Nov 2019 – Aug 2020 · 9 mos

• DHL, the global leader in logistics has spearheaded one of the first asset heavy product solution in road logistics in India. Completely Greenfield, I have been associated since inception in establishing the business, lead the Sales and Marketing vertical leading it to Profitability.
• Delivering a top-line of Euro 30 Mn p.a. along with maximizing gross margins and EBIT.
• Strategize Customer segments, Network Planning, Pricing, Contract Management, Business Analytics and Insights to deliver optimal business output.
• Standardize processes and empowering teams supported by business intelligence and real time monitoring to take required business decisions. People development through innovative sales training techniques.
• Increasing sales team motivation through talent mapping, coaching, engagement through rewards & recognition programs
• Leading the hybrid model to provide the required scalability for the business.
• Managing the marketing channels, corporate communication and PR to acquire and ensure on-going engagement.

Apr 2018 – Nov 2019 · 1 yr 7 mos

• Translated product propositions into digital products and platforms; backed by business insights and data science, therefore transforming pure play logistics into ‘TechLog – Technology based Logistics’ to provide best- in- class seamless experience.
• Digital Apps - Customer App, Business App, Driver App and Operations App to ensure real time visibility and actions to ensure seamless functioning and stickiness to the business.
• Digital Platforms - Data warehouse, Data science, Rule and Recommendation engine, Real time dashboards for real time actionable insights, Online Bookings, Rotation dashboard, Hub Dashboard to offer a completely integrated solution for the business.

Mar 2017 – Apr 2018 · 1 yr 1 mo · Mumbai Area, India

• Awards won: “The Chairman’s award for outstanding work”.
• Drove the electronic and digital acquisition strategy for Angel broking that would acquire the new age customers. Within a short span, increased the share of HNI customer acquisition with substantial reduction COA and higher retention.
• Led the launch for a 100% digital investment platform - Angel Bee “The new way to get Rich”. I had the opportunity to develop & drive product and marketing (Product research, Product tech and design development, Test marketing, product launch and go to market acquisition plan – Media (Electronic, Traditional, Digital).

Jul 2014 – Feb 2017 · 2 yrs 7 mos · Mumbai Area, India

• Recognized for launching Brand JIO, which garnered 100 Million Subscribers in <90 days. Manifested strengths in managing many internationally renowned Media/Creative/Marketing Agencies.
• Led the customer segmentation and acquisition strategy.
• Spearheaded the go to market plans for Jio digital product offerings and Jio Fibre.
• Conceptualized media interactivity along with media partners by embedding Jio and bringing the power of 4G to life.

Oct 2012 – Jul 2014 · 1 yr 9 mos

• Handled revenues upwards of Rs. 1500 Mn p.a. with a growth of 15% Y-o-Y
• Launched VAS @ retail; recognized as a National best practice for replication
• Enhanced usage and ARPU through targeted promotions. Prevent customer churn
• Developed customer insights and created relevant products increase usage
• Created sustainable and scalable processes for base management

Aug 2011 – Oct 2012 · 1 yr 2 mos

• Launched the digital business that currently clocks upwards of Rs. 500 Mn in transactions.
• Created the first ever digital storefront in the Indian Telecom space – All VAS services be transacted online and consumed over mobile, with on deck and off deck content management
• Instrumental in launching the first ever telecom app, music social app and many more digital engagement platforms

Aug 2009 – Aug 2011 · 2 yrs

• Awards won: “The President’s award for outstanding work”.
• Launched the first ever bouquet of digital products and services across genres that changed the strategy at the organizational level. “Impatience is the new life, live it with Airtel Broadband”
• The change delivered incremental revenues of Rs 600 mn annually, apart from increased customer acquisition, higher usage and customer retention.

Aug 2006 – Aug 2009 · 3 yrs

• Awards won: “The President’s award for outstanding work”.
• Launched the new brand vision - “Impatience is the new Life” for Airtel Broadband
• Spearheaded, first time in India an exclusive tie up with Google to showcase IPL live on Airtel Broadband
• Increased new customer acquisition contribution from 10% to 30%
• Launched the new refreshed brand identity for SMB & SME customers

Aug 2004 – Aug 2006 · 2 yrs

• Developed regional marketing plans aligned to the central marketing product objectives. Leveraged tie ups, BTL promotions, retail management to enhance brand visibility
• Activated localized marketing for Western region. Key markets include Mumbai, Pune, Nagpur, Ahmedabad, Surat, Bhopal, Indore and Jabalpur.
• Conducted events for channel development thereby resulting in an increase in retail presence by 20%
• Liaised with the local sales team and distributors to enhance retail and brand visibility
• Matrix reporting into Mobile Business Head, India and PMG heads, Taiwan
• Handled a team of 4 regional marketing executives.
• Analyzed the mobile space in India and jointly crafted a launch strategy and subsequent sales development strategy for BenQ – Siemens in the Indian sub continent.
• Developed and monitored product roll out plans with the national distributor
• Project lead for tie ups, to sell BenQ phones from modern retail across the country

Jun 2003 – Jul 2004 · 1 yr 1 mo

• Crafted a retail development program for the Indian sub continent.
• Channel marketing for 3 verticals namely, Stationery, Pens and Premium writing instruments
• Understood and adapted the global retail / packaging guidelines / branding templates to the Indian scenario.
• Crafted a comprehensive retail & merchandizing calendar and saw through the implemented actions as per product launch calendars.
• Conceptualized activities- product selection, packaging, channel development and rollout.
• Tied up with premium retail chain and channel for premium range of writing instruments.

Jan 2002 – Jan 2003 · 1 yr

• Rationalized and managed retail visibility spends of more than Rs. 25 crore across the signage, merchandising media
• Identified consumer game preference genre, giving timely feedback to the product team for new game development.
• Crafted and implemented below-the-line promotions to enhance brand visibility, thereby resulting in trials for a new product category.