Jan 2022 – Jan 2023 · 1 yr · Remote

• Own positioning and demand generation to get to pipeline and fast-track product-market fit validations.
• Product hunt launch - #2 Product of the day
• 10X increase in traffic, 3X increase in clicks, $500k/month in inbound pipe
• $0-1M ARR journey in 10 months

Mar 2020 – Jan 2022 · 1 yr 10 mos · Bengaluru, Karnataka

• Owned demand generation, funnel conversions, marketing operations, and collaboration for Product led Growth.
• Delivered 80% YoY bottom line growth
• Increased organic traffic by 3X and established google ads as a scalable channel
• Influenced and enabled Product team to identify and pick Growth projects

Mar 2018 – Sep 2019 · 1 yr 6 mos · Indore, Madhya Pradesh, India

• Ownership of marketing and brand to influence retention and key account onboarding.
• Increased leads to sales conversion by 50%
• Established web and product presence to portray reliability among key accounts
• Established regular email series to focus on brand value and revival of dormant accounts

Apr 2017 – Jan 2018 · 9 mos · Gurgaon, India

Apr 2016 – Mar 2017 · 11 mos · Gurgaon, India

Jul 2015 – Mar 2016 · 8 mos · Gurgaon

• Responsible for drawing the right traffic to the brand, to enable sales targets.
• > Develop marketing ideas and deliver them to achieve product goals.
• > Develop and optimize compelling product and concept education campaigns that drive engagement.
• > Conduct user, market, and competitive research to better understand customers and apply key learning to new initiatives.
• > Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors.

May 2015 – Jul 2015 · 2 mos · Gurgaon, India

• Lead the participation in The India Warehousing Show 2015, with the biggest stall and live demos*
• > Formulated brand communication through aggressive focus group discussions
• > Imagined and got all the required collaterals made
• > In the process, made news, and generated potential business opportunities

Apr 2014 – May 2015 · 1 yr 1 mo · New Delhi Area, India

• > Collaborating with designers, product team, sales, content writers, external influencers and industry experts to produce relevant marketing activities that meets the needs of both key stakeholders and the audience.
• > Creating content assets for every level of interaction between the company and the stake-holders (customers, blog subscribers, partners)
• > Influence product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed.
• > Increasing visibility through content syndication, optimization and updation.
• > Work with Product to optimize the on-boarding flows to drive early engagement and activity.
• > Managing advertising across the customer acquisition cycle to create recall and value.
• > Blogging on an ongoing basis to create value for the readers ensuring value and relevance for the target audience.
• > Optimising the online resources for search engine visibility and enhancing website performance with regular testing.
• > Exploring new horizons to innovate and optimize the entire content creation and delivery mechanism as a continued practice.

Jun 2013 – Apr 2014 · 10 mos · New Delhi Area, India

• Roles and responsibilities:
• > Engaging customers and potential market through product blog
• > Designing marketing collateral aligned with the branding and message
• > Structuring company websites to maximize conversion in minimum time
• > Internet marketing to ensure steady flow of leads
• > Drawing actionable analysis by constant and innovative use of Analytics
• > Incorporating online tools to maximize performance
• and of-course... to keep writing!!

Jul 2012 – Dec 2012 · 5 mos

•  Shortlisted technologies for consideration for financing
•  Gathered business opportunities and product offerings for a client

May 2011 – Jul 2011 · 2 mos

• in Business Banking Division.
•  Collated and processed data for Monthly Internal Assessments of SME segment
•  A report on Latent Potential in Telecom Equipment Manufacturing Sector
•  Assisted in Recruitment Process for SME segment
•  Identified contenders for the years’ SME Awards