Dec 2021 – May 2024 · 2 yrs 5 mos

• Established a global ABM framework from scratch by targeting accounts shared by Sales leaders and utilizing intent data.
• Segmented accounts by intent, stage and demographics to enhance engagement and personalize messaging, resulting in improved account engagement throughout the buyer journey.
• Created relevant playbooks and workflows, and executed 1:1, 1:few, and 1:many campaigns across multiple channels such as paid media, email, webinars, LinkedIn outreach, and events.
• Campaign budget management.

Jan 2020 – Dec 2021 · 1 yr 11 mos

• Generated/influenced $75k MRR pipeline, secured 30 meetings, and acquired 250 leads from 500 key accounts in the EU and APAC regions in a quarter with a budget of $40k.
• Developed and executed highly personalized ABM campaigns for tier-one accounts, and somewhat personalized campaigns for tier-two accounts to align with sales strategies.
• Leveraged 1:1, 1:few, and 1:many marketing programs.

Jul 2019 – Dec 2019 · 5 mos

• Closed two of the biggest deals in Netcore's Pepipost history, consistently overachieving quarterly targets. Generated 30+ customer testimonials on G2 and Trustpilot within a month.
• Prospected enterprise accounts and contacts with LinkedIn Sales Navigator & Apollo. Utilized personalized outreach via LinkedIn, email sequences, and cold calls to secure product demos.

Mar 2017 – Jul 2017 · 4 mos · Thane