Jul 2023 – Oct 2024 · 1 yr 3 mos · New York, United States · Remote

• Scaled Woliba’s full-funnel marketing engine, influencing $4.5M+ in new ARR within 10 months through persona-driven GTM, ABM, and conversion optimization strategies.
• Key Initiatives:
• Website restructuring: Led a full redesign with updated messaging, boosting user engagement and driving a 35–38% QoQ increase in demo conversions through data-led funnel experiments and CRO tactics using heatmaps, predictive analytics, and segmentation
• Account-Based Marketing (ABM): Designed and executed persona-specific ABM campaigns, lifting engagement and win rates, while reducing CAC by 15–20% QoQ via optimized channel mix and automated nurture workflows
• Lead Nurturing: Mapped customer journeys and built strategic sales assets (battle cards, objection handlers, persona decks), cutting deal closure time
• Sales enablement: Built strategic assets, including case studies, competitive analysis, and whitepapers, to empower the sales team and close deals faster
• Demand Generation: Launched a scalable content strategy (guides, webinars, case studies) driving a 200% increase in organic traffic and influencing 70% of the inbound pipeline within a year
• Market Intelligence: Conducted competitive and win–loss analysis to refine pricing, messaging, and positioning, enabling 20–30% faster pipeline movement
• New User Onboarding : Led new user onboarding and activation programs that increased monthly active users and achieved 96-98% seat utilization within new customer accounts, ensuring broad adoption and maximizing realized monthly recurring revenue
• Industry Networking: Attended HRTech events to build relationships, showcase Woliba’s value proposition, and expand market reach
• Tech Stack : Apollo.io, Hubspot, Pipedrive, ActiveCampaign, Brevo, Asana, Userpilot, Factors.ai, Leedfeeder, VWO, Hotjar, Navattic, GoogleAnalytics, Semrush, Ahrefs,

Jul 2022 – Jun 2023 · 11 mos · Pune, Maharashtra, India · Remote

• Revamped the product messaging, positioning, and website experience for Metahire, improving brand recall and MQL quality by 20%
• Led persona and ICP development through customer interviews and sales collaboration, enabling more personalized ABM and outbound cadences that lifted engagement by 60%
• Oversaw full redesign and relaunch of the company’s website, resulting in higher session durations, reduced bounce rates, and improved conversions

Jan 2021 – Present · 5 yrs 2 mos

Jan 2021 – Jun 2022 · 1 yr 5 mos · Guwahati, Assam, India · On-site

• Developed and executed marketing campaigns that support business objectives, including lead generation, customer acquisition, and customer retention
• Developed content for the website, landing pages, email campaigns, webinar signup page, newsletters, pitch decks, datasheets, whitepapers, case studies, and other collaterals with effective messaging, positioning, and value proposition that resonates with the target ICPs to increase product awareness
• Managed and optimized our digital marketing channels, including email marketing,
• social media, and PPC advertising
• Conducted market research to identify customer needs and competitor trends
• Analyzed marketing data to measure campaign effectiveness and make data-driven decisions

Nov 2015 – Dec 2020 · 5 yrs 1 mo · Pune Area, India

• Led marketing campaigns to attract and convert students for MBA and executive programs, driving consistent growth in qualified leads and enrollments
• Planned and managed multi-channel campaigns across digital ads, email, social media, and events to reach high-intent prospects
• Built lead nurturing journeys that guided students from initial interest to final enrollment
• Worked closely with academic and admissions teams to align messaging, improve conversion rates, and deliver a smooth applicant experience
• Used data and analytics to track campaign performance, optimize budgets, and report on ROI and lead quality
• Partnered with alumni and industry networks to expand reach and build credibility for the programs
• Tested new creatives, landing pages, and campaign ideas to improve engagement and reduce cost per lead
• Shared insights from lead trends and market behavior to help shape new program offerings and marketing priorities

Jun 2014 – Nov 2015 · 1 yr 5 mos · Pune Area, India · On-site

• Planned and executed digital marketing strategies to build brand visibility and drive enrollment for IT training programs
• Conducted program demos and presentations for prospective students and professionals, effectively communicating program value and influencing enrollment decisions
• Designed and optimized SEO, SEM, social media, and email campaigns to generate leads and strengthen online presence
• Created marketing assets including brochures, landing pages, and email workflows to support customer engagement
• Analyzed campaign performance and lead data to forecast demand and improve marketing ROI
• Collaborated with partner platforms and industry forums to amplify reach and enhance credibility in the IT training space

May 2013 – Jul 2013 · 2 mos · Bhopal Area, India

• To study the effectiveness of Marketing Strategies and Sales Promotion of Coca-Cola through the concept " Right Execution Daily" to boost up sales.