

Technical PresalesSalesSales EnablementProduct DemonstrationPresales

T-systems multimedia solutions gmbh

3 roles

Senior Consultant

Promoted

Jan 2020 – Oct 2020 · 9 mos

Taking responsibilities in driving portfolio development, managing partnerships with vendors and leading enterprise customer projects.

Partner ManagementDesign ThinkingProject ManagementLean StartupManagement Consulting

Consultant

Oct 2018 – Dec 2019 · 1 yr 2 mos

Strategic consulting for Digital Workplace technologies and New Work culture, working with a wide range of Intranet and Collaboration solutions and methods like Design Thinking or Lean Workplace.

Working Student & Thesis

Oct 2016 – Sep 2018 · 1 yr 11 mos

Thesis: "Pathology of political opinion-forming under influences of Artificial Intelligence".
Intermediaries such as social media platforms are the primary source of political news and issues for more and more citizens. Political discussions and the acquisition of information are thus increasingly taking place on platforms that allow citizens to automatically select and distribute news that is controlled by algorithms and artificial intelligence.

Konrad adenauer stiftung

Transnational Research Intern USA

Apr 2016 – May 2016 · 1 mo · Washington D.C.

Established a considerable network to research institutions such as universities and think tanks in Washington, DC. Focused on providing service and know-how-intermediation in transatlantic issues for target groups from politics, business, science and technology.

Inside sports media gmbh

Head of Marketing

Aug 2015 – Jul 2019 · 3 yrs 11 mos · Munich, Bavaria, Germany

Built the brand and startup basketball.de from ground up, responsible for Social Media Marketing, Analytics, SEO, SEA, Events, Networking, and Merchandising.

SEOCommunity ManagementMerchandisingAffiliate MarketingSocial Media Marketing

Süddeutsche zeitung

Digital Marketing Intern

Feb 2015 – May 2015 · 3 mos · Munich

Deep dived into the digital marketing of "SZ Digital" managing tasks within SAP CRM, Website, CMS E-Commerce, E-Mail Marketing, Events and Social Media campaigns.