Kristin Russel — CEO
With more than twenty-five years of experience across healthcare technology, SaaS, and digital transformation, I lead enterprise growth at the intersection of AI, brand, and revenue. I have scaled global businesses from early stage through multi-billion-dollar platforms, integrating acquisitions, launching category-defining products, and building modern go-to-market engines that drive measurable enterprise value. As Chief Marketing Officer at symplr, I oversee the full commercial marketing portfolio, including brand, product and solutions marketing, communications, demand generation, marketing operations, and industry strategy. I partner closely with the board, CEO, and CRO to align growth strategy with operational execution, strengthen market positioning, and accelerate pipeline efficiency. My work has spanned platform transformation, multi-product integration, and enterprise narrative development across complex health systems. Previously, I founded and scaled a technology company in Europe before its acquisition by ING Bank. I have held senior leadership roles at Humana, Cerner, and Omnicell, leading cloud and SaaS expansion, enterprise rebrands, and global GTM transformation initiatives. I am energized by building durable growth in complex markets, aligning strategy with execution, and developing high-performing teams. I bring the discipline of a revenue operator, the perspective of a founder, and the long-term mindset required to scale enterprise platforms.
Stackforce AI infers this person is a SaaS and Healthcare marketing executive with extensive experience in B2B growth strategies.
Location: San Francisco, California, United States
Experience: 30 yrs 5 mos
Skills
- Marketing Strategy
- Demand Generation
- Brand Strategy
- Go-to-market Strategy
- Go-to-market Execution
- Product Marketing
- Marketing
- Business Development
- Product Development
Career Highlights
- Over 25 years in healthcare technology and SaaS.
- Led multi-billion-dollar platform transformations.
- Advocate for women in leadership roles.
Work Experience
Fast Company Executive Board
Board Member (1 yr 11 mos)
symplr
Chief Marketing Officer (4 yrs 9 mos)
Quest Analytics, LLC
Chief Marketing Officer (1 yr 4 mos)
Carrot Inc.
Senior Vice President Marketing (11 mos)
Humana
Vice President Marketing & Strategic Alliances, Transcend Insights (3 yrs 9 mos)
Omnicell
Senior Director North American Marketing (3 yrs 9 mos)
Senior Product Director (2 yrs 10 mos)
Cerner Corporation
Director Client Experience (3 yrs 1 mo)
Anachron
CEO & Founder (5 yrs 3 mos)
Novell (Cambridge Technology Partners)
Engagement Partner | Senior Consultant (2 yrs 3 mos)
Alpha Phi International Fraternity
Founding President, Alpha Phi McMaster Theta Omicron Chapter (2 yrs 8 mos)
Education
Fine and Studio Arts Management at Stanford University
MBA at Rennes School of Business
MPA at Carleton University
Honors BA at McMaster University
