Jan 2021 – Jan 2022 · 1 yr

• Investments include:
• Emitrr (~$3M ARR, building AI agents for healthcare businesses)
• BusinessonBot (YC-backed, ~$2M ARR, making AI agents for all customer interactions)
• Taqanal Energy (cleantech, ex-motorola team building next gen battery tech)

Sep 2017 – Present · 8 yrs 6 mos · India · Remote

• Responsible for managing lead acquisition for a growing portfolio of products via performance marketing ($4M annual spend), ABM, Outbound and SEO. Responsible for usually 40-50% of the new business acquisition pipeline. More than 50% focus on US region.
• Performance marketing: Worked with Google ads, Linkedin ads, Bing, Meta, Xing primarily to run multi-location campaigns and manage ad copies, landing pages, campaign strategy and ROAS optimization. Managed a $3.6M ad spend (>50% in US), generating ~1000 high intent leads and ~30 opps a month with a ~1.6x ROAS.
• ABM: Worked with Rollworks, Linkedin, Phantombuster, Outreach.io, Apollo.io, BuiltWith, G2 Intent to identify and target top accounts of interest (~1300+ accounts), primarily focused on US, built messaging hook and content strategy to drive warm leads into the funnel achieving a 61% account reach and a 5% signup rate. Additionally, leveraged Linkedin message ads + Email to promote CRO workshops/AI optimization with precise segmentation to produce opps upwards of $50K+ in US West (Muck Rack, Descartes).
• Outbound: Worked with Amplemarket, Orum, Zoominfo, CommonRoom, Revenoid to build outbound strategies to target ideal accounts with the US, EMEA and APAC SDRs & AEs, while keeping podwise targets in mind. Worked with 300 target accounts per rep per quarter.
• SEO: Worked with Ahrefs, Google Search Console, GA to build pillar pages and supporting hub blog articles to dominate search rankings for multiple keyword categories. Managed on-page and off-page SEO.
• CRO: Used VWO to track observations, build hypothesis and run experiments across our landing pages.
• Others: Google Tag Manager, Wordpress, SFDC, Tableau, Google Sheets

Jan 2017 – Present · 9 yrs 2 mos · United States

• Performance, SEO and outbound marketing consultant to mid-size/enterprise companies in SaaS domain helping clients like Adpushup.com, Blogvault.com, iZooto.com, Xoxoday.com, VWO.com etc helping them generate opps and pipeline for the US region.

May 2015 – Dec 2017 · 2 yrs 7 mos · New Delhi Area, India

• Building a way for sales teams to use document intelligence to close more deals. Bootstrapped to 200+ users and shortlisted by YCombinator but didn't convert.

Nov 2012 – May 2015 · 2 yrs 6 mos · Gurgaon, India

• Consulted leading clients & agencies on media planning and execution to achieve direct response/brand awareness goals. Managed $10M+ in annual media spends across clients in multiple industry verticals like F&B, Auto, Govt and Education.

Mar 2012 – Oct 2012 · 7 mos · New Delhi Area, India

• Handled marketing, sales and business development for startups in cleantech domain.

Oct 2009 – Feb 2012 · 2 yrs 4 mos · New Delhi Area, India

• Possibly India's first fuel cell company trying to solve the problem of clean remote power backup for telecom towers. Later pivoted to building India's first commercial power theft detection platform using AI.

May 2009 – Nov 2009 · 6 mos · Ahmedabad Area, India

• Selected by MNRE as one of 13 EIRs from India to kickstart renewable energy ventures.