Jan 2018 – Jan 2019 · 1 yr · Chicago, Illinois, United States · Hybrid

• Vice President of Marketing at LYONSCG, I strategized mid-market and alliance partner GTM while integrating PR, lead generation, content creation, communications, events, and marketing automation. I partnered with the C-suite and Board of Directors to shape organizational growth strategies.
• Highlights of accomplishment in this role include:
• ➙ I directed global partner programs with Magento, Salesforce, and SAP CX (content strategy for annual client success conference).
• ➙ I influenced 18% of partner sales pipeline and drove $45M in closed revenue by launching partner/mid-market content programs.
• ➙ I secured four industry awards and three partner awards and improved brand credibility and positioning through an award strategy.

Jan 2012 – Jan 2017 · 5 yrs · Greater Chicago Area

• In this capacity, I held dual leadership roles spanning Infogroup Data Licensing (IDL), Corporate Communications, and Infogroup Targeting Solutions (ITS). I directed branding, messaging, visual identity, corporate communications, PR, and digital presence.
• Highlights of accomplishment in this role include:
• ➙ I managed annual strategic planning, budgeting, and large-scale user conferences that engaged top global technology, search engine, and media companies.
• ➙ I grew sales by 5% by launching new IDL and ITS branding (visual identity, messaging, website, sales enablement, and newsletters).
• ➙ I boosted user conference attendance by 15% and customer engagement with leading search, media, and navigation organizations.

Jan 2012 – Jan 2014 · 2 yrs · Greater Chicago Area

• Built and managed Lead Generation and Field Marketing for Infogroup Targeting Solutions - Managed resources, budgeting, planning, marketing strategy and created a team of ten responsible for integrated lead generation, campaigns, brand management, public relations, creative design, content creation, events, field support, and multiple websites.
• Created brand identity, launched 6 websites across 6 distinct product offerings with complimentary lead generation programs.
• Introduced marketing automation to drive lead generation, resulting in increase of 17% in sales leads.
• Built sales toolkits consisting of playbooks, sell sheets, case studies, eBooks, whitepapers, infographics, and survey reports.

Sep 2010 – Jan 2012 · 1 yr 4 mos

• Promoted to Vice President Field Marketing for North and South America. Managed regional budget, set marketing group’s KPIs, and grew team to 10 staff. Responsible for but not limited to lead generation, telemarketing, campaigns, brand management, design, content creation, events, social media, inbound marketing, field support, podcasts and webinars. Implemented first lead generation prospecting program for South America. Partnered with public relations’ team to ensure synergy between lead generation and PR.
• Results: Grew lead generation activities by 300% to support 4 distinct product offerings in North and Latin America. Delivered marketing programs within budget, exceeded KPI goals and grew team by 50% to support increased market demand.

Feb 2007 – Sep 2010 · 3 yrs 7 mos

• Promoted to Marketing Communications Director, responsibilities added to manage public relations, customer case studies in addition to lead generation. Managed annual marketing budget, KPIs, and team responsible for but not limited to lead generation, brand management, design, events, telemarketing, campaigns, field support and webinars.
• Results: Grew lead generation by 20%. Increased and expanded media coverage by redefining public relations strategy along with proactive agency management.

Nov 2005 – Feb 2007 · 1 yr 3 mos

• Developed and implemented direct and e-marketing process to drive lead generation. Managed list research for targeted lead generation campaigns. Established North American Channel Partner Newsletter and case study templates. Introduced lead generation reporting utilizing Salesforce Automation Tool.
• Results: Increased lead generation activities which accounted for 75% of FY-06 wins via targeted campaigns delivering higher quality leads.

Jul 2003 – Feb 2007 · 3 yrs 7 mos

• July 2003 – February 2007: Project Manager - Network Marketing, Merchant Partnerships
• Results: Positively impacted on-line Sales by 40% as well as customer offers by 30%. Increased Merchant acceptance and usage for Discover Network through geographic targeted hospitality programs.
• February 2003 – July 2004: Senior Associate, Direct Response Division – Marketing Strategy
• Results: Increased Cardmember telemarketing acquisition by 1% for new card launches. Decreased campaign costs by 8% and increased efficiency due to training and quality assurance program.

Feb 2001 – Jan 2002 · 11 mos

• Mobile Marketing Launch Manager, Billing and Customer Care, Network Operation Solutions Software Division - Europe, Middle East & Africa. August 2001 - January 2002
• Results: Highly successful product launch events attended by senior executives resulting in an increase of sales leads by 6%. Product launched ahead of schedule and under budget.
• Direct Marketing Communications Manager, Convergent Billing and Customer Care Software Solutions Division - Europe, Middle East & Africa. February 2001 – August 2001
• Results: Increased sales of complimentary products components by 12% through database profiling and launch of loyalty programs. Spearheaded additional global marketing projects from the UK office. Due to high success of annual conference they were implemented in other geographic regions.

Jan 2000 – Feb 2001 · 1 yr 1 mo

• Creating and Managing Asia Pacific Marketing Campaigns for the Telecommunications Software Solutions Division
• Results: Positively impacted brand awareness. Increased marketing campaign responses by 10% and database accuracy rates by 98%. Executive recognition and roll-out of similar acquisition programs globally resulting in increased sales and customer satisfaction.

Apr 1997 – Jan 2000 · 2 yrs 9 mos

• Creating and Managing Direct Marketing Campaigns for the EMEA Billing and Customer Care Software Solutions Division
• Results: Increased direct marketing campaign response rates by 5%. Grew lead database by 53% and created a new sales lead qualification program.

Jan 1995 – Apr 1997 · 2 yrs 3 mos

• Managed European Direct Marketing Campaigns for Telecom, Software and IT Services Advisor
• Results: Improved direct mail response rates by 3%. Increased speed to market with new pilot marketing database.