Jul 2023 – Nov 2024 · 1 yr 4 mos · Newark, New Jersey, United States · Hybrid

Sep 2022 – Jan 2023 · 4 mos · New York, United States

Oct 2020 – Oct 2022 · 2 yrs

Oct 2019 – Oct 2020 · 1 yr

Jan 2018 – Dec 2019 · 1 yr 11 mos · Burbank, California

Jul 2016 – Jun 2018 · 1 yr 11 mos · Atlanta Metropolitan Area

Oct 2015 – Jun 2016 · 8 mos · Greater Atlanta Area

• Product lead and evangelist for web and mobile app optimization and testing geared towards growing our audience, increasing engagement and creating a best-in class experience for our consumers through data-driven decisions
• Led the development of CRM strategy for audience targeting and messaging across Autotrader and Kelly Blue Book for personalization efforts
• Led cross-functional team in the development and execution of our product roadmap, setting goals and targets
• A key component of our optimization program is defining and monitoring core KPIs and optimizing our funnels on a weekly basis. Tools used include Omniture, MicroStrategy and App Annie.
• Led launch of content syndication web and mobile product beginning with 30+ corporate partners geared towards SEO and user acquisition
• Led efforts in planning, designing and implementing A/B and Multivariate test into production environment
• Manages website and mobile experience in an agile environment working closely with UX, Analytics and development
• teams
• Assessed competitive environment, customer and product metrics to determine right feature set to drive engagement and develop innovative optimization opportunities

Jun 2015 – Sep 2015 · 3 mos

• Technical Skills Include: Omniture, Foresee, eMarketer, Qualtrics, App Annie, Tapestry, ComScore, Business Intelli-gence, Adobe Creative Cloud, SEM Rush
• Responsible for Managing projects across all digital platforms (Desktop, iPhone, Android and Windows) through full lifecycle under aggressive timelines
• Managed social marketing platform analytics (i.e Facebook, Google+, Twitter) and product integration of social fea-tures
• Tracked daily content and marketing promotions to determine success and/or failure, in order to better understand con-sumer behavior
• Recommends, develops, and applies market research techniques to assess the optimization opportunities and usability of mobile and web products
• Gathers, analyzes and presents qualitative/ quantitative data to provide strategic insight on digital products, consumer behavior and industry trends
• Conducts competitive analyses to identify key differentiators and make actionable recommendations
• Performed competitive analysis of Broadcast/ Digital Industry for senior management, including CEO and TV/ Product Presidents to isolate opportunities in OTT and advertising sectors

Oct 2014 – Jun 2015 · 8 mos

• Technical Skills Include: Innotas, SEMRUSH, Drupal, JIRA, SCRUM/ Kanban, LucidCharts, Omniture
• Responsible for working with agile web team through the SDLC and the launch of sponsored product features
• Worked with Web, Content, Ad Sales and Yield Teams to optimize revenue on our O&O properties through product discovery and development of product campaigns, impression goal setting and building out dashboards for pacing and reporting through Omniture, Site Catalyst
• Worked with marketing team to develop strategy for $2M product campaign across multiple social media platforms
• Worked directly with senior management and key stakeholders, including COO of Product and Technology, to develop strategy for digital operations during organization wide agile transformation
• Assessed potential business partners and acquisition opportunities including performing comprehensive analysis of 5-10 companies and assessed potential business models to increase revenue on our digital products
• Worked with cross-functional video product team and multiple external vendors to coordinate on-going TV Everywhere product integration projects
• Worked with Web product team to gather product business requirements and manage vendor research and selection for $4.1M digital sponsorship campaign

Jul 2014 – Jun 2015 · 11 mos

• Technical skills include: Google Docs, SmartSheet, JIRA and LucidCharts
• Managed the project portfolio and performance across all business units while working closely with finance to ensure accurate forecasting and financial goals are met.
• Managed the effective use of our Portfolio system (Innotas) and tools by designing and delivering user training and support as well as maintaining up to date training material
• Monitored/ Analyzed Enterprise project portfolio performance data against budgets, plans and schedules through preparation of monthly Capital Expenditure reports
• Developed process improvements around existing EPMO processes as well as assisting in the development and deployment of new enterprise processes and procedures to improve operational efficiency
• Managed the maintenance of Portfolio Systems, including coordinating with system support regarding necessary feature changes and upgrades
• Managed a historical database of project timeframes and estimates to improve the estimation/budgeting process for future projects

Jan 2014 – Jul 2014 · 6 mos

• Performed data gathering, root cause analysis and performance trending in order to develop appropriate process control change
• Coordinated the integration of multiple projects and programs, provided data, analyzed and reported to program managers
• Collaboratively worked with Program Manager in the development of the 2014 interlocking program roadmap for $2 million dollar systems integration initiative, which provided visibility of 2014
• Collaboratively worked with Project Manager and Enterprise Program Management VP in the development and execution of the company-wide process improvement initiative to improve operational efficiency across the company
• Administered the analysis, simplification and documentation of over 50 company processes to identify defects and develop solutions that improve delivery, eliminate causes and achieve cost savings
• Identified over $70,000 of non-capitalized project cost un-reported on the financial balance sheet, which provided visibility for necessary controls needed