Aug 2023 – Present · 2 yrs 7 mos · Newburyport, Massachusetts, United States · Remote

• TACK is a go-to-market community and consulting firm helping startups and scaleups match how they go-to-market to how people buy. We modernize how businesses go-to-market to create, capture, and convert demand into revenue.
• Companies like Commsor, ZoomInfo, Swoogo, Coursera, Aiven, CloudBees, Audette, Navattic, and more partner with TACK to evolve how they go-to-market using a People-first GTM approach.
• Its mission is to match how companies go-to-market to how people buy by making every experience and interaction with a business more human.
• TACK Insider is a community for marketers looking to learn how to become go-to-market leader. Members learn how to use seven different growth strategies that are all part of the People-first GTM Model. The membership and community comes with hundreds of resources, weekly masterclasses, and personalized coaching.
• TACK GTM is an on-demand go-to-market services and consulting firm specializing in People-first GTM strategies and services that grow pipeline and revenue. We partner with CEOs, Founders, and Marketing Leaders to design and deploy People-first GTM strategies.
• Chart your go-to-market with TACK.

Apr 2022 – Jul 2023 · 1 yr 3 mos · Massachusetts, United States

• Airmeet helps marketers book more meetings and create pipeline faster using premium webinars and online events.
• Airmeet's Event Experience Cloud is an all-in-one premium webinar and event platform helping B2B businesses generate more pipeline and revenue.
• I lead Airmeet’s global marketing team and are working to advance the event-led growth movement.

Jun 2020 – Present · 5 yrs 9 mos · Boston, Massachusetts, United States

• The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Jan 2019 – Mar 2022 · 3 yrs 2 mos · Boston, Massachusetts

• Content and community are key ingredients to accelerating a business's revenue, delivering more customer value, and building an enduring brand.
• My team's partner with Drift's marketing, sales, and customers success teams to develop the right content, programs, and experiences to accelerate revenue, deliver more value to our customers, and grow Drift’s brand.
• Get your 100% free Drift Insider account. https://www.drift.com/insider/
• Check out a couple of Drift's newest digital books. https://www.drift.com/books/
• The Conversational Marketing Blueprint: https://www.drift.com/books/conversational-marketing-blueprint/
• The Guide to Conversational ABM: https://www.drift.com/books/conversational-abm/
• Learn something new on Drift's blog: https://www.drift.com/blog/

Dec 2017 – Dec 2018 · 1 yr

• I was the VP of Marketing and founder of HubSpot Academy.
• HubSpot Academy is a global learning community and platform with millions of people in more than 200 countries.
• It’s a tremendous growth driver of demand and interest - signing up and certifying tens of thousands of new HubSot users and community members every month.
• We focused on converting free users into software revenue and helped retain and grow that revenue by building onboarding, expansion, and community programs.
• I had the honor and privilege to lead a team of extremely passionate, motivated, and intelligent people.
• HubSpot Academy's purpose is to educate and inspire people so that we, together, transform the way the world does business.
• We created content and education to teach people the inbound methodology and how to use the HubSpot platform to grow their business.

May 2012 – Nov 2017 · 5 yrs 6 mos

• HubSpot Academy was launched in May 2012 after running it as an experiment for 18 months.
• I was responsible for creating the Inbound Methodology with Brain Halligan and Dharmesh Shah.
• I updated the original methodology in early 2018 to HubSpot's new Inbound flywheel model.
• We created content and education to teach people the inbound methodology and how to use the HubSpot platform to grow their business.
• HubSpot Academy's purpose is to educate and inspire people so that we, together, transform the way the world does business.

Jul 2011 – Apr 2012 · 9 mos

• I was a Senior Inbound Marketing Consultant at HubSpot. I worked with B2B and B2C businesses helping them create, execute, and measure their inbound marketing goals and strategies.

Jun 2010 – Jul 2011 · 1 yr 1 mo

• I joined HubSpot as an Inbound Marketing Consultant. I trained businesses how to use HubSpot to get found, convert leads, close leads into customers, and analyze their results.

Dec 2009 – May 2010 · 5 mos

• I was responsible for email marketing campaigns, building prospect and customer databases, social media, inbound marketing, lead generation, the website, and helped create new products and services.

Mar 2009 – Dec 2009 · 9 mos

• I managed a team of market research analysts that created and maintained a library of more than 850 Fortune 1000 and Global 500 company profiles.
• I was responsible for all inbound marketing activities, SEO, social media, and marketing campaigns.

Feb 2008 – Feb 2009 · 1 yr

• I performed research on Fortune 1000 companies which included investigating their technology implementations, org charts, budgets, financials, and operating models.