Oct 2023 – Sep 2024 · 11 mos · Gurugram, Haryana, India · On-site

• Developed and executed integrated marketing communication strategies aligned with global brand direction and tailored to Indian market dynamics, ensuring message consistency across digital, ATL, BTL, and experiential platforms.
• Collaborated with cross-functional teams including global teams, product marketing, retail and channel teams to plan and execute agile GTM strategies for marquee launches, driving awareness, demand and preference across categories.
• Championed industry-first digital initiatives, leveraging creative, tech and media innovations to amplify brand storytelling and campaign effectiveness across OTT, social media and digital ecosystems.
• Translated business objectives into measurable KPIs, managing campaigns across the product lifecycle from pre-launch buzz to post-launch sustainers with performance-led rigour and brand alignment.
• Closely partnered with internal specialist teams to drive synergy across channels and amplify ROI through targeted digital activations.
• Led conceptualisation and production of high-impact content for digital, TV and in-store, ensuring seamless storytelling across all Samsung-owned assets and third-party platforms.
• Conducted regular campaign reviews, pivoted strategies based on real-time performance and ensured flawless execution while maintaining brand standards.
• Explored strategic collaborations with external brands, platforms and third-party innovators to keep Samsung’s marketing at the forefront of cultural and media trends.
• Delivered post-campaign evaluations and executive-level performance reviews, using analytics to refine strategy and improve future planning.

Apr 2019 – Oct 2023 · 4 yrs 6 mos · Gurgaon, Haryana, India · On-site

• Led national and regional marketing initiatives, shaping Kia’s brand narrative from inception. Drove transformative campaigns that repositioned the brand from an unknown entrant to a trusted and tech-forward automotive leader.
• Successfully launched 5 high-impact products : Seltos, Carnival, Sonet, Carens, and EV6, with GTM and communication strategies that resonated deeply with Indian consumers and delivered exceptional commercial success.
• Designed and executed robust, insight-led annual marketing communication strategies aligned with business priorities resulting in high consumer engagement, brand preference, and rapid market penetration.
• Acted as the bridge between Global IMC, Regional HQ and India teams, ensuring strategic alignment while adapting campaigns to local cultural, behavioural and media nuances.
• Spearheaded systematic marketing communication strategies for each product lifecycle, combining ATL, digital, retail and influencer ecosystems to deliver 360° campaigns with lasting brand impact.
• Built strong partnerships with creative and media agencies, orchestrating multimedia storytelling across touchpoints to craft a compelling and consistent brand presence.
• Led and inspired the high-performance cross-functional team. Collaborated seamlessly with Global, Sales, Product Planning, NBD, Dealer Development and Finance to ensure business outcomes were met and exceeded.
• Delivered 2 breakthrough brand-level campaigns that not only introduced Kia to Indian consumers but established a fresh tone of voice that differentiated the brand in a crowded category.

Mar 2018 – Apr 2019 · 1 yr 1 mo · On-site

• Headed the Samsung TV business at Cheil SWA HQ, the largest category in Consumer Electronics, leading full-funnel marketing across ATL, Digital, Social, Retail, Activation, PR, and Strategic Planning
• Developed and executed integrated marketing communication strategies that reinforced Samsung TV's No. 1 market position in India
• Led brand positioning and storytelling across multiple sub-categories (Premium, UHD, Smart TVs, Plasma TVs), driving distinct communication and product narratives
• Delivered successful 360° product launch campaigns with innovation at the core from clutter-breaking TVCs to high-engagement digital activations
• Leveraged insights through brand health checks, link tests, consumer research and competition mapping to inform data-backed marketing decisions
• Ensured measurable campaign impact and effectiveness, with a strong focus on brand equity and revenue contribution
• Built robust client-agency relationships through co-creation models, collaborative workshops and ongoing business alignment
• Initiated new business development processes, enhanced pitching frameworks and unlocked revenue from non-traditional media touchpoints
• Maintained strategic oversight while mentoring cross-functional teams to deliver cohesive, high-performance outcomes under tight timelines
• Played a key role in category innovation, continuously adapting to market trends, technology shifts, and evolving consumer behaviors.

