Richard Taylor

Product Marketing Manager

London, United Kingdom30 yrs 10 mos experience
Highly Stable

Key Highlights

  • Over 25 years of IT industry experience.
  • Led EMEA Displays Product Marketing at Dell Technologies.
  • Expert in sales and marketing strategies for consumer electronics.
Stackforce AI infers this person is a seasoned professional in B2B consumer electronics sales and marketing.

Contact

Skills

Core Skills

Product MarketingSales ManagementProduct ManagementSales StrategySales And MarketingBusiness DevelopmentAccount ManagementChannel Management

Other Skills

AccessoriesB2BBusiness ManagementChannelChannel PartnersConsumer ElectronicsConsumer ProductsCustomer EngagementDirect SalesDistributorsExhibition StandsGo-to-market StrategyInterpersonal SkillsKey Account ManagementLCD

About

I have more than 25 year's experience within the IT industry, covering the sales and marketing of computer hardware, accessories and services through Direct and Indirect routes to market. I have spent the last 15 years at Dell Technologies leading the EMEA Displays Product Market Team.

Experience

30 yrs 10 mos
Total Experience
4 yrs 4 mos
Average Tenure
--
Current Experience

Dell technologies

3 roles

Product Marketing Lead - Dell Displays EMEA

Promoted

Nov 2014Dec 2024 · 10 yrs 1 mo

  • Leading the Product Marketing team responsible for Dell's Display business across EMEA. Held accountable for product lifecycle management, marketing programs, messaging, enablement, events, category strategy, pricing, P&L and market share growth
  • Products include: Desktop Monitors, Meeting Room Solutions including Large Format Displays, Conferencing, Monitor Stands, Mounts & Security products.
Sales ManagementSales EnablementProduct Launch PlanningPresentation SkillsCustomer EngagementSoft Skills+8

EMEA Product Manager: Dell Display Products

Promoted

Jul 2010Oct 2014 · 4 yrs 3 mos

  • Responsible for the lifecycle and sales and marketing strategy for Dell's entire desktop monitor products within the EMEA Consumer and Commercial space.
Presentation SkillsCustomer EngagementConsumer ProductsSales PresentationsInterpersonal SkillsStrategic Planning+4

EMEA Product Marketing Manager

Nov 2009Jul 2010 · 8 mos

  • I was responsible for driving the sales and marketing of a number of product categories within Dell's consumer electronics and accessories business, including Monitors and Projectors, across EMEA through all channels, both direct and indirect.
Presentation SkillsCustomer EngagementConsumer ProductsSales PresentationsInterpersonal SkillsStrategic Planning+4

Hewlett-packard

Consumer PC Category Manager - Attach

Mar 2007May 2009 · 2 yrs 2 mos

  • Working for EMEA operations, I was responsible for the initial launch and the ongoing management of Hewlett-Packard’s consumer accessory business within the UK and Ireland. I had overall responsibility for the development of the accessory portfolio and all the sales, marketing, and merchandising activities of HP's PC and Print accessories and as a result, I created a profitable PC and print accessory business as part of the company's margin recovery plan.
Consumer ProductsSales PresentationsStrategic PlanningBusiness DevelopmentProduct ManagementSales Strategy

Samsung electronics

Corporate Sales Manager

Aug 2004Mar 2007 · 2 yrs 7 mos

  • A new business focused role, selling AV, PC and Document Management equipment into the Commercial sector. Dealing directly with the end user at ‘C’ level and managing the supply chain via an indirect model dealing with both broadline and specialist AV distribution and the corporate reseller channel.
Presentation SkillsCustomer EngagementSales PresentationsInterpersonal SkillsStrategic PlanningBusiness Management+2

Xerox

Corporate Account Manager

Dec 1999Aug 2004 · 4 yrs 8 mos

  • Generating multi-million dollar revenue from solution sales incorporating both hardware and software by introducing, managing and maintaining strategic document management solutions within the corporate environment. Successful clients included Credit Suisse, Goldman Sachs, JP Morgan and Vodafone.
  • Previous Position: Strategic Account Manager for Corporate Resellers
Customer EngagementSales PresentationsInterpersonal SkillsBusiness DevelopmentSales StrategyAccount Management

Hewlett-packard

UK Reseller Support Manager

Oct 1998Dec 1999 · 1 yr 2 mos

  • I managed two of Hewlett-Packard’s IT distributors, with my role including training sales staff, creating and implementing innovative channel incentive programs and marketing new and existing products through the reseller channel.
Presentation SkillsCustomer EngagementConsumer ProductsSales PresentationsStrategic PlanningBusiness Development+2

3com europe limited

Reseller Account Manager

Jul 1997Oct 1998 · 1 yr 3 mos

  • In a new business role, I provided account management service to the UK’s premier IT resellers in the sale of networking and telecommunications equipment. My role included sales training, marketing assistance and overseeing networking projects from plan to installation.
Customer EngagementSales PresentationsBusiness DevelopmentAccount ManagementSales Strategy

Computer 2000

Account Manager

Jan 1993Jan 1997 · 4 yrs

  • Position: Field Sales Executive for the Mail Order Division
  • Responsibilities/Achievements: Ownership of twenty accounts, dealing up to board level.
  • My role was to provide ongoing support, oversee training and organise promotional events whilst liaising with IT manufacturers in the promotion of their products through the Mail Order channel.
  • Previous Position: Field Sales Executive for the Retail Division:
  • Responsibilities/Achievements: To provide sales, marketing and merchandising assistance to retailers including Byte, Dixon’s Stores Group, WH Smith, and Software Warehouse.
  • Other Previous Positions within Computer 2000 include: Volume Accounts Manager, Major Accounts Manager, Retail Accounts Manager - Looking after the UK’s top corporate and independent computer accounts.
Customer EngagementConsumer ProductsSales PresentationsBusiness DevelopmentSales ManagementAccount Management

Education

Long Eaton Grammar School

Jan 1980Jan 1985

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