Jan 2024 – Jan 2025 · 1 yr

• 1. Analyzed industry dynamics to propose and execute the re-positioning of the Low Code Automation product, translating into a small-scale launch of the new SimplifyX platform.
• 2. Built content strategy, created new collaterals, and aligned demand generation efforts to launch new awareness campaigns for existing products around Simplify Healthcare’s flagship Connect 24 event – 50% increase in engagement on LinkedIn, 5400+ unique website visitors, and 3 award wins

Apr 2023 – Jul 2024 · 1 yr 3 mos

• GTM for Insights Designer (MLOps product) - Fosfor Decision Cloud for Enterprises Module.
• 1) Repositioned the product, built and executed the content strategy plan, created marketing assets, and aligned campaign initiatives - Which resulted in a 4x increase in monthly lead inflows
• 2) Identified new opportunities: Hands-on curated a compendium set of 50+ AI-focused use cases across eight new industries, along with a repository of partner marketing and sales enablement assets with new positioning, messaging, and value propositions aligned with persona objectives.

Oct 2021 – Apr 2023 · 1 yr 6 mos

• GTM for Kanverse.ai (Founded 2020) - AI-powered Automation Platform.
• Received double promotion within 2 years.
• Privileged to witness the Kanverse grow from MVP to successful customer deployments.
• Hands-On created the entire Kanverse brand (Strategy, Customer Development, Website, 20+ marketing assets)
• 1) Contributed towards scaling Kanverse from the MVP stage to ~ $1Mn+ ARR.
• 2) Launched Kanverse out of stealth - along with 10+ releases.
• 3) Organically ranking Kanverse in the top 20 google searches (keyword specific) in 1.5 years – Individual effort.
• 4) Contributed towards having 5K monthly website visitors and generating 50 monthly leads within two years.
• 5) Product marketing influence and support to optimize – Campaign, Landing pages, and Conversion rates.
• 6) Hands-on: Owning the customer acquisition themes and aligning it with marketing asset creation.
• 7) Recognized by Gartner in the IDP Market Guide Report and ISG group (for 2 consecutive years).
• 8) Solo projects – ABM Campaign, Funnel acceleration program, and marketing insights for sales.
• 9) Project manager for the entire Kanverse Marketing Project.
• Product Marketing – Customer identification and segmentation, product positioning, messaging, and value propositions based on personas and pricing. Orchestrating product/feature launches.
• Assets Created (Hands-On Content Creation) – Videos, eBooks, whitepapers, customer success stories, marketing research content, thought leadership content, infographic, website and landing page copy, competitive intel and feature benchmarking, customer development, customer presentation decks, analyst relations decks, and sales enablement collaterals and tools (ROI Calculator)
• Product Management – Influencing the product roadmap and the features table. Building user stories, product requirement documents (PRD’s), and concept notes to accommodate roles in the product.
• Product Adoption – Feature snippet emailers and curated a repository of 10+ product training videos.

May 2020 – Sep 2021 · 1 yr 4 mos

• Product Marketing and Product Management for Kanverse.ai (B2B AI SaaS Product) – AI-powered Automation Platform, having multiple Intelligent Document Processing (IDP) use cases.

Jul 2019 – Apr 2020 · 9 mos

• Twimbit is a boutique research & consulting firm incubated by Ex - Senior Managing Partner (APAC) of Frost & Sullivan - Focused on delivering content through mobile delivery channels
• Areas of engagement, but not limited to -
• 1. Designed and curated marketing programs for a global $2.1B Security and Application Delivery company to position it as a regional thought leader, drive brand awareness, and generate leads.
• 2. Conducted customer success interviews and curated customer marketing assets for a global $2B contact center solutions provider.
• 3. Analyzed the digital strategies of major banks across APAC and developed in-depth research reports.
• 4. Evaluated the GTM strategy of leading CSPs across four ASEAN countries for a global telecom equipment manufacturer's APAC Cloud BU sales leadership team.

Oct 2018 – Jun 2019 · 8 mos

• Youngest member chosen from within Netscribes to work on a full-time marketing insights (MI) engagement with a global $2.3B - Tier 1 Network Service Provider (B2B-telco)
• Youngest Member chosen by the client from a team of 25 senior analysts, privileged with an opportunity to build a new engagement with the sales team of a key - Route to Market (RTM). Revenue enablement contribution (individual effort) - $ 50,000 MIO, and $ 25,000 MSQL
• Areas of engagement, but not limited to -
• 1. Led multiple customer success engagements for the North American - Media and Entertainment (MES) sales leadership team to build ideation workshops and Proof of Concepts (POC) with associated Point of Views (PoV)
• 1.a. Cross-functional collaboration with marketing, product, solution, and strategy teams to give the engagement a global impact
• 2. Catered to research requests for the group executive committee - around GTM assessment, enterprise buying behaviour, channel partner, and market assessment studies
• 4. Product Market fit assessments to acquire new logo, model creation leveraging SFDC data to understand cross sell/ upsell potential for existing accounts, product positioning & value propositions for sell to, sell with, and sell through activity
• 5. Enabled sales through trainings, tool kits creation, and knowledge consulting around competitive intelligence, customer insight, battle cards, industry storyboards, existing vendor landscape and challenges, product positioning- recommendation with value propositions, and ABM’s
• 6. Cross functional collaboration with regional marketing teams to enhance integrated marketing endeavors, content creation and management, co-creating and driving campaigns/ events, also with strategy and product teams to bring a unified perspective
• 7. Contributed to overall client success by collaborating with internal team members to provide end to end support to sales and marketing teams

Aug 2017 – Sep 2018 · 1 yr 1 mo

• “Full-time Marketing Insights Engagement with sales and marketing stakeholders of a global $2.3B - Tier 1 Network Service Provider (B2B-telco)”

Mar 2017 – Apr 2017 · 1 mo

Sep 2016 – Oct 2016 · 1 mo

Apr 2016 – May 2016 · 1 mo