Jan 2022 – Present · 4 yrs 2 mos

• First exclusive investment club using eco-friendly art NFTs to finance women with impact projects.
• We are the intersection of Art, Technology, Diversity, and the Environment.
• Join our DAO investment club now!

Apr 2020 – Jan 2020 · 9 mos

• Merk en communicatiestrategie vanaf nul opgebouwd voor een internationale non-profit.
• Binnen 6 weken een volledig remote marketingteam (20+) opgezet en getraind.
• Processen ingericht voor structurele samenwerking en merkconsistentie.
• Online aanwezigheid versterkt: Instagram gegroeid van 6.000 naar 12.500 volgers in enkele maanden.
• Resultaat: sterk merk neergezet dat brede zichtbaarheid en partnerschappen aantrok.
• Covaid Africa is a multinational movement of change-makers who are committed to doing good. Together in collaboration with Doctors Without Borders, we combat the spread of COVID-19 through fundraising to provide medical support and resources in Africa.

Jan 2020 – Jan 2021 · 1 yr

• Verantwoordelijk voor de internationale positionering en merkimplementatie van Harbour.Space.
• Vertaalde de merkidentiteit succesvol naar de Aziatische markt en begeleidde de opening van de universiteit in Bangkok.
• Coördineerde samenwerking tussen internationale teams en partners, waarbij merkconsistentie werd gewaarborgd.
• Resultaat: >400 hoogwaardige studentaanmeldingen in 2 weken via campagne, met sterke merkadoptie in nieuwe markt.

Jan 2019 – Present · 7 yrs 2 mos

• Validated problems flagged by civil servants, focussed on AR/VR for building permit requests. Matched these challenges with 3 startups that can provide a solution. Mentored civil servants and startups to co-create the best possible outcome.

Jan 2019 – Jan 2020 · 1 yr

• We are a boutique digital growth firm with the mission of becoming the first point of contact for digital challenges and the most trustworthy business in the industry. Our Engagement Teams facilitate digital growth with more than 200 projects worldwide - from Fortune 50 companies to SME’s, to high-growth startups.
• We work with passion and a commitment to our shared values. It is our joint task to make it possible for people to find useful and relevant information that inspires, broadens their horizons and adds value to their daily lives.
• Our Core Competencies:
• Enabling Digital Growth
• Search Engine Optimization (SEO)
• Search Engine Advertising (SEA)
• Conversion Optimization
• Amazon Advertising (SEO + SEA)
• Google Analytics
• A small, highly-skilled, diverse and international team of 40+ professionals makes this possible. Our team members are native speakers of English, German, Spanish, Russian, Italian, Portuguese, French, Hungarian, Polish and Swedish. We currently have offices in New York, Vienna and Madrid.

Jan 2019 – Jan 2020 · 1 yr

• Led team of four overseeing all aspects of SEO and voice search strategy for Red Bull. Generated €106K upsells in 6 months across e-commerce, country specific domains and headquarters.

Jan 2019 – Jan 2019 · 0 mo

• Facilitated growth hacking introduction workshops and ideation sessions to design omnichannel experiments. Executed and conducted these experiments during intense 3 week sprints. Promoted the growth hacking way of working and included other departments in the process.

Jan 2018 – Jan 2019 · 1 yr

• Realizing growth is the most important yet most challenging task for many businesses today.
• We are a team of (former) startup founders, tech pioneers and seasoned strategy consultants. We deliver strategic innovation, but we approach it the startup way: with getting our hands dirty, validating new strategies hands-on by building and testing MVPs directly with your team and customers. We help you sail the waves of the digital transformation. We know all about the latest advancements in marketing tech, automation and AI, and introduce a shapeshifting new mindset in your organization.
• Projects include:
• FrieslandCampina
• Facilitated several ideation sessions to design omnichannel experiments. Executed and conducted these experiments during multiple intense agile sprints of 3 weeks each. Promoted the growth hacking way of working and contagiously ‘infected’ other brands and departments. Realised 10% of a yearly target in 2 days.
• Natuurmonumenten
• Facilitated growth hacking introduction workshops and ideation sessions to design omnichannel experiments. Executed and conducted these experiments during intense 3 week sprints. Promoted the growth hacking way of working and included other departments in the process.
• TVM
• Facilitated growth hacking introduction workshops and ideation sessions to design omnichannel experiments. Developed and scaled 5+ MVP's with a cross-functional growth team. Defined a digital strategy and roadmap to support future growth. Trained the growth team and embedded agile & lean-startup thinking within the organisation.
• VanDerEng
• Led various strategy workshops and defined a digital strategy and roadmap to support future growth.
• Holmatro
• Facilitated a social selling workshop for sales managers. We divided the group into 8 teams, with each their own niche market. Results ranged from 100+ relevant new leads in just one week to new distributors in hard to reach countries.

Jan 2018 – Jan 2019 · 1 yr

• Facilitated several ideation sessions to design omnichannel experiments. Executed and conducted these experiments during multiple intense agile sprints of 3 weeks each. Promoted the growth hacking way of working and contagiously ‘infected’ other brands and departments. Realised 10% of a yearly target in 2 days.

Jan 2018 – Jan 2018 · 0 mo

• Implemented churn prediction models (machine learning) to identify key indicators in the booking process that might lead to a cancellation. Applied growth hacking techniques to optimise these steps in the process and decreasing the cancellation rate. Co-ordinated 8 websites to be GDPR compliant.

Jan 2018 – Jan 2018 · 0 mo

• Facilitated growth hacking introduction workshops and ideation sessions to design omnichannel experiments. Developed and scaled 5+ MVPs with a cross-functional growth team. Defined digital strategy and roadmap to support future growth. Trained the growth team and embedded agile & lean-startup thinking within the organisation.

Jan 2017 – Present · 9 yrs 2 mos

• I provide startups and scale-ups data-driven insights about their customer's behaviour and show them how to improve their products and services in order to expand their business without loosing their brand identity. Both on a strategical and operational level. In the process, I apply growth hacking techniques, including Artificial Intelligence and machine learning.
• Customers include:
• Seats2Meet
• Implemented churn prediction models (machine learning) to identify key indicators in the booking process that might lead to a cancellation. Applied growth hacking techniques to optimise these steps in the process and decreasing the cancellation rate. Co-ordinated 8 websites to be GDPR compliant.
• Municipality of The Hague - Startup In Residence (SIR) Program
• Validated problems flagged by civil servants, focussed on AR/VR for building permit requests. Matched these challenges with 3 startups that can provide a solution. Mentored civil servants and startups to co-create the best possible outcome.
• Time Space
• Consulted and mentored the founders of Time Space in order to increase the use of there services and upscale their business.
• The Water Channel
• Consulted on the redesign and use of the platform while taking a customer-centric approach.
• BrainCaps
• Consulted and challenged the founder of BrainCaps in order to upscale the business. Both on a strategical and operational level.
• Auverture
• Applied various growth hacking skills in order to grow the online presence of Auverture. Initially focussing on unique site visitors to ultimately increase the number of conversions.
• Increased unique visitors with +568% in the first 3 weeks, using a variety of tools including Facebook, Google Adwords, Instagram, Pinterest, webchat, bots and many more. Analysed the data from various experiments. Upscaled and automated the top-performing projects to further grow the website.

Jan 2017 – Jan 2017 · 0 mo · The Randstad, Netherlands

• Applied various growth hacking skills in order to grow the online presence of Auverture. Initially focussing on unique site visitors to ultimately increase the number of conversions.
• Increased unique visitors with +568% in the first 3 weeks, using a variety of tools including Facebook, Google Adwords, Instagram, Pinterest, webchat, bots and many more. Analysed the data from various experiments. Upscaled and automated the top-performing projects to further grow the website.

Jan 2015 – Jan 2017 · 2 yrs

• Managed 200+ international advertising accounts, selling communication concepts with a targeted revenue increase of 20% through both acquisition and long-term customer relations. Set up yearly sales budget and analyse and report sales figures on a regular base while developing new solutions to increase sales. Increase individual sales and subscription numbers through various marketing activities such as brand-collaborations, in-store placement and trade fair attendance.
• Tasks included:
• customer relations
• selling communication concepts
• reporting of sales figures
• sales analysis
• set up yearly sales budget
• acquisition
• establish collaborations
• trade fair management
• executing marketing activities
• increasing individual sales and subscription numbers
• manage magazine order of contents

Jan 2014 – Jan 2015 · 1 yr

• Co-ordinated events, selling magazine subscriptions and merchandise (increased merchandise sales by +150%). Translated articles from Dutch to English for international publications. Edited blog articles for online publication and updated online information regarding dive centres worldwide.

Jan 2014 – Jan 2015 · 1 yr

• KJ Business Software sells ERP systems for venues, catering services and event organisers.
• Set up the marketing department, focussing on social media and website management, e-mail marketing and cold acquisition (reached 10% conversion on cold acquisition). Researched new potential markets and prepared leads for sales meetings. Reported sales figures periodically, advised on how to optimise the sales process and how to streamline marketing and sales. Managed the firm's recruitment process from candidate selection to training.

Jan 2012 – Jan 2014 · 2 yrs

• Facilitated the Business Solution Managers for the UK, Ireland, Spain, Portugal, France, Italy, Greece and the Benelux. Analysed and reported monthly sales figures, and set up the yearly sales budget. Forecasted sales and stock levels monthly. Executed various marketing activities such as managing the social media and website, organising trade fair attendance and point of sale improvements. Took care of the customer service (B2B and B2C) and co-ordinated in European testing for the Quality Control department. Streamlined processes and trained new employees.

Jan 2010 – Jan 2011 · 1 yr · Breda, North Brabant, Netherlands

• Managed the international sales accounts and taking care of everything from customer relations and order management until logistics and credit administration. Achieved a +40% sales increase on top of the budget each month. Introduced the Incoterms2010 companywide and prepared the company strategic export plan to optimise and streamline processes.

Jan 2009 – Jan 2009 · 0 mo

• Researched and advised on the export potential for a luxury tea brand: Legends of Tea. Focussed on European markets, which resulted in a strategic plan on high potential areas and market entry in Sweden and the United Kingdom.