Jan 2016 – Feb 2018 · 2 yrs 1 mo · On-site

Feb 2013 – Dec 2015 · 2 yrs 10 mos · On-site

Nov 2008 – Jan 2013 · 4 yrs 2 mos · Gurugram, Haryana, India · On-site

• Spearheaded the national launch of Aircel in India, crafting and executing high-decibel integrated marketing campaigns featuring celebrities like MS Dhoni and Suriya, establishing rapid brand recognition across diverse markets.
• Led the award-winning CSR campaign “Save Our Tigers (SOT),” a landmark initiative that became a benchmark for brand-led social impact, combining purpose with performance and significantly enhancing brand equity.
• Delivered 360° marketing across TV, Print, Radio, Digital, OOH, Retail, and Activations, ensuring seamless messaging and category-relevant brand narratives.
• Orchestrated successful campaigns for DLF, aligning real estate communication with aspirational urban lifestyles while managing complex stakeholder expectations.
• Proactively drove new business development (NBD), leading pitches that converted into long-term clients and uncovering revenue opportunities within existing accounts.
• Played a strategic and creative leadership role, balancing data-driven insights with powerful storytelling to drive campaigns that resonated across geographies and audience segments.
• Built and nurtured high-performing teams, fostering a culture of ownership, agility, and innovation during periods of rapid growth and industry transformation.

Jan 2008 – Nov 2008 · 10 mos · Gurgaon, India · On-site

• Orchestrated end-to-end marketing communication initiatives, ensuring cohesive brand narratives across touchpoints for Carrier and Toshiba ACs.
• Served as the central liaison between brand teams and creative agencies, streamlining collaboration and delivering campaigns with precision and agility.
• Spearheaded the 360° marketing communication strategy for India’s first 5-star rated 1.0 Ton Split AC, marking a significant industry milestone.
• Led the creative briefing process with sharp consumer insights and brand objectives, resulting in high-impact campaigns with strong market resonance.
• Partnered with leadership to craft comprehensive GTM plans covering product positioning, packaging, retail strategy, promotional campaigns, and communication architecture.
• Conducted targeted consumer research and competitive benchmarking to support informed strategic decisions and maintain brand differentiation.
• Enabled the brand to remain future-ready through proactive ideation, rapid deployment of initiatives, and constant alignment with emerging consumer and category trends.

Jan 2007 – Jan 2008 · 1 yr · New Delhi · On-site

• Directed brand and sub-brand communication for Nestlé's flagship Infant Nutrition portfolio, driving high-impact launches and consumer resonance.
• Independently led 360° campaign operations from client briefings to final execution, ensuring timely delivery with creative excellence and strategic consistency.
• Held weekly strategic alignment meetings, converting client briefs into actionable plans across creative, media, and studio teams with precision.
• Orchestrated seamless coordination among internal departments and third-party vendors to deliver cohesive and integrated marketing outputs.
• Oversaw budgeting, cost estimation, and billing processes, ensuring financial discipline and timely revenue realization.
• Continuously monitored industry trends and competitor activities to fine-tune campaign direction and sharpen brand positioning.

Jan 2005 – Jan 2007 · 2 yrs · New Delhi Area, India · On-site

• Business Managed: McDonald’s
• Acted as the primary point of contact for McDonald’s, translating complex brand requirements into actionable marketing strategies while nurturing a strong client-agency rapport.
• Collaborated with planning and creative teams to craft integrated communication strategies, delivering end-to-end campaign solutions aligned with business goals.
• Led on-ground research initiatives including dipsticks and vox-pops, generating actionable insights that shaped campaign narratives and sharpened positioning.
• Developed detailed market analysis and competitor benchmarking reports to inform strategic decisions and strengthen campaign relevance.
• Managed operations for high-impact campaigns in fast-paced environments, ensuring timely, flawless delivery across all touchpoints.
• Leveraged research-driven insights to support compelling new business presentations and client retention initiatives.

Feb 2003 – Dec 2004 · 1 yr 10 mos · New Delhi · On-site

• Gained hands-on experience across campaign planning, creative development, media planning and buying within a dynamic agency ecosystem.
• Engaged directly with clients to decode complex advertising needs and translate them into focused, results-driven campaigns.
• Partnered with cross-functional teams from creative to media to deliver communication assets that are precisely aligned with strategic briefs.
• Managed day-to-day project workflows with precision, ensuring on-time, on-brief and on-budget execution of multi-sector campaigns.