Jul 2020 – Oct 2025 · 5 yrs 3 mos

• Ran marketing across the Cognism Group, responsible for multiple territories and brands. Scaled from 3M to over 80M+ and growing, delivering consistent marketing revenue overachievement. A technical marketer, with a deep understanding of content marketing, demand generation and SEO. Scaled teams from 3 to 40 and been the first commercial hire. Built teams that are measured on revenue and can deliver predictable growth through marketing. Successfully transitioned Cognism from a traditional lead generation model to a demand first approach delivering record revenue and pipeline quarters for 6+ years.

May 2019 – Jul 2020 · 1 yr 2 mos

• Since starting at Cognism I have been responsible for scaling marketing attributed revenue by 240% in 6 months, building a repeatable and scalable marketing revenue engine which in 2019 saw Cognism go from 2.5M to 7M in ARR. In conjunction with this scale, I have driven large efficiency gains within marketing, reducing the CPA from over $3500.00, to under $900.00, by building out new channels for customer acquisition and refining and optimising existing channels.

Mar 2018 – May 2019 · 1 yr 2 mos · London, United Kingdom

• Own and run the marketing strategy and function at Juro. Including the design, implementation, and reporting on all campaigns.
• Manage all demand generation efforts at Juro, including direct line management of our two Business Development Representatives.
• Conduct weekly demand generation sprints, building out the businesses pipeline of both inbound and outbound leads.
• Focus on being data-driven and experiments led, aiming to prove out scalable and repeatable channels. Take a MVP approach to all activities.
• Emphasis on driving growth through an inbound first, content-led strategy.
• Delivered website traffic growth of over 300% since starting in role and delivering a consistent month on month increase in leads.
• Implemented the marketing tech stack, including the use of HubSpot, Zoom, ahrefs, Hootsuite and SalesLoft.
• Develop and deliver on the companies events strategy, including owned and sponsored events and a regular series of webinars.
• Actively manage, plan and implement the companies event strategy.
• Juro is a startup so I can also be seen designing marketing assets in Sketch, implementing basic code, and video editing.

Jun 2017 – Mar 2018 · 9 mos · London, United Kingdom

• Senior Marketing Executive focused on acquisition marketing for small and medium law firms. Played an integral role in award winning 'Good Enough' campaign (Awarded B2B Integrated Campaign Strategy of the Year at the DRUM Marketing Awards and shortlisted for the Marketing Society Excellence Award)
• Executing complex customer acquisition marketing campaigns for a portfolio of online and SaaS products
• Multi-channel management including paid social (LinkedIn and Facebook), digital display ads, Google AdWords, paid search, print advertising, direct mail, events, webinars, blogs and email
• Proficient user of marketing automation tool Eloqua, responsible for creating a number of fully automated campaigns across multiple products and audience segments
• Driving and nurturing leads throughout marketing and sales funnel to improve conversions and re-engage inactive leads
• Managing great working relationships with external agencies on campaign strategy, creative, messaging and media buying
• Creating and distributing targeted and engaging campaign content, turning strategy and vision into storytelling that resonates with the audience
• Monitoring website performance and acquisition campaigns through Google Analytics
• Budget setting and implementation across the team, creating phasing reports to ensure accuracy of spend

May 2016 – Jun 2017 · 1 yr 1 mo · London, United Kingdom

• Marketing Executive at Thomson Reuters Legal UK & Ireland.
• KEY SKILLS:
• Content creation in a range of formats including: videos, reports, surveys, webinars, and newsletters.
• End to end campaign execution, management and review.
• Results driven, with an emphasis on the delivery and improvement of campaigns.
• Lead generation across a number of products and services, with a focus on the customer experience and journey.
• Analytical approach to campaign improvement, design and reporting.
• Innovative, with the confidence to take the initiative to execute on plans.
• Strong communicator, with the ability to build good working relationships across a broad range of stakeholders internally and externally (customers, industry thought leaders, in-house design team, editorial, strategy heads, sales and other marketing teams and functions).
• Understanding, knowledge, and engagement with key industry trends, leveraging this to optimize customer engagement and leads.
• Knowledgeable user of multiple email automation tools, with a B2B Masters from Eloqua University.
• Multi-channel focused, employing the use of social media, webinars, events, advertising and email within campaigns.
• Team player with a proven collaborative approach to work and projects.
• Experienced copywriter and editor, with an eye for detail and an aptitude for creating messaging that will engage the customer.
• Proficient user of a wide range of systems including: Excel, PowerPoint, Word, Bloomberg, Quark Express Pure 360, Adestra, CRM, SAP and Eloqua.
• ACHIEVEMENTS
• CIM Level 4 Certificate in Professional Marketing: Distinction
• B2B Masters (Eloqua University).
• Q2 performance award (Thomson Reuters, 2016).
• Annual 2016 Marketing Award (Thomson Reuters, 2016).

Aug 2013 – May 2016 · 2 yrs 9 mos · London, United Kingdom

• As a Marketing Executive at LatinNews, my main responsibilities were:
• Create and edit all marketing collateral, including promotional materials, presentations, website content, internal communications and email content
• Sole responsibility for managing and developing the company’s digital marketing strategy, closely monitoring performance. Resulting in a large increase in lead generation and client retention
• Maintain and update the company website regularly, including overseeing, and producing a modernisation of all marketing content and pages
• Organise and run all media and reciprocal partnerships, aimed at increasing SEO and brand awareness
• Create, implement, and monitor operational marketing plans that align with company objectives, ensuring customer needs and the customer experience are always the focus
• Develop and implement all the company’s marketing campaigns with a focus on direct marketing, and an emphasis on monitoring and tracking the outcomes of campaigns to ensure ROI targets are met
• Regularly attend corporate events, raising brand awareness through strategic partnerships
• Conduct regular industry and competitor research, and alter the company's marketing strategy and plans accordingly
• Assist in the production and proof reading of the monthly, daily, and weekly newsletters on Quark Express software, working closely with the editorial and design teams, working to tight deadlines
• Manage and update the companies CRM Microsoft Dynamics database
• Skills gained: Digital marketing, loyalty marketing, direct marketing, online marketing, communications, administration, organisation, production, editorial, copy writing, Spanish and a proficiency on a wide range of systems: Excel, Office, PowerPoint, Word, Bloomberg, Quark Express, Pure 360, and CRM.

Mar 2012 – Jul 2013 · 1 yr 4 mos

• 1of only 20
• The role of Student Ambassador, required that I provide an insight into what Loughborough University could offer prospective students, giving informed tours of the University campus, answering questions, and also being responsible for delivering presentations and talks at schools. Skills gained: Public Speaking, leadership, sales, communication and organization